Effectiveness rankings 2024
EFFECTIVENESS RANKING OF UKRAINIAN ADVERTISING AND COMMUNICATION GROUPS ACCORDING TO THE RESULTS OF EFFIE AWARDS UKRAINE 2024
Rank |
Holding/Group |
Agency |
Points |
| 1 | Publicis Groupe Ukraine | Performics Ukraine | 165 |
| Publicis Ukraine | |||
| Saatchi & Saatchi Ukraine | |||
| Starcom Ukraine | |||
| Zenith Ukraine | |||
| MSL Ukraine | |||
| Publicis Groupe Content | |||
| Publicis Groupe Data Science | |||
| 2 | BetterSvit Holding | BetterSvit | 128 |
| Media First Ukraine | |||
| MI Health Agency | |||
| 3 | IPG Creative Ukraine | McCann Kyiv | 68 |
| Mullenlowe Adventa | |||
| 4 | dentsu Ukraine | Carat Ukraine | 35 |
| dentsu X Ukraine | |||
| iProspect Ukraine | |||
| UMG | |||
| Isobar Ukraine | |||
| The Story Lab Ukraine | |||
| 5 | Fedoriv Group | HyperNormal (post)creative agency | 28 |
| Fedoriv Agency | |||
| 6 | Omnicom Group Ukraine | OMD Optimum Media | 15 |
| 7 | RAZOM group | UM Ukraine | 11 |
| Havas Media Ukraine | |||
| Initiative media | |||
| MADLAB | |||
| 8 | One Philosophy | Be—it Agency, the part of One Philosophy | 10 |
| One Health | |||
| 9 | Netpeak Group | Inweb | 8 |
| Netpeak Ukraine | |||
| 10-11 | [isdgroup] | [isdgroup] | 6 |
| Reiseplan | |||
| GroupM Ukraine | EssenceMediacom | 6 | |
| Mindshare | |||
| 12-14 | Havas Village | Havas Digital Kyiv | 2 |
| MEX | MEX a member of HAVAS | 2 | |
| NCG (Nostra Communications Group) | NCG Nostra Media | 2 | |
| 15 | Chemistry Marketing/BBDO | Chemistry Marketing | 1 |
Note:
- In the table in groups, only those agencies that received points in the effectiveness rankings as a primary agency or as a contributing agency are included.
- When multiple agency offices are credited on a single winner/finalist record, agency networks and holding companies will receive only one set of points towards their respective ranking.
EFFECTIVENESS RANKING OF COMMUNICATION AGENCIES IN UKRAINE ACCORDING TO THE RESULTS OF EFFIE AWARDS UKRAINE 2024
Rank |
Agency
|
Lead agency points |
Contributing agency points (0.5) |
Total |
| 1 | Banda | 178 | 0 | 178 |
| 2 | BetterSvit | 120 | 4 | 124 |
| 3 | Postmen | 120 | 0 | 120 |
| 4 | Publicis Groupe Content | 0 | 81 | 81 |
| 5-6 | Bickerstaff.734 | 78 | 0 | 78 |
| Saatchi & Saatchi Ukraine | 76 | 2 | 78 | |
| 7 | ROCKETS. GROWTH R&D | 64 | 8 | 72 |
| 8 | McCann Kyiv | 66 | 0 | 66 |
| 9 | Taktika | 54 | 0 | 54 |
| 10 | Drama Queen | 26 | 6 | 32 |
| 11 | MOKO Digital | 4 | 22 | 26 |
| 12 | HyperNormal (post)creative agency | 24 | 0 | 24 |
| 13 | Ogilvy Ukraine | 20 | 0 | 20 |
| 14 | and action | 0 | 15 | 15 |
| 15 | MSL Ukraine | 0 | 14 | 14 |
| 16-20 | Gusev Art Lab | 12 | 0 | 12 |
