Effie Worldwide is pleased to announce that 60 Global Grand Effie Contenders have been selected to move on to the next round of judging at the 2022 Global Best of the Best Effie Awards, recognizing the world’s most effective marketing efforts. Among them there are 6 projects from Ukraine.

The 2022 competition was open to 2021 Gold and Grand Effie winners from all regional and national Effie Awards programs around the world. The Contenders were determined following a rigorous round of review by the Global Best of the Best Jury and will move on to compete for the Global Grand Effie across 26 categories.

All Global Grand Effie winners will then contend for the Iridium Effie, which will be awarded to the single most effective marketing effort worldwide.

Ukrainian projects in Global Best of the Best 2022:

• FINANCE – FUIB – For the small business smile – FUIB (Ukraine) – MullenLowe Adventa, Dievo
• FOOD & BEVERAGE – Molokija – The best side of Molokija – Ternopilskii Molokozavod – Starcom Ukraine, banda, Performics Ukraine
• GOVERNMENT, INSTITUTIONAL & RECRUITMENT – 150 Names of Lesya Ukrainka – 150 Names of Lesya Ukrainka: How to Create a Top Celebrity of the Country Out of a Literary Classic – Ministry of Culture and Information Policy of Ukraine – Postmen
• POSITIVE CHANGE: ENVIRONMENTAL - NON-PROFIT – #We Breathe It In – #We Breathe It In – NGO «Eco-optimists» – Isobar Ukraine, Amplifi Ukraine, UMG, Gradus Research, Posterscope Ukraine
• POSITIVE CHANGE: SOCIAL GOOD - BRANDS – Roche – The disease that Ukraine doesn’t notice – Roche Ukraine – Gres Todorchuk PR, Alight, Skypix, ZODIACfilm
• POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT – KyivPride – Motherland Pride – KyivPride – Saatchi & Saatchi Ukraine, Dronarium

See the list of Global Grand Contenders via link.  

Winners will be revealed at the virtual Global Effie Celebration on December 6, 2022.