Головна Новини Оголошені фіналісти Еffie Awards Ukraine 2017

Новини

28 листопада 2017

Оголошені фіналісти Еffie Awards Ukraine 2017

Effie Awards Ukraine анонсує фіналістів 2017 року – найбільш ефективні кампанії України в області маркетингових комунікацій.  

У фінал пройшло 106 заявок у 40 категоріях. За умовами конкурсу роботи оцінюються у три етапи членами журі Effie Ukraine, визнаними професіоналами рекламно-комунікаційного ринку. На першому турі суддівства визначаються фіналісти, на другому – переможці, а на третьому - Grand журі обирає Гран Прі конкурсу. 

Вже 13 грудня на Церемонії нагородження переможців Effie Awards Ukraine 2017 будуть оголошені всі переможці, а поки публікуємо повний список фіналістів. 

Entrant name Entry name Client Brand
1. Food
MullenLowe Adventa Happiness is cooked together SE “Suntrade” TM “Oleina”
Visage DDB Quality campaign Nestle Ukraine Torchyn
2. Non-alcoholic drinks 
ODDEE Agency Pit Bull Battle New Products Group  PIT BULL ENERGY DRINK
Geometry Global Ukraine Launch of functional juices Sandora LTD Sandora
Jacobs Douwe Egberts Ukraina Ukraine invites for coffee. JACOBS invites to Eurovision Jacobs Douwe Egberts Ukraina TM JACOBS
3. Alcoholic drinks 
Eastern Beverage Trading Arctica launch Eastern Beverage Trading ARCTICA
THINKMcCANN Story of how we have earned “lemons” on lemons together with dudes Carlsberg Ukraine ТМ «S&R Garage» 
PROVID The Blueberry rain is conquering the territory Carlsberg Ukraine  Somersby
ROCKETS. Growth R&D MAKE MARTINI YOUNG AGAIN BACARDI-MARTINI UKRAINE MARTINI
4. FMCG
Initiative  Domestos – The Expert of Cleanliness Unilever Ukraine  Domestos
ISD Group Born for Hugs 2017 Kimberly-Clark Ukraine Huggies Elite Soft
5. Health & Beauty
Hoshva DGTL Scare or Dare. Veet Sensitive Precision Launch Campaign Reckitt Benckiser Household & Healthcare Ukraine  Veet
6. Medicines & medical care services
BART&FINK THE DAD Polpharma Ukraine Bobotic
AdShot Creative Endure man Omega Pharma Gentos
TBWAUkraine Family Idyll Universal Agency “Pro-Pharma” Pravenor Forte
Hoshva DGTL Synevo: Don’t ruin your life feast Synevo Ukraine Synevo
8. Home furnishings & appliances, office equipment
Banda Agency Comfy. How to sell more than all refrigerators COMFY COMFY
9. Computers, telephones, gadgets
Banda Agency Radical sales Comfy in the most competitive category of smartphones COMFY COMFY
10. Products and services for children
ISD Group Born for Hugs 2017 Kimberly-Clark Ukraine Huggies Elite Soft
Optimum Media Ukraine Agusha_AguMoms check SANDORA ТМ «AGUSHA» 
11. Automotive
Starlight Brand Content KIA Sportage – the main car of National Selection to Eurovision 2017 FALCON-AUTO KIA Sportage
12. Telecommunications services
Scholz&Friends Kyiv Recording a broadcast Ukrtelecom Ukrtelecom
Serviceplan Ukraine 3G Image Kyivstar Kyivstar
Serviceplan Ukraine Roaming Monkey Kyivstar Kyivstar
15. E-commerce
BART&FINK Sweetheart, move away from the cash desk! I-Travels Busfor.ua
Havas Ukraine rozetka.ua-Internet-hypermarket Rozetka rozetka.ua
PROVID L-l-l-light effort with Le-le-le-Boutique Leboutique  Leboutique 
CF.Digital Winner Group Ukraine. For Those Who Conquer Winner Group Ukraine Winner Group Ukraine
Banda Agency Comfy. How to become a topical brand for online shoppers COMFY COMFY
Banda Agency BAM! And you're on a new job. WORK.ua Work.ua Work.ua
16. Retail & public services
ROCKETS. Growth R&D 99% discount without margin loss NOVUS NOVUS
Banda Agency How to turn Comfy into a store of the future COMFY COMFY
Banda Agency Good Wine. "Make important things" Good Wine       Good Wine      
