EFFECTIVENESS RANKING OF UKRAINIAN ADVERTISING AND COMMUNICATION GROUPS BY RESULTS OF EFFIE AWARDS UKRAINE 2021

RANK AGENCY HOLDING GROUP GROUP POINTS Agencies Points/ Primary agency Points/ Contributing agency TOTAL
1 Twiga Ukraine 194 Lions (TWIGA Ukraine)   25 25
lovivideo   34 34
Media First Ukraine 2 32 34
MedInform Ukraine 28 10 38
TWIGA Digital Ukraine 36 16 52
Twiga`Go 2 9 11
2 Publicis Groupe 115 Leo Burnett Ukraine 20   20
MSL   6 6
Performics Ukraine 4 13 17
Saatchi&Saatchi Ukraine 22 2 24
Spark Foundry   6 6
Starcom Ukraine 26 2 28
Zenith 6 8 14
3 dentsu Ukraine 58 Amplifi Ukraine   8 8
Carat Ukraine   9 9
Isobar Ukraine 24   24
Posterscope Ukraine   8 8
UMG   8 8
Vizeum   1 1
4 IPG Creative Ukraine 49 McCann Kyiv 32 3 35
MullenLowe Adventa 12 2 14
5 RAZOM Group 15 Initiative 4 9 13
UM Ukraine 2   2
6 One Philosophy 14 Be‒it Agency 6 4 10
One Health (ex Be—it Health & Social Impact) 4   4
 7-8 ISD Group 12 [isdgroup] 6   6
HASHTAG 2 3 5
Reiseplan   1 1
 7-8 Media Group Ukraine               12 MPB 2 10 12
 9-10 CMS Group 10 ad-hoc cms   6 6
TABASCO 4   4
 9-10 NCG (Nostra Communications Group) 10 NCG DIEVO 4 5 9
NCG Nostra Media   1 1
11 Netpeak Group 6 Netpeak 6   6
12 Havas Village Ukraine 4 Havas Digital Kyiv 4   4
13-14 AGAMA  Communications 1 PLEON Talan   1 1
13-14 MOZGI GROUP 1 Mozgi Ideas    1 1

*In the table in the groups it is included only those agencies that received scores in the effectiveness rankings as a primary agency, or as a contributing agency.

 

EFFECTIVENESS RANKING OF COMMUNICATION AGENCIES IN UKRAINE BY RESULTS OF EFFIE AWARDS UKRAINE 2021

RANK AGENCY Points/Primary agency Points/Contributing agency TOTAL
1 Gres Todorchuk 104 3 107
2 TWIGA Digital Ukraine 36 16 52
3 Postmen 48   48
4 MedInform Ukraine 28 10 38
5 McCann Kyiv 32 3 35
6 lovivideo   34 34
 7-8 Lions (TWIGA Ukraine)   25 25
 7-8 Rockets. Growth R&D 24 1 25
 9-10 Isobar Ukraine 24   24
 9-10 Saatchi&Saatchi Ukraine 22 2 24
11 Leo Burnett Ukraine 20   20
12 NEBO ideas agency 18   18
13-14 MullenLowe Adventa 12 2 14
13-14 Vintage 12 2 14
15 KINOGRAF 12   12
16 Twiga`Go 2 9 11
17-18 Be‒it Agency 6 4 10
17-18 CF.Digital 6 4 10
19-21 Hoshva PR & DGTL 2 6 8
19-21 Posterscope Ukraine   8 8
19-21 ViViD 8   8
22-23 MixDigital Ukraine 6 1 7
22-23 TBWAUkraine 6 1 7
24-32 Bart & Fink   6 6
24-32 Green Penguin 6   6
24-32 [isdgroup] 6   6
24-32 Mindgineer Agency 6   6
24-32 MOKO 6   6
24-32 MSL   6 6
24-32 Netpeak 6   6
24-32 VANDOG 6   6
24-32 WhyNot? Enot 6   6
33-35 Adsapiens   5 5
33-35 BrandPit   5 5
33-35 HASHTAG 2 3 5
36-41 elvisPelvis Company 4   4
36-41 Havas Digital Kyiv 4   4
36-41 Mediahead 4   4
36-41 One Health (ex Be—it Health & Social Impact) 4   4
36-41 TABASCO 4   4
36-41 VMLY&R 4   4
42-45 Inprime    3 3
42-45 iPlace agency   3 3
42-45 plusone social impact 2 1 3
42-45 SUPERWISE   3 3
46-53 Aimbulance    2 2
46-53 BBDO Ukraine   2 2
46-53 Bickerstaff.567 2   2
46-53 FFFACE.ME 2   2
46-53 Newsfront PR Agency   2 2
46-53 Starlight Brand Content 2   2
46-53 Vertigo 2   2
46-53 VTMN Agency 2   2
54-63 AdBakers Україна   1 1
54-63 Mozgi Ideas    1 1
54-63 Pink Lime   1 1
54-63 PLEON Talan   1 1
54-63 PROSPECTS UKRAINE   1 1
54-63 Quadrate28   1 1
54-63 Refarma   1 1
54-63 Reiseplan   1 1
54-63 RIBS   1 1
54-63 ROIBOY agency   1 1

