REFRESHED MATERIALS

In accordance with the changes proposed by the Effie Worldwide, Effie Ukraine has updated its communication materials, that are consistent globally across the Effie brand. The changes concern Effie logo, color palette, etc., as well as entry rules.

EFFIE ENTRY KIT

Download Effie Entry Kit via link to guide you through the entry process of Effie Awards Ukraine. 

ENTRY FORMS 

Effie Awards Ukraine 2023 has three separate entry forms such as:

• Standard Entry Form for the Industry and Specialty categories, except Sustained Success and Performance Marketing categories
• Sustained Success Entry Form for D-51. Sustained Success category,
• Performance Marketing Entry Form for F-64. Performance Marketing category.

All entry forms can be downloaded in the section "Entry Forms".

CATEGORIES

In 2023 Specialty categories are devided into blocks and focuces to address a specific business situation or challenge: Audience; Brand Content, Entertainment, & Experiential Marketing; Business Achievement & Challenge; Commerce & Shopper; Digital; Media; Marketing Innovation Solutions; Positive Change; Topical & Annual events.

The list of categories is updated. There are also new categories:

D-47. New Product or Service Line Extension
D-50. Sponsorships
E-52. Category/Aisle Evolution
E-53. Challenger Brand Solution
E-55. Experiential Shopper Marketing
H-71. Business/Product/Service Innovation
H-72. Customer Experience
I-77. Positive Change – Social Good: Diversity, Equity & Inclusion
I-78. Positive Change – Social Good: PEACE

Review categories` definitions in detail via link.

ELIGIBILITY PERIOD

This year we have increased the eligibility period: 1 January 2021 - 30 September 2023. We include the period of edition 2022 when Effie Awards Ukraine was suspended. All marketing efforts that run at any point between 1 January 2021 - 23 February 2022 will be evaluated separately from those marketing cases that ran during the full-scale invasion.

FEES & DEADLINES

There are updates of this year’s deadlines and fees. Contest program of Effie Awards Ukraine 2023 has 3 entry deadlines: I deadline – 30 June, II deadline – 31 Augusr and final deadline – 30 September.

More details can be found here.

UPDATED CALCULATION FOR EFFIE EFFECTIVENESS RANKINGS

In accordance with the updated calculation for Effie Effectiveness Index presented by Effie Worldwide in 2022 with the aim of improving the quality and efficiency of marketing, the organizing committee of Effie Ukraine is implementing this methodology in local efficiency ratings in 2023. Details in the news via link.

EFFIE GALA  AND CONFERENCE

Effie Gala 2023 and Best Marketing Practices conference will be held on 24 November 2023.