Programm
Date: 24 November 2023
Location: Mercure Congress Centre at Mercure Kyiv Congress (6, Vadyma Hetmana St., 5th floor, Kyiv). Scheme of arrival at the location
Conference moderator: Svitlana Stepanenko, Managing Partner, BetterSvit
In the conference program changes are possible. Please stay tuned for updates.
Best Marketing Practices
09:00 - 09:50
Delegate registration
09:50 - 10:00
Welcome speech from organizer
Maksym Lazebnyk, Producer of Effie Ukraine, CEO of All-Ukrainian Advertsing Coalition
10:00 - 10:20
NUMO – development is always on time
Anastasiia Zolotukhina-Shkurko, Social and behavior change officer, UNICEF Oleksandr Netrebchuk, Creative Director, McCann Kyiv
10:20 - 10:40
IMPOSSIBLE
Dmytro Sherembei, Head of the Coordination Council CO "100% LIFE" Iryna Miroshnychenko, New Business Director, MI Health
10:40 - 11:00
"Watch Your Step!" Campaign to raise awareness of landlandmine danger
Viktoriia Gladchenko, Communication Manager, East Europe Foundation Oleksandr Khorunzhyi, Press Officer, the State Emergency Service of Ukraine
11:00 - 11:15
WikiTruth
Mariya Moroz, СЕО, Ukrainian Witness Dmytro Grushevsky, New Business Director, Publicis Groupe Ukraine Olga Buzunova, Head of Publicis Groupe Content
11:15 - 11:30
Carol For Charity
MFA, Saatchi & Saatchi Ukraine
11:30 - 11:45
Dobrobat is a story of solidarity
Victor Andrusiv, Founder, Dobrobat Dmytro Khmelevsky, CEO, TABASCO
11:45 - 12:00
Trends 2023 in Marketing Communications Management
Tatyana Shevchenko, Business Development Director, Factum Group
12:00 - 12:20
Look 4 Paws: Each animal has its own personality
Igor Blystiv, Global Marketing and Innovation Officer, Kormotech Yaroslav Vedmid, CEO, Postmen
12:20 - 12:40
How MAUDAU turned stuff into stuffao
Yuriy Shmyg, Brand Strategist, MAUDAU Valeriia Havryliuk, Senior Creative Copywriter, I AM IDEA
12:40 - 13:00
Business recovery "The country can't go on without you"
Alyona Gorkovenko, Marketing Team Manager, OLX Oleksandra Samoilenko, Strategic Director, Carat Ukraine
13:00 - 13:15
Nova Post supportive campaign
Olena Plakhova, Chief Reputation and Marketing Officer, Nova Post Group
13:15 - 13:30
Skott Smeat – for Effie and not Effie
Mariana Rudnyk, Skott Smeat Brand manager, MHP Vladyslav Kytaihorodskyi, Lead of creative team, MHP Anastasiia Lyvynets, Head of content creation and distribution center, MHP
13:30 - 13:45
Morshynska Lymonada – the combination of nature and nature
Oksana Tkachuk, Marketing and Trade Marketing Director, IDS Ukraine
13:45 - 14:00
Crisis communication during energy and information blackout
Mykhailo Vasylenko, Head of Communications Department, YASNO
14:00 - 14:15
Type of car "Inclusive"
Karine Polianska, PR Lead, Uklon
14:15 - 14:30
Azovstal. A symbol of perseverance
Yaroslava Gres, partner in GresTodorchuk, coordinator UNITED24
14:30 - 14:45
How industry cohesion made “Be Brave” the greatest campaign about Ukraine
Dmytro Adabir, Business Development Director, banda
15:00 - 17:00
Technical break
17:00 - 21:00
AWARDS CEREMONY OF EFFIE AWARDS UKRAINE 2023
17:00 - 21:00
for participants of Awards Ceremony
17:00-18:00 Welcome Drinks 18:00-20:00 Effie Awards Ceremony 20:00-21:00 Evening Networking & Aftershow Drinks