Effie Awards Ukraine results will be a base for national effectiveness ratings of communications and media agencies, communications holding companies, including names of the most effective advertisers and brands of Ukraine.
Also, results of Ukrainian program are included in the Effie Index, ranking the most effective companies and brands globally.
The Effie Index, the global ranking of marketing effectiveness, uses the credits submitted at time of entry to tabulate the yearly rankings. Rankings include: Agency, Independent Agency, Network & Holding Company, Marketers and Brands. Below is some guidance on how the credits lead into the rankings.
If your case becomes a Effie 2019 finalist or winner, the credits submitted will be used to the Effectiveness ranking in Ukraine 2019 and worldwide Effie Index results.
The victory and reaching the final bring the following points:
Finalist— 2 points
Bronze — 4 points
Silver — 6 points
Gold — 8 points
Grand Prix — 12 points
Except lead agency (entrant of case), you may credit other agencies who contributed to the work that is being presented in the entry. And in this way other credited agencies will get points with index 0,5 as well.