| I AM IDEA | 12 | 0 | 12 | |
| OMG agency | 12 | 0 | 12 | |
| pedan buro | 12 | 0 | 12 | |
| UAMASTER digital agency | 0 | 12 | 12 | |
| 21 | Adsapience | 6 | 5 | 11 |
| 22 | Publicis Ukraine | 8 | 1 | 9 |
| 23-26 | [isdgroup] | 6 | 0 | 6 |
| Aimbulance | 0 | 6 | 6 | |
| MIFOLOGIA | 0 | 6 | 6 | |
| One Health | 0 | 6 | 6 | |
| 27-29 | Hot Buro | 0 | 5 | 5 |
| TOBEDONE | 0 | 5 | 5 | |
| VIVID brand content hub | 4 | 1 | 5 | |
| 30-34 | Be—it Agency | 2 | 2 | 4 |
| Fedoriv Agency | 0 | 4 | 4 | |
| Gres Todorchuk | 4 | 0 | 4 | |
| oversize | 4 | 0 | 4 | |
| Sportlab | 4 | 0 | 4 | |
| 35-36 | Idealers | 0 | 3 | 3 |
| Reiseplan | 0 | 3 | 3 | |
| 37-45 | Havas Digital Kyiv | 2 | 0 | 2 |
| Isobar Ukraine | 0 | 2 | 2 | |
| MediaHead Agency | 0 | 2 | 2 | |
| MEX a member of HAVAS | 2 | 0 | 2 | |
| MI Health Agency | 2 | 0 | 2 | |
| Mullenlowe Adventa | 2 | 0 | 2 | |
| PR-agency Radnyk | 2 | 0 | 2 | |
| SHOTS | 2 | 0 | 2 | |
| WARTO | 2 | 0 | 2 | |
| 46-52 | Chemistry Marketing | 0 | 1 | 1 |
| Eter Agency | 0 | 1 | 1 | |
| Social Communications Company “Pi-Ar-Dim” | 0 | 1 | 1 | |
| Sprava Ukraine | 0 | 1 | 1 | |
| SUPERWISE bureau | 0 | 1 | 1 | |
| Underdog Agency | 0 | 1 | 1 | |
| UTC FILM | 0 | 1 | 1 |
EFFECTIVENESS RANKING OF MEDIA AGENCIES IN UKRAINE ACCORDING TO THE RESULTS OF EFFIE AWARDS UKRAINE 2024
Rank |
Agency
|
Lead agency points |
Contributing agency points (0.5) |
Total |
| 1 | Media First Ukraine | 6 | 60 | 66 |
| 2 | Performics Ukraine | 18 | 43 | 61 |
| 3 | Starcom Ukraine | 2 | 51 | 53 |
| 4 | Publicis Groupe Data Science | 0 | 47 | 47 |
| 5 | Promodo | 0 | 37 | 37 |
| 6 | Zenith Ukraine | 12 | 17 | 29 |
| 7 | Carat Ukraine | 10 | 15 | 25 |
| 8 | OMD Optimum Media | 4 | 11 | 15 |
| 9 | iProspect Ukraine | 0 | 14 | 14 |
| 10 | Newage agency | 0 | 12 | 12 |
| 11-12 | dentsu X Ukraine | 8 | 0 | 8 |
| Initiative media | 0 | 8 | 8 | |
| 13 | Netpeak Ukraine | 6 | 0 | 6 |
| 14 | The Story Lab Ukraine | 0 | 5 | 5 |
| 15 | EssenceMediacom | 4 | 0 | 4 |
| 16 | UMG | 0 | 3 | 3 |
| 17-21 | Inweb | 2 | 0 | 2 |
| Mindshare | 0 | 2 | 2 | |
| NCG Nostra Media | 2 | 0 | 2 | |
| UM Ukraine | 2 | 0 | 2 | |
| Webpromo | 2 | 0 | 2 | |
| 22-23 | Havas Media Ukraine | 0 | 1 | 1 |
| MADLAB | 0 | 1 | 1 |
COMMON EFFECTIVENESS RANKING OF AGENCIES IN UKRAINE ACCORDING TO THE RESULTS OF EFFIE AWARDS UKRAINE 2024 INCLUDING PRODUCTION AND MEDIA COMPANIES
Rank |
Agency
|
Lead agency points |
Contributing agency points (0.5) |
Total |
| 1 | Banda | 178 | 0 | 178 |
| 2 | BetterSvit | 120 | 4 | 124 |
| 3 | Postmen | 120 | 0 | 120 |
| 4 | Publicis Groupe Content | 0 | 81 | 81 |
| 5-6 | Bickerstaff.734 | 78 | 0 | 78 |
| Saatchi & Saatchi Ukraine | 76 | 2 | 78 | |
