Program
Effie Awards Show 2020
18 December
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10:00-10:10
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Welcome Speech from organizer of Effie Awards Ukraine
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10:10-11:00
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Block 1
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Presentation of finalists’ cases and awarding of categories winners
· Education
· Travel & Tourism
· Culture & The Arts
· Most Effective Use Of Social Media Marketing
· Cross Media Storytelling
· Youth Marketing
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Ranking of Best Marketing Teams 2020
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11:00-12:00
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Block 2
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Presentation of finalists’ cases and awarding of categories winners
· Food
· Restaurants, Hotels, Catering
· Seasonal Marketing
· Product/Service Launch
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Ranking of Best Marketing Teams 2020
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12:00-13:00
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Block 3
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Presentation of finalists’ cases and awarding of categories winners
· Health & Pharma
· Business-to-Business
· Native Advertising
· Target Audience Reach in Media Campaign
· Rebranding
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Ranking of Best Marketing Teams 2020
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13:00-14:00
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Block 4
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Presentation of finalists’ cases and awarding of categories winners
· Beverages - Alcohol
· Beverages - Non-Alcohol
· Direct to Consumer
· Branded Content & Branded Utility
· Brand Experience: Live, AR/VR/Digital, Live + AR/VR/Digital
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Ranking of Best Marketing Teams 2020
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Ranking "Media Agency of the Year 2020"
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14:00-15:30
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Block 5
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Presentation of finalists’ cases and awarding of categories winners
· Positive Change - Environmental: Non-Profit
· Positive Change - Social Good: Non-Profit
· Positive Change - Social Good: Brands
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Ranking of Best Marketing Teams 2020
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15:30-16:00
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Block 6
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Presentation of finalists’ cases and awarding of categories winners
· Delivery
· Software, Apps & Games
· PR, Corporate Reputation
· Short-term Effectiveness
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Ranking of Best Marketing Teams 2020
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Award "Input in advertising"
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16:00-17:00
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Block 7
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Presentation of finalists’ cases and awarding of categories winners
· E-commerce
· Retail
· Campaigns during COVID-19 in Ukraine
· Topical Marketing (Current Events)
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Ranking of Best Marketing Teams 2020
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17:00-18:00
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Block 8
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Presentation of finalists’ cases and awarding of categories winners
· Finance
· Data-driven/Programmatic
· Media Innovation/Idea
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Ranking of Best Marketing Teams 2020
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18:00-19:00
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Block 9
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Presentation of finalists’ cases and awarding of categories winners
· Self Promotion
· Other Products & Services
· Celebrity Sells
· Brand Integration & Entertainment Partnerships
· Sustained Success
· Single Impact Engagement
· Engaged Community
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Ranking of Best Marketing Teams 2020
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19:00-20:00
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Block 10
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Presentation of finalists’ cases and awarding of categories winners
· Political and patriotic campaigns, state campaigns and programs
· Business Challenge/David vs. Goliath
· Small Budget
· Influencer Marketing
· Marketing Disruptors
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Grand-Prix of Effie Awards Ukraine 2020
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Effectiveness Ranking of Communication Agency by results of International Effie Awards competitions
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Effectiveness Rankings by results of Effie Awards Ukraine 2020
· Communication Agencies
· Media Agencies
· Communication Holding Companies
· Marketers
· Brands
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Ranking "Communicational Agency of the Year 2020"
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* The program may subject to change