 

EFFECTIVENESS RANKING OF MEDIA AGENCIES IN UKRAINE BY RESULTS OF EFFIE AWARDS UKRAINE 2021

RANK AGENCY Points/Primary agency Points/Contributing agency TOTAL
1 Media First Ukraine 2 32 34
2 Starcom Ukraine 26 2 28
3 Optimum Media OMD Ukraine 8 13 21
4 Performics Ukraine 4 13 17
5 Zenith 6 8 14
6 Initiative 4 9 13
7 MPB 2 10 12
8 NEOS   11 11
 9-10 Carat Ukraine   9 9
 9-10 NCG DIEVO 4 5 9
 11-12 Amplifi Ukraine   8 8
 11-12 UMG   8 8
13-14 Ad hoc CMS   6 6
13-14 Spark Foundry   6 6
15-16 EVIDENT MEDIA AGENCY 2   2
15-16 UM Ukraine 2   2
17-18 NCG Nostra Media   1 1
17-18 Vizeum   1 1

 

COMMON EFFECTIVENESS RANKING OF AGENCIES IN UKRAINE BY RESULTS OF EFFIE AWARDS UKRAINE 2021 INCLUDING PRODUCTION AND MEDIA COMPANIES

RANK AGENCY Points/Primary agency Points/Contributing agency TOTAL
1 Gres Todorchuk 104 3 107
2 TWIGA Digital Ukraine 36 16 52
3 Postmen 48   48
4 MedInform Ukraine 28 10 38
5 McCann Kyiv 32 3 35
 6-7 lovivideo   34 34
 6-7 Media First Ukraine 2 32 34
8 Starcom Ukraine 26 2 28
 9-10 Lions (TWIGA Ukraine)   25 25
 9-10 Rockets. Growth R&D 24 1 25
 11-12 Isobar Ukraine 24   24
 11-12 Saatchi&Saatchi Ukraine 22 2 24
13 Optimum Media OMD Ukraine 8 13 21
14 Leo Burnett Ukraine 20   20
15 NEBO ideas agency 18   18
16 Performics Ukraine 4 13 17
17-19 MullenLowe Adventa 12 2 14
17-19 Vintage 12 2 14
17-19 Zenith 6 8 14
20-21 360discoVR   13 13
20-21 Initiative 4 9 13
22-23 KINOGRAF 12   12
22-23 MPB 2 10 12
24-25 NEOS    11 11
24-25 Twiga`Go 2 9 11
26-27 Be‒it Agency 6 4 10
26-27 CF.Digital 6 4 10
28-29 Carat Ukraine   7 9
28-29 NCG DIEVO 4 5 9
30-36 Amplifi Ukraine   8 8
30-36 Gvardiya Production House   8 8
30-36 Hoshva PR & DGTL 2 6 8
30-36 Komm zu mir Production   8 8
30-36 Posterscope Ukraine   8 8
30-36 UMG   8 8
30-36 ViViD 8   8
37-39 MixDigital Ukraine 6 1 7
37-39 SKLO.video   7 7
37-39 TBWAUkraine 6 1 7
40-51 [isdgroup] 6   6
40-51 ad-hoc cms   6 6
40-51 Bart & Fink   6 6
40-51 Green Penguin 6   6
40-51 Mindgineer Agency 6   6
40-51 MOKO 6   6
40-51 MSL   6 6
40-51 Netpeak 6   6
40-51 Spark Foundry   6 6
40-51 VANDOG 6   6
40-51 WhyNot? Enot 6   6
40-51 TV channel Ukraina   6 6
52-55 Adsapiens   5 5
52-55 BrandPit   5 5
52-55 HASHTAG 2 3 5
52-55 Lytvynenko Films   5 5
56-65 1+1 media 4   4
56-65 Cofounder   4 4
56-65 elvisPelvis Company 4   4
56-65 Havas Digital Kyiv 4   4
56-65 Heroes creative studio   4 4
56-65 Hronica   4 4
56-65 Mediahead 4   4
56-65 One Health (ex Be—it Health & Social Impact) 4   4
56-65 TABASCO 4   4
56-65 VMLY&R 4   4
66-71 Ganka Film   3 3
66-71 Inprime    3 3
66-71 iPlace agency   3 3
66-71 Lisenbart production   3 3
66-71 plusone social impact 2 1 3
66-71 SUPERWISE   3 3
72-86 16on9   2 2
72-86 23/32   2 2
72-86 Aimbulance    2 2
72-86 BBDO Ukraine   2 2
72-86 Bickerstaff.567 2   2
72-86 EVIDENT MEDIA AGENCY 2   2
72-86 FFFACE.ME 2   2