| 7 | ROCKETS. GROWTH R&D | 64 | 8 | 72 |
| 8-9 | McCann Kyiv | 66 | 0 | 66 |
| Media First Ukraine | 6 | 60 | 66 | |
| 10 | Performics Ukraine | 18 | 43 | 61 |
| 11 | Taktika | 54 | 0 | 54 |
| 12 | Starcom Ukraine | 2 | 51 | 53 |
| 13 | Publicis Groupe Data Science | 0 | 47 | 47 |
| 14 | Promodo | 0 | 37 | 37 |
| 15 | FILTR PRODUCTION | 0 | 33 | 33 |
| 16 | Drama Queen | 26 | 6 | 32 |
| 17 | Zenith Ukraine | 12 | 17 | 29 |
| 18 | MOKO Digital | 4 | 22 | 26 |
| 19 | Carat Ukraine | 10 | 15 | 25 |
| 20 | HyperNormal (post)creative agency | 24 | 0 | 24 |
| 21 | Ogilvy Ukraine | 20 | 0 | 20 |
| 22 | TV.lab | 0 | 19 | 19 |
| 23 | Limelite | 0 | 17 | 17 |
| 24 | MANIFEST PRODUCTION | 0 | 16 | 16 |
| 25-26 | and action | 0 | 15 | 15 |
| OMD Optimum Media | 4 | 11 | 15 | |
| 27-30 | Firebrands | 0 | 14 | 14 |
| iProspect Ukraine | 0 | 14 | 14 | |
| MSL Ukraine | 0 | 14 | 14 | |
| TMM-Ukraine | 0 | 14 | 14 | |
| 31-37 | Gusev Art Lab | 12 | 0 | 12 |
| GVARDIA Production House | 0 | 12 | 12 | |
| I AM IDEA | 12 | 0 | 12 | |
| Newage agency | 0 | 12 | 12 | |
| OMG agency | 12 | 0 | 12 | |
| pedan buro | 12 | 0 | 12 | |
| UAMASTER digital agency | 0 | 12 | 12 | |
| 38 | Adsapience | 6 | 5 | 11 |
| 39 | Publicis Ukraine | 8 | 1 | 9 |
| 40-41 | dentsu X Ukraine | 8 | 0 | 8 |
| Initiative media | 0 | 8 | 8 | |
| 42 | Tomin film | 0 | 7 | 7 |
| 43-48 | [isdgroup] | 6 | 0 | 6 |
| Aimbulance | 0 | 6 | 6 | |
| DyvoVision production | 0 | 6 | 6 | |
| MIFOLOGIA | 0 | 6 | 6 | |
| Netpeak Ukraine | 6 | 0 | 6 | |
| One Health | 0 | 6 | 6 | |
| 49-52 | Hot Buro | 0 | 5 | 5 |
| The Story Lab Ukraine | 0 | 5 | 5 | |
| TOBEDONE | 0 | 5 | 5 | |
| VIVID brand content hub | 4 | 1 | 5 | |
| 53-58 | Be—it Agency | 2 | 2 | 4 |
| EssenceMediacom | 4 | 0 | 4 | |
| Fedoriv Agency | 0 | 4 | 4 | |
| Gres Todorchuk | 4 | 0 | 4 | |
| oversize | 4 | 0 | 4 | |
| Sportlab | 4 | 0 | 4 | |
| 59-62 | Idealers | 0 | 3 | 3 |
| Reiseplan | 0 | 3 | 3 | |
| UMG | 0 | 3 | 3 | |
| VikaVita | 0 | 3 | 3 | |
| 63-82 | Family Production | 0 | 2 | 2 |
| Gutsulyak.Studio | 0 | 2 | 2 | |
| Havas Digital Kyiv | 2 | 0 | 2 | |
| Heroes Formats | 0 | 2 | 2 | |
| Inweb | 2 | 0 | 2 | |
| Isobar Ukraine | 0 | 2 | 2 | |
| Maincast | 0 | 2 | 2 | |
| MediaHead Agency | 0 | 2 | 2 | |
| MEX a member of HAVAS | 2 | 0 | 2 | |
| MI Health Agency | 2 | 0 | 2 | |
| Mindshare | 0 | 2 | 2 | |
| Mullenlowe Adventa | 2 | 0 | 2 | |
| NCG Nostra Media | 2 | 0 | 2 | |
| PR-agency Radnyk | 2 | 0 | 2 | |
| SHOTS | 2 | 0 | 2 | |
| Skorozinsky Production | 0 | 2 | 2 | |
| UM Ukraine | 2 | 0 | 2 | |
| WARTO | 2 | 0 | 2 | |
| Webpromo | 2 | 0 | 2 | |
| Yaroslav Shkriblyak studio | 0 | 2 | 2 | |
