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Effectiveness rankings 2020

EFFECTIVENESS RANKING OF COMMUNICATION HOLDING COMPANIES OF UKRAINE BY RESULTS EFFIE AWARDS UKRAINE 2020

Rank Holding/Group Agencies Points
1 IPG Creative Ukraine McCann Kyiv
MullenLowe Adventa		 62
2 ISD Group [isdgroup]
HASHTAG		 57
3 RAZOM GROUP (razom communications) Initiative 
Universal McCann		 49
4 Twiga Ukraine Lions (TWIGA Ukraine)
Lovivideo
Media First Ukraine
MedInform Ukraine
TWIGA Digital Ukraine
TWIGA’GO!		 44
5 dentsu Ukraine Amnet Ukraine
Amplifi Ukraine
Carat Ukraine
Dentsu Media
iProspect
The Story Lab
Vizeum		 21
6 NCG (Nostra Communications Group)  NCG DIEVO
NCG Nostra Media		 18
7 CMS Group Buzzfactory Ukraine
SIGMA
TABASCO		 17
8 One Philosophy Group of Companies Be—it Agency 12
9 MEX MEX 8
10 Admixer MixDigital  7
11 Media Group Ukraine    MEDIA PARTNERSHIP BUYING 6
12-13 Havas Creative Group Ukraine Forward Media 
Havas Digital Kyiv 
Havas Ukraine 		 5
12-13 Publicis Groupe Blue 449 Ukraine 5
14 MOZGI GROUP MOZGI Entertainment
MOZGI ideas		 3
15 AIR Media-tech AIR BRANDS 1

 

EFFECTIVENESS RANKING OF COMMUNICATION AGENCIES OF UKRAINE BY RESULTS EFFIE AWARDS UKRAINE 2020

Rank Agency Name Points/
Primary agency		 Points/
Contributing agency		 TOTAL
1 Gres Todorchuk 86   86
2 McCann Kyiv 52 2 54
3 [isdgroup] 34 4 38
4 Postmen  36   36
5 plusone 26   26
6 ODDEE agency 24   24
7 Vertigo agency 20   20
8 HASHTAG 8 11 19
9 Kinograf 16 2 18
 10-11 TBWA Ukraine 10 5 15
 10-11 Trends and Brands    15 15
 12-14 NEOS 8 6 14
 12-14 Ogilvy 14   14
 12-14 TWIGA Digital Ukraine 10 4 14
 15-16 BART&FINK 10 2 12
 15-16 Be—it Agency 4 8 12
17-18 BBDO Ukraine 10   10
17-18 VMLY&R 10   10
19-21 MEX a member of Havas 8   8
19-21 MullenLowe Adventa 6 2 8
19-21 Lions (TWIGA Ukraine)   8 8
22 BRAB   7 7
23 iplace 4 2 6
24-26 Lovivideo   5 5
24-26 TWIGA’GO!  4 1 5
24-26 Vataga Agency    5 5
27-30 Buzzfactory Ukraine   4 4
27-30 IAMIDEA 4   4
27-30 Vandog Agency 4   4
27-30 Institute of Cognitive Modeling 2 2 4
31-40 StratCom Ukraine 2   2
31-40 CF.Digital 2   2
31-40 GRAPE 2   2
31-40 Havas Digital Kyiv (Havas Creative Group Ukraine) 2   2
31-40 Havas Ukraine (Havas Creative Group Ukraine) 2   2
31-40 Ministerstvo  2   2
31-40 MOZGI ideas 2   2
31-40 SHOTS  2   2
31-40 TABASCO 2   2
31-40 Hoshva PR & DGTL   2 2
41-55 Adsapience   1 1
41-55 AIR BRANDS   1 1
41-55 Amnet Ukraine   1 1
41-55 Amplifi Ukraine   1 1
41-55 DTF AGENCY   1 1
41-55 Galagan   1 1
41-55 iProspect    1 1
41-55 Michurin   1 1
41-55 MOZGI  Entertainment   1 1
41-55 newage.   1 1
41-55 Promobill   1 1
41-55 Reynolds & Reyner   1 1
41-55 Saatchi & Saatchi Ukraine   1 1
41-55 TV Lab   1 1
41-55 WhyNot? Enot   1 1

 

RESULT OF UKRAINIAN COMMUNICATION AGENCIES  BASED ON THE RESULTS OF THEIR PARTICIPATION IN INTERNATIONAL EFFIE PROGRAMS 2020

Rank Agency name
1 Rockets. Growth R&D
2 McCann Kyiv 

The results are not added to the national ranking.

