Effie Awards Show 2020
18 December 
10:00-10:10
Welcome Speech from organizer of Effie Awards Ukraine
10:10-11:00
 
Block 1
Presentation of finalists’ cases and awarding of categories winners
· Education
· Travel & Tourism
· Culture & The Arts
· Most Effective Use Of Social Media Marketing
· Cross Media Storytelling
· Youth Marketing
Ranking of Best Marketing Teams 2020
11:00-12:00
Block 2
Presentation of finalists’ cases and awarding of categories winners
· Food
· Restaurants, Hotels, Catering
· Seasonal Marketing
· Product/Service Launch
Ranking of Best Marketing Teams 2020
12:00-13:00
Block 3
Presentation of finalists’ cases and awarding of categories winners
· Health & Pharma
· Business-to-Business
· Native Advertising 
· Target Audience Reach in Media Campaign
· Rebranding
Ranking of Best Marketing Teams 2020
13:00-14:00
Block 4
Presentation of finalists’ cases and awarding of categories winners
· Beverages - Alcohol
· Beverages - Non-Alcohol 
· Direct to Consumer
· Branded Content & Branded Utility
· Brand Experience: Live, AR/VR/Digital, Live + AR/VR/Digital
Ranking of Best Marketing Teams 2020
Ranking "Media Agency of the Year 2020"
14:00-15:30
Block 5
Presentation of finalists’ cases and awarding of categories winners
· Positive Change - Environmental: Non-Profit
· Positive Change - Social Good: Non-Profit
· Positive Change - Social Good: Brands
Ranking of Best Marketing Teams 2020
15:30-16:00
Block 6
Presentation of finalists’ cases and awarding of categories winners
· Delivery
· Software, Apps & Games
· PR, Corporate Reputation
· Short-term Effectiveness
Ranking of Best Marketing Teams 2020
Award "Input in advertising"
16:00-17:00
Block 7
Presentation of finalists’ cases and awarding of categories winners
· E-commerce
· Retail
· Campaigns during COVID-19 in Ukraine
· Topical Marketing (Current Events)
Ranking of Best Marketing Teams 2020
17:00-18:00
Block 8
Presentation of finalists’ cases and awarding of categories winners
· Finance 
· Data-driven/Programmatic
· Media Innovation/Idea
Ranking of Best Marketing Teams 2020
18:00-19:00
Block 9
Presentation of finalists’ cases and awarding of categories winners
· Self Promotion
· Other Products & Services
· Celebrity Sells
· Brand Integration & Entertainment Partnerships
· Sustained Success
· Single Impact Engagement
· Engaged Community
Ranking of Best Marketing Teams 2020
19:00-20:00
Block 10
Presentation of finalists’ cases and awarding of categories winners
· Political and patriotic campaigns, state campaigns and programs
· Business Challenge/David vs. Goliath
· Small Budget
· Influencer Marketing
· Marketing Disruptors
Grand-Prix of Effie Awards Ukraine 2020
Effectiveness Ranking of Communication Agency by results of International Effie Awards competitions
Effectiveness Rankings by results of Effie Awards Ukraine 2020
· Communication Agencies
· Media Agencies
· Communication Holding Companies
· Marketers
· Brands
Ranking "Communicational Agency of the Year 2020"

* The program may subject to change