72-86 LIMELITE   2 2
72-86 mlnk.team   2 2
72-86 Newsfront PR Agency   2 2
72-86 Starlight Brand Content 2   2
72-86 TPH-ONE   2 2
72-86 UM Ukraine 2   2
72-86 Vertigo 2   2
72-86 VTMN Agency 2   2
87-103 AdBakers Україна   1 1
87-103 Adje   1 1
87-103 Brave Films   1 1
87-103 Contrabas Video Production   1 1
87-103 K`EFIR production    1 1
87-103 Moonshiners   1 1
87-103 Mozgi Ideas    1 1
87-103 NCG Nostra Media   1 1
87-103 Pink Lime   1 1
87-103 PLEON Talan   1 1
87-103 PROSPECTS UKRAINE   1 1
87-103 Quadrate28   1 1
87-103 Refarma   1 1
87-103 Reiseplan   1 1
87-103 RIBS   1 1
87-103 ROIBOY agency   1 1
87-103 Vizeum   1 1


EFFECTIVENESS RANKING OF MARKETERS IN UKRAINE BY RESULTS OF EFFIE AWARDS UKRAINE 2021

Rank Marketer Points
1 PepsiCo Ukraine 40
2 FOZZY GROUP (Silpo) 38
3 100% LIFE (Charity Organization) 34
4 Molokija 24
 5-7 International Charitable Foundation of the Holodomor Museum 22
 5-7 State Agency of Ukraine for arts and art education 22
 5-7 Ministry of Culture and Information Policy of Ukraine 22
8 KyivPride 20
9 Ministry of Ecology and Natural Resources of Ukraine 18
 10-13 Mazars 16
 10-13 Nestlé Ukraine 16
 10-13 NGO «Eco-optimists» 16
 10-13 Nova Poshta 16
14 Roche Ukraine 14
15-20 Biocodex Ukraine 12
15-20 Lenovo 12
15-20 Philip Morris Ukraine 12
15-20 Lung Cancer Awareness Year 12
15-20 Coalition of Oncology Patients of Ukraine 12
15-20 First Ukrainian International Bank (FUIB) 12
21-25 Bacardi-Martini Ukraine 10
21-25 Carlsberg Ukraine 10
21-25 Ecosoft 10
21-25 Tabletochki Charity Foundation 10
21-25 Chernomorka 10
26-29 Bayer  8
26-29 McDonald’s Ukraine 8
26-29 Rozetka 8
26-29 Visa 8
30-40 L’Oréal Ukraine 6
30-40 Mastercard Ukraine 6
30-40 METRO 6
30-40 NUTRICIA Ukraine (Danone) 6
30-40 Peugeot Citroen Ukraine 6
30-40 Philips Ukraine 6
30-40 UAnimals 6
30-40 UNICEF 6
30-40 European Bank for Reconstruction and Development 6
30-40 ARX Insurance Company 6
30-40 Julia Chulska Design and Architecture studio 6
41-52 1+1 media  4
41-52 AVON 4
41-52 CASCADE MEDICAL REGIONS 4
41-52 Danone Ukraine 4
41-52 Ferrero Ukraine 4
41-52 SWEET.TV 4
41-52 Unilever  4
41-52 ATB Market 4
41-52 Epicentr 4
41-52 Kyivstar 4
41-52 ROSHEN Corporation 4
41-52 Biosphere Corporation 4
53-74 ABINBEV EFES UKRAINE 2
53-74 Asters Law Firm 2
53-74 Bayadera Group 2
53-74 Bella-Trade 2
53-74 Closer 2
53-74 DELTA MEDICAL PROMOTIONS AG 2
53-74 EasySoft  2
53-74 Fintech Band (Monobank) 2
53-74 INTERTOP 2
53-74 LEGO Ukraine  2
53-74 LG Electronics Ukraine 2
53-74 OLX Ukraine 2
53-74 SOVA jewelry house 2
53-74 Teva Ukraine 2
53-74 The Coca-Cola Company 2
53-74 Alfa-Bank Ukraine 2
53-74 The Armed Forces of Ukraine 2
53-74 International Оrganization for Мigration in Ukraine 2
53-74 Ministry of Digital Transformation of Ukraine 2
53-74 MHP 2
53-74 Ukrposhta 2
53-74 Universal Agency “Pro-Pharma 2

