On 28-29 February, the inaugural World Effie Festival, a global celebration of creative effectiveness, will be held in Singapore. Drawing on globally-recognized keynote speakers from the marketing communications industry and other design-oriented fields, this event will engage participants from around the world in discussions on creative effectiveness, and ultimately how to create value in communications.

Speakers confirmed to date include Shelly Lazarus, Chairman & Chief Executive Officer, Ogilvy & Mather WW; Sir John Hegarty, Chairman & WW Creative Director, BBH; Larry Flanagan, Global CMO, MasterCard; and Cammie Dunaway, CMO & Head of Customer Experience Division, Yahoo. We will keep you apprised of developments. We would welcome your support and your attendance. For more information, please visit www.ias.org.sg/worldeffie/worldeffie.html.