 

EFFECTIVENESS RANKING OF MEDIA AGENCIES OF UKRAINE BY RESULTS EFFIE AWARDS UKRAINE 2020

Rank Agency name Points/
Primary agency		 Points/
Contributing agency		 TOTAL
1 Initiative   28 19 47
2 NCG DIEVO 12 5 17
3 OMD OM Group 10 2 12
4 SIGMA 4 7 11
5 Carat Ukraine 4 6 10
6 Media First Ukraine   8 8
7 MixDigital    7 7
8 MEDIA PARTNERSHIP BUYING 2 4 6
 9-10 Blue 449 Ukraine   5 5
 9-10 MediaCom Ukraine   5 5
11-12 MedInform Ukraine 4   4
11-12 Vizeum   4 4
13-15 Dentsu Media 2   2
13-15 The Story Lab   2 2
13-15 Universal McCann   2 2
16-17 Forward Media    1 1
16-17 NCG Nostra Media   1 1

 

COMMON EFFECTIVENESS RANKING OF AGENCIES OF UKRAINE BY RESULTS EFFIE AWARDS UKRAINE 2020 INCLUDING PRODUCTION COMPANIES AND MEDIA COMPANIES

RANK AGENCY NAME Points/
Primary agency		 Points/
Contributing agency		 TOTAL
1 Gres Todorchuk 86   86
2 McCann Kyiv 52 2 54
3 Initiative   28 19 47
4 [isdgroup] 34 4 38
5 Postmen  36   36
6 plusone 26   26
7 ODDEE agency 24   24
8 Vertigo agency 20   20
9 HASHTAG 8 11 19
10 Kinograf 16 2 18
11 NCG DIEVO 12 5 17
 12-14 ESSE Production House   15 15
 12-14 TBWA Ukraine 10 5 15
 12-14 Trends and Brands    15 15
15-17 NEOS 8 6 14
15-17 Ogilvy 14   14
15-17 TWIGA Digital Ukraine 10 4 14
18-20 BART&FINK 10 2 12
18-20 Be—it Agency 4 8 12
18-20 OMD OM Group 10 2 12
21 SIGMA 4 7 11
22-24 BBDO Ukraine 10   10
22-24 Carat Ukraine 4 6 10
22-24 VMLY&R 10   10
25-28 Lions (TWIGA Ukraine)   8 8
25-28 Media First Ukraine   8 8
25-28 MEX a member of Havas 8   8
25-28 MullenLowe Adventa 6 2 8
29-30 BRAB   7 7
29-30 MixDigital    7 7
31-32 iplace 4 2 6
31-32 MEDIA PARTNERSHIP BUYING 2 4 6
33-39 Blue 449 Ukraine   5 5
33-39 Bobina Production Studio   5 5
33-39 Lovivideo   5 5
33-39 MediaCom Ukraine   5 5
33-39 PifPaf Production   5 5
33-39 TWIGA’GO!  4 1 5
33-39 Vataga Agency    5 5
40-45 Buzzfactory Ukraine   4 4
40-45 IAMIDEA 4   4
40-45 MedInform Ukraine 4   4
40-45 Vandog Agency 4   4
40-45 Vizeum   4 4
40-45 Institute of Cognitive Modeling 2 2 4
46-58 CF.Digital 2   2
46-58 Dentsu Media 2   2
46-58 GRAPE 2   2
46-58 Havas Digital Kyiv (Havas Creative Group Ukraine) 2   2
46-58 Havas Ukraine (Havas Creative Group Ukraine) 2   2
46-58 Hoshva PR & DGTL   2 2
46-58 Ministerstvo  2   2
46-58 MOZGI ideas 2   2
46-58 SHOTS  2   2
46-58 StratCom Ukraine 2   2
46-58 TABASCO 2   2
46-58 The Story Lab   2 2
46-58 Universal McCann   2 2
59 -80 Adsapience   1 1
59 -80 AIR BRANDS   1 1
59 -80 Amnet Ukraine   1 1
59 -80 Amplifi Ukraine   1 1
59 -80 DGTL RLGN   1 1
59 -80 DTF AGENCY   1 1
59 -80 Forward Media    1 1
59 -80 Galagan   1 1
59 -80 iProspect    1 1
59 -80 Michurin   1 1
59 -80 MOZGI  Entertainment   1 1
59 -80 NCG Nostra Media   1 1
59 -80 newage.   1 1
59 -80 Promobill   1 1
59 -80 RAFESTHETIC   1 1
59 -80 Reynolds & Reyner   1 1
59 -80 Saatchi & Saatchi Ukraine   1 1
59 -80 StarLightMedia   1 1
59 -80 Toy Pictures   1 1
59 -80 TV Lab   1 1
59 -80 WhyNot? Enot   1 1
59 -80 Wizard Post   1 1
 

