Categories EFFIE 2011

1. Food (all foods, including pet foods)

2. Non-alcoholic drinks

3. Alcoholic drinks

4. Household maintenance (detergents, cleaning products, paints and adhesives, as well as services)

5. Home furnishings & appliances (furniture, carpets, fabrics, kitchen utensils, etc.)

6. Audio-visual, electronic & office equipment (Hi-Fi, TVs, cameras, personal computers, photocopiers, software, office furniture, etc.) 

7. Health & beauty (pharmacy, OTC, toiletries, perfume, beauty products and services)

8. Fashion (clothing, footwear incl. Sport shoes, gloves, socks, luggage, hand bags, as well as hairdressers) & Miscellaneous consumer products (watches, jewellery, writing instruments, sunglasses, leather goods, tobacco)

9. Automotive (cars and other vehicles, auto products and services) & Transport (taxi, railways, airlines, car rentals, driving schools)

10. Leisure, entertainment, culture & education, travel & tourism (festivals, cinema, concerts, museums, schools, lottery, toys, sports equipment, tourist agencies, hotels, resorts, etc.)

11. Retail & public services (retail stores, chains, supermarkets, restaurants, pubs, food delivery, public utilities providing water, gas, electricity and other services)

12. Communication products & services (mobile operators, telecommunications, postal and courier services, Internet providers, yellow pages, mobile phones etc.)

13. Financial & Business services (banking, credit cards, insurance, investments, stock exchange, etc.)

14. Media (publications, TV stations, radio stations, media time and space) & Self promotion (for advertising agencies only)

15. Social & charity (public interest and awareness, environmental awareness, road safety, etc.)

16. Small Budget (Participants should determine relevance between entry and its' category depends on product and the campaign objectives. In the jury process will be account factor of limited budget). 

17. Renaissance (this is a category for rebirth campaigns; campaigns that succeeded in renewing an older brand, reversing a declining brand or re-staging a brand to reach new audiences and contemporize its relevance in the category or marketplace. To enter a brand must have experienced a downturn of more than one year and a period of at least six months of upturn sales. Time period of the campaign for this category isn't set up).

18. Media Innovation (Changing the rules to maximize impact. This award will showcase those who had the insight and creativity to change the way a particular media channel is consumed. The work must represent new and creative usage of the media channels we know and love, orhave not yet met)