Ogilvy & Mather Ukraine From a fading brand for the chosen ones into a thriving brand for everyone in 2 years METRO Cash & Carry Ukraine  METRO Cash & Carry Ukraine 
17. Fashion. Style. Clothing. Jewelry. Accessories.
PROVID L-l-l-light effort with Le-le-le-Boutique Leboutique  Leboutique 
18. Foodservice
Kinograf Free Beer Forever Beer Point Beer Point
20. Leisure, entertainment, culture & education, travel & tourism
Banda Agency Eurovision 2017 - Celebrate Diversity Eurovision 2017 Song Contest  Eurovision 2017 Song Contest 
Postmen KinoMama Planeta Kino Planeta Kino
21. Financial & Business services
TMA Communications Rational loans for emotional needs Kredobank Kredobank
THINKMcCANN Witnesses of the Last Week to the Salary OTP Bank OTP Bank
22. Media & Self promotion
Gres Todorchuk PR Museum of News 1+1 media group 1+1 media group
24. Other services
Banda Agency WORK.ua BAM! And you're on a new job Work.ua Work.ua
25. Social & charity
Tabasco creative agency Ballad of the infantry Command of the Ground Forces of the Armed Forces of Ukraine Command of the Ground Forces of the Armed Forces of Ukraine
TWIGA’Idea  Let it be the chocolate! Public Organization «Tse Nash Kyiv » Public Organization «Tse Nash Kyiv »
Plus One DA Find People Missing Social Awareness Campaign International Committee of the Red Cross International Committee of the Red Cross
PROVID Face to face with death Egis & Ministry of Infrastructure of Ukraine  EGIS Ukraine
26. Political and patriotic campaigns, state campaigns and programs 
Tabasco creative agency Ballad of the infantry Command of the Ground Forces of the Armed Forces of Ukraine Command of the Ground Forces of the Armed Forces of Ukraine
27. Small Budget 
Tabasco creative agency Kyiv Sotka Commonwealth of companies with the head of project initiator in Kyiv – Sergiy Kharchyuk Commonwealth of companies with the head of project initiator in Kyiv – Sergiy Kharchyuk
Kinograf Free Beer Forever Beer Point Beer Point
Gres Todorchuk PR Old things and modern children DEC life school DEC life school
Banda Agency VDNH rebranding VDNH VDNH
Postmen White Wednesday - Bukovel Sale Day Bukovel Bukovel
28. Rebranding
Banda Agency Renewed brand of Eurovision 2017 Eurovision 2017 Song Contest  Eurovision 2017 Song Contest 
Ogilvy & Mather Ukraine From a fading brand for the chosen ones into a thriving brand for everyone in 2 years METRO Cash & Carry Ukraine  METRO Cash & Carry Ukraine 
29. New technologies and/or Media innovation
THINKMcCANN Mivina: The Battle of Tastes Nestlé Ukraine Mivina
Kinograf Free Beer Forever Beer Point Beer Point
AGAMA Digital Group Pay for Peaceful Sleep Charitable foundation “Come Back Alive” Charitable foundation “Come Back Alive”
30. Product/Service Launch
Geometry Global Ukraine Launch of functional juices Sandora LTD Sandora
Postmen KinoMama Planeta Kino Planeta Kino
31. Most effective use of social media marketing
ODDEE Agency Pit Bull Battle New Products Group  PIT BULL ENERGY DRINK
TV lab “Make it happen” with Maybelline New York L’Oréal Maybelline New York
MokCo digital agency Citrus fit challenge POMERANCH LLC     CITRUS 
Postmen White Wednesday - Bukovel Sale Day Bukovel Bukovel
Postmen Oscar totalizator Planeta Kino Planeta Kino
33. Single Impact Engagement
THINKMcCANN How Lviv Brewers arranged EuroUnvision Carlsberg Ukraine Lvivske 
Kinograf Free Beer Forever Beer Point Beer Point
Postmen White Wednesday - Bukovel Sale Day Bukovel Bukovel
34. Short Term Effects
Tabasco creative agency Kyiv Sotka Commonwealth of companies with the head of project initiator in Kyiv – Sergiy Kharchyuk Commonwealth of companies with the head of project initiator in Kyiv – Sergiy Kharchyuk