EFFECTIVENESS RANKING OF MARKETER OF UKRAINE BY RESULTS EFFIE AWARDS UKRAINE 2020

Rank Marketer Name Points
1 IDS Borjomi Ukraine 30
2 Fintech Band (monobank) 28
3 PROMPRYLAD.RENOVATION 26
4 New Products Group 24
 5-6 Nova Poshta 22
 5-6 Veterano Brownie 22
 7-10 McDonald's Ukraine 20
 7-10 Planeta Kino 20
 7-10 SILPO-FOOD 20
 7-10 Ukrainian Railways 20
11 Lesaffre Ukraine 18
 12-17 Gorgany 14
 12-17 Ministry of Youth and Sport of Ukraine 14
 12-17 PepsiCO Ukraine 14
 12-17 Philip Morris Ukraine 14
 12-17 Ukrainian Cultural Foundation 14
 12-17 Ukrainian Red Cross Society 14
18-20 Luxoptica 12
18-20 ROZETKA 12
18-20 UAnimals 12
21-25 Danone Ukraine 10
21-25 PUMB (FUIB) 10
21-25 KOMO 10
21-25 Pripravka, Private Enterprise «SPS» 10
21-25 UNICEF 10
26-28 AB InBev Efes Ukraine 8
26-28 Aerospace Center of KPCY 8
26-28 METRO Cash&Carry Ukraine 8
29-31 Carlsberg Ukraine 6
29-31 Kyivstar 6
29-31 TSUM 6
32-37 ATB Corporation 4
32-37 Darnitsa Pharmaceutical Company 4
32-37 Mastercard 4
32-37 Ministry of Health 4
32-37 NGO «Lohistychnyi shtab» 4
32-37 Philips Ukraine 4
38-58 Bayadera Group 2
38-58 Biosphere Corporation 2
38-58 DTEK 2
38-58 EVER Neuro Pharma 2
38-58 FichLabs 2
38-58 Happy Paw 2
38-58 Jacobs Douwe Egberts Ukraine 2
38-58 Johnson & Johnson Ukraine 2
38-58 Klitschko Foundation 2
38-58 Kyiv International Film Festival “Molodist” 2
38-58 Kyiv Vitamin Plant 2
38-58 L’Oréal Paris 2
38-58 Ministry of Foreign Affairs of Ukraine 2
38-58 Moneyveo 2
38-58 Nova Poshta Global 2
38-58 Oschadbank 2
38-58 PrivatBank 2
38-58 Silenza Group (brabrabra) 2
38-58 Sirius Homeless Animal Shelter 2
38-58 Uklon 2
38-58 Vodafone Ukraine 2

 

EFFECTIVENESS RANKING OF BRANDS OF UKRAINE BY RESULTS EFFIE AWARDS UKRAINE 2020

Rank Brand Name Points
1 Моршинська 30
2 monobank 28
3 PROMPRYLAD.RENOVATION 26
4 Pit Bull 24
 5-6 Nova Poshta  22
 5-6 Veterano Brownie 22
 7-10 McDonald's 20
 7-10 Planeta Kino 20
 7-10 Silpo 20
 7-10 Ukrainian Railways 20
11 Duhmyana Hata 18
 12-15 Ukrainian Red Cross Society 14
 12-15 Gorgany 14
 12-15 IQOS 14
 12-15 Ukrainian Cultural Foundation 14
16-19 Luxoptica 12
16-19 ROZETKA 12
16-19 UAnimals 12
16-19 Pepsi 12
20-24 PUMB (FUIB) 10
20-24 KOMO 10
20-24 Pripravka "Cooking in sauce" 10
20-24 Prostokvashyno 10
20-24 UNICEF  10
25-27 Aerospace Center of KPCY 8
25-27 De Sad 8
25-27 METRO 8
28-31 Baltika 0 6
28-31 Kyivstar 6
28-31 TSUM 6
28-31 Lay’s 6
32-38 Darnitsa Pharmaceutical Company 4
32-38 NGO «Lohistychnyi shtab» 4
32-38 Mastercard 4
32-38 HrusTeam 4
32-38 Sandora 4
32-38 ATB Corporation 4
32-38 Philips Sonicare 4
39-59 ASKORBINKA 2
39-59 brabrabra 2
39-59 Correct UA 2
39-59 DTEK 2
39-59 Fich 2
39-59 Ecoacademy 2
39-59 Happy Paw 2
39-59 Jacobs 2
39-59 Joice by Vodafone 2
39-59 KOBLEVO 2
39-59 Kyiv International Film Festival “Molodist” 2
39-59 L’Oréal Paris 2
39-59 MemoProve 2
39-59 Moneyveo 2
39-59 Nova Poshta Global 2
39-59 Oschadbank 2
39-59 Pharm Expert 2
39-59 PrivatBank 2
39-59 Sirius Homeless Animal Shelter 2
39-59 Smile 2
39-59 Uklon 2