 

EFFECTIVENESS RANKING OF BRANDS IN UKRAINE BY RESULTS OF EFFIE AWARDS UKRAINE 2021

Rank BRAND NAME POINTS
1 Silpo 38
2 100% LIFE (Charity Organization) 28
3 Molokija 24
4 Zerna Pravdy 22
5 KyivPride 20
6 Pepsi 18
 7-9 #We Breathe It In 16
 7-9 Mazars 16
 7-9 Nova Poshta 16
 10-11 Lay’s 14
 10-11 Roche 14
 12-17 IQOS 12
 12-17 Lenovo 12
 12-17 Lung Cancer Awareness Year 12
 12-17 Coalition of Oncology Patients of Ukraine 12
 12-17 ENTEROL 12
 12-17 First Ukrainian International Bank (FUIB) 12
18-23 BARRIER 10
18-23 MARTINI 10
18-23 Tabletochki Charity Foundation 10
18-23 Lvivske 10
18-23 Torchyn Tasty Mayo 10
18-23 Chernomorka 10
29-41 Cheetos 8
29-41 McDonald’s 8
29-41 Rozetka 8
29-41 Visa 8
29-41 Bepanthen®Plus 8
29-41 DS Automobiles 6
29-41 L’Oréal Paris Men Expert 6
29-41 Mastercard 6
29-41 MEREZHA 6
29-41 METRO 6
29-41 Philips 6
29-41 UAnimals 6
29-41 UNICEF 6
29-41 Travelbook. Ukraine 6
29-41 Мivina Street Food 6
29-41 ARX Insurance Company 6
29-41 Julia Chulska Design and Architecture studio 6
29-41 Your family doctor 6
42-55 1+1 media  4
42-55 AVON 4
42-55 Dove 4
42-55 Kinder 4
42-55 LACMI 4
42-55 Nutricia 4
42-55 Smile 4
42-55 SWEET.TV 4
42-55 ATB Market 4
42-55 SHEVCHENKO'S VOICE 4
42-55 Epicentr 4
42-55 Kyivstar 4
42-55 Prostokvashyno 4
42-55 Traumeel S 4
56-77 Asters Law Firm 2
56-77 Bella 2
56-77 BRAVE! FACTORY FESTIVAL 2
56-77 BUD 2
56-77 Coca-Cola 2
56-77 DobroRun 2
56-77 EasyWallet 2
56-77 INTERTOP 2
56-77 LEGO 2
56-77 LG Electronics 2
56-77 Mercana 2
56-77 Monobank 2
56-77 Nutrilon 2
56-77 OLX Delivery 2
56-77 Sense SuperApp 2
56-77 SOVA jewelry house 2
56-77 ZEST 2
56-77 Vaccine (Bayadera Group) 2
56-77 Nasha Ryaba Apetytna 2
56-77 Sudocrem 2
56-77 FAST Heroes 2
56-77 Ukrposhta 2

Also, apart from national effectiveness rankings, this year Initiative agency was recognized as the most successful Ukrainian participant in international Effie programs.