THINKMcCANN How Lviv Brewers arranged EuroUnvision Carlsberg Ukraine Lvivske 
TMA Communications Rational loans for emotional needs Kredobank Kredobank
Kinograf Free Beer Forever Beer Point Beer Point
THINKMcCANN 3 weeks challenge Nestlé Ukraine  Purina One 
ROCKETS. Growth R&D 300k in 5 days BACARDI-MARTINI UKRAINE MARTINI
35. Long-term Effectiveness
ISD Group Born for Hugs 2017 Kimberly-Clark Ukraine Huggies Elite Soft
THINKMcCANN Kvass Taras. A trilogy of refreshment. Carlsberg Ukraine Kvass Taras
36. Shopper Marketing
ROCKETS. Growth R&D 99% discount without margin loss NOVUS NOVUS
38. Experiential Marketing
TBWAUkraine My Burger McDonald’s Ukraine  McDonald’s
ROCKETS. Growth R&D 99% discount without margin loss NOVUS NOVUS
ROCKETS. Growth R&D 300k in 5 days BACARDI-MARTINI UKRAINE MARTINI
41. Single Communication Channel
Kinograf Free Beer Forever Beer Point Beer Point
TWIGA’Idea  Let it be the chocolate! Public Organization «Tse Nash Kyiv » Public Organization «Tse Nash Kyiv »
CF.Digital Winner Group Ukraine. For Those Who Conquer Winner Group Ukraine Winner Group Ukraine
Postmen Oscar totalizator Planeta Kino Planeta Kino
42. Sponsorship
Media First Ukraine Ukrainian women are supermodels BELLA TRADE Bella
ROCKETS. Growth R&D MAKE MARTINI YOUNG AGAIN BACARDI-MARTINI UKRAINE MARTINI
43. Seasonal Marketing
Kinograf Free Beer Forever Beer Point Beer Point
PROVID The Blueberry rain is conquering the territory Carlsberg Ukraine  Somersby
ROCKETS. Growth R&D 99% discount without margin loss NOVUS NOVUS
Banda Agency Comfy. How to seize the season and grab the category COMFY COMFY
Banda Agency COMFY. Love season COMFY COMFY
Postmen White Wednesday - Bukovel Sale Day Bukovel Bukovel
44. Corporate Reputation
THINKMcCANN How Lviv Brewers arranged EuroUnvision Carlsberg Ukraine Lvivske 
Kinograf Bread is Art Lesaffre Ukraine Lesaffre Ukraine
Gres Todorchuk PR Museum of News 1+1 media group 1+1 media group
45. Youth Marketing
THINKMcCANN Mivina: The Battle of Tastes Nestlé Ukraine Mivina
THINKMcCANN Story of how we have earned “lemons” on lemons together with dudes Carlsberg Ukraine ТМ «S&R Garage» 
ROCKETS. Growth R&D MAKE MARTINI YOUNG AGAIN BACARDI-MARTINI UKRAINE MARTINI
46. Branded content & Branded Utility
OMD Media Direction Ukraine Hasbro Games – pick your own! Hasbro Hasbro Games 
Postmen Invitation in Bad English Bukovel Bukovel
47. Native advertising
Initiative  Domestos – The Expert of Cleanliness Unilever Ukraine  Domestos
Media First Ukraine Ukrainian women are supermodels BELLA TRADE Bella
48. Celebrity Sells
TV lab Reinforcing Color Naturals brand equity via attraction of local star ambassador L’Oréal Garnier
Banda Agency How to turn Comfy into a store of the future COMFY COMFY
49. Cross Media Storytelling
Optimum Media Ukraine Lay's Smile Sandora TM «Lay’s»
Gres Todorchuk PR Museum of News 1+1 media group 1+1 media group
Banda Agency BAM! And you're on a new job. WORK.ua Work.ua Work.ua
 

 

Окрім вручення статуеток Effie Awards найбільш ефективним кампаніям, 13 грудня відбудеться нагородження переможців рейтингів ефективності для креативних, digital, медіа і маркетингових агентств, а також рейтингу Best Marketing Teams, який визначить кращі маркетинг-команди рекламодавців України.

Також 13 грудня відбудеться конференція Best Marketing Practices, на якій будуть представлені кейси фіналістів. Детальна програма конференції буде опублікована наступного тижня, тому слідкуйте за новинами.

Всі події Effie Awards пройдуть у Fairmont Grand Hotel Kyiv.

У разі запитань, звертайтеся до оргкомітету: +380 44 490-90-30,  Катерина Грабовська, festival@vrk.org.ua та Ольга Підгорська, project@vrk.org.ua.