The Effie Awards is the only major marketing communications award which reflects the combination of strategy, creative and resulting effectiveness of communications. It is the effectiveness which is the substance which truly sets Effie apart.

Primary purposes of Effie:

·         Effie exists in order to move forward and estimate quality of commercial communications of campaign;

·         Effie adheres to successive philosophy and strict provisions of practice, possibilities of advertising built on demonstration in achieving marketing’s aims;

·         Effie is the first and most effective award which is based on the tested results of market. Creative execution is examined as a part of process of Effie and taken into account during the evaluation of works.



All campaigns that run in Ukrainian market from 1 January 2017 till 1 November 2018 (for category "Long-term effectiveness" from 1 January 2016 and earlier) are eligible to enter (except campaigns that took part in Effie Awards Ukraine 2017). The campaign must demonstrate results within this time frame.

  • You may include data & results of campaign that have been introduced earlier. This enables judges to better understand the significance of your objectives set and results achieved during the eligibility period. But your case must be based on data relative to the qualifying time. Judges will evaluate success achieved during the period of 2017-2018.
  • Judges also appreciate understanding your case in the real marketplace and your future outlook if your case is ongoing. Including future outlook of the campaign is welcome.

An entry for participation in Effie Awards Ukraine 2018 can be registered by both a company-advertiser and advertising agency, conducting campaign.

Each campaign may be entered once within one category and from one entrant only, but you may credit all agencies who contributed to the marketing communications efforts in this campaign.

One and the same campaign can be entered in different categories. In this case each entry must be adapted to the different categories and with the difference of objectives set and results. If one context regarding the category situation is used in different categories this would be the reason to score lower.

Organizing Committee of Effie Awards Ukraine reserves the right to re-categorize entries, split/redefine categories and/or refuse entry at any time.

To enter  you should register online, to provide all elements of entry and make a payment. After entry period an entry may not be changed without addressing to Organizing Committee of Effie Awards Ukraine. Changes in entry are impossible after judging process.