The national program of Effie Awards Ukraine calls for entries 2021.

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing that contribute to a brand's success. For over 50 years, winning an Effie has become a global symbol of achievement.

In 2021 the Effie Awards Ukraine program presents a lot of updates. All information about new changes and updates in the rules can be founded in the section "Contest".

Data presented must be isolated to Ukraine and work must have run at some point between January 1, 2020 – November 1, 2021 (for Sustained Success from November 1, 2018), and if those works didn`t enter to Effie Ukraine 2020.

There are such deadlines of the submission of Effie Awards Ukraine 2021 as:

• I DEADLINE – 1 September 2021
• II DEADLINE – 1 October 2021
• FINAL DEADLINE – 20 October 2021

In the contest program 2021 there are new categories. Gaming & E-Sports and Non-Profit were added to Industry Categories and the program included new Specialty Categories – Performance Marketing and four Shopper categories such as: Multi-Brand Shopper Solution, Multi-Retailer Program, Omni-Channel Shopper Solution and Single-Retailer Program.

We pay attention of all entrants that this year there is additional entry form for a new category – Performance Marketing. Totally Effie Awards Ukraine 2021 has four separate entry forms such as:

• Entry Form for the Industry and Specialty categories, including Positive Change – Social Good categories
• Entry Form for Positive Change – Environmental categories
• Entry Form for Sustained Success category
• Entry Form for Performance Marketing category

All entry forms can be downloaded in the section "Entry Form".

The judging of Effie Awards Ukraine 2021 will be held on November and have 3 rounds: Round One Judging – determination of finalists, Round Two Judging – determination of winners and Round Three Judging – determination of Grand Prix.

This year, there will be Awards Ceremony of Effie Awards Ukraine 2021 and Best Marketing Practices conference on December, 15.

Effie Awards Ukraine results will be a base for the effectiveness rankings of communications and media agencies, communications holding companies, and as well names of the most effective marketers and brands of Ukraine. Also, results of Effie Awards Ukraine program will be included in the Effie Index, ranking of the most effective companies, agencies and brands globally.

If you have any questions, please contact the organizing committee: festival@vrk.org.ua, Kate and project@vrk.org.ua, Olga.