Every year, hundreds of marketing case studies compete for the Effie Awards Ukraine. They are competing not only for prestigious trophies, but also for the right to set new standards of effectiveness for the entire industry. But before the winners can be decided, a team of experts must be formed who are capable of seeing, beyond the figures, strategies and creative solutions, the true impact of marketing on business.

The All-Ukrainian Advertising Coalition is beginning to form the jury for the Effie Awards Ukraine 2026 and invites representatives of the advertising and communications market to recommend candidates for the judging panel.

Each year, the Effie jury comprises leading marketers, top managers from communications and media agencies, communications holding companies, media experts, consultants, independent experts, and representatives from research companies and the education sector. 

Candidates can be nominated by representatives of the advertising and communications industry. Priority is given, first and foremost, to recommendations from members of the All-Ukrainian Advertising Coalition and companies that have participated in previous seasons of the Effie Awards Ukraine.

Up to four candidates may be recommended for the jury from each agency:

• one agency representative 
• and up to three marketing specialists from advertisers representing different brands or companies. 

Advertisers may nominate one representative per company.

When selecting candidates, the organising committee will take into account professional experience in the industry, previous judging experience, and participation in Effie competitions. All nominations will be carefully considered; however, the final decision on the jury setup will be made by the Effie Awards Ukraine 2026 organising committee. The judging of entries will take place in three rounds online between October and November. 

Nominations for jury members are accepted until 6 July via registration form.

This year, special conditions have been arranged for jury members to attend the Best Marketing Practices conference, the Gala Evening and the Effie Awards Ukraine Ceremony. Jury members will be able to attend the event at a special discounted rate. This approach is in line with the practice applied in many national and regional Effie programmes around the world.