| 83-94 | Chemistry Marketing | 0 | 1 | 1 |
| Eter Agency | 0 | 1 | 1 | |
| H2D | 0 | 1 | 1 | |
| Havas Media Ukraine | 0 | 1 | 1 | |
| Honchar Creative Team | 0 | 1 | 1 | |
| MADLAB | 0 | 1 | 1 | |
| Social Communications Company “Pi-Ar-Dim” | 0 | 1 | 1 | |
| Sprava Ukraine | 0 | 1 | 1 | |
| SUPERWISE bureau | 0 | 1 | 1 | |
| TRUCKSFORMERS | 0 | 1 | 1 | |
| Underdog Agency | 0 | 1 | 1 | |
| UTC FILM | 0 | 1 | 1 |
EFFECTIVENESS RANKING OF MARKETERS IN UKRAINE ACCORDING TO THE RESULTS OF EFFIE AWARDS UKRAINE 2024
Rank |
Marketer name |
Points |
| 1 | Група NOVA | 146 |
| 2 | Повернись живим | 120 |
| 3 | UNICEF Ukraine | 106 |
| 4-5 | Kernel | 72 |
| Міністерство закордонних справ | 72 | |
| 6-7 | Міністерство освіти і науки України | 60 |
| ГО "Український свідок" | 60 | |
| 8 | ДТЕК | 56 |
| 9 | Галичина | 44 |
| 10-11 | 12 бригада спеціального призначення «Азов» НГУ | 42 |
| Work.ua | 42 | |
| 12-13 | BOLT | 32 |
| ДСНС України | 32 | |
| 14 | MasterZoo | 30 |
| 15 | VISA | 28 |
| 16 | Nestlé Ukraine | 26 |
| 17-19 | Асоціація родин захисників «Азовсталі» | 24 |
| Etnodim | 24 | |
| EVO (Prom) | 24 | |
| 20 | Концерн Галнафтогаз (ОККО) | 18 |
| 21 | OLX | 16 |
| 22-26 | Honey | 14 |
| Sandoz Ukraine | 14 | |
| USAID | 14 | |
| Міністерство Цифрової Трансформації України | 14 | |
| Молокія | 14 | |
| 26-30 | ABInBev Efes Ukraine | 12 |
| L'Oreal Ukraine | 12 | |
| UKLON | 12 | |
| ПриватБанк | 12 | |
| 31-34 | COMFY | 10 |
| Mastercard Ukraine | 10 | |
| Українська академія лідерства | 10 | |
| Український національний павільйон на 60й Венеційській бієнале | 10 | |
| 35-39 | EdEra | 8 |
| lifecell | 8 | |
| Opella Healthcare Ukraine | 8 | |
| ГО «Безбар’єрність» | 8 | |
| Офіс Віцепрем’єрки з питань європейської та євроатлантичної інтеграції | 8 | |
| 40-46 | IDS Ukraine (Моршинська) | 6 |
| KFC Ukraine | 6 | |
| Philips Ukraine | 6 | |
| Ravita | 6 | |
| Vodafone Ukraine | 6 | |
| ГО «Бігова Україна» (RUN UKRAINE) | 6 | |
| ПЕРШИЙ УКРАЇНСЬКИЙ МІЖНАРОДНИЙ БАНК (ПУМБ) | 6 | |
| 47-51 | Bayer | 4 |
| International Centre for Ukrainian Victory | 4 | |
| Київстар | 4 | |
| Кредобанк | 4 | |
| Хорольський завод дитячих продуктів харчування (Малютка) | 4 | |
| 52-69 | Ascania Beverages | 2 |
| Brand Ukraine | 2 | |
| Bunge Ukraine | 2 | |
| Club 4 Paws | 2 | |
| Esper Bionics | 2 | |
| EVA BEAUTY на EVA.UA | 2 | |
| Jäger Music Awards (Баядера) | 2 | |
| Metro Ukraine | 2 | |
| Sabrise | 2 | |
| Starlight Media (СТБ) | 2 | |
| SUPERHUMANS | 2 | |
| Suziriia Distribution | 2 | |
| Академія Дронів "Дронаріум" | 2 | |
| Благодійний фонд “Пацієнти України” | 2 | |
| БО “100 % ЖИТТЯ” | 2 | |
| Медична лабораторія Ескулаб | 2 | |
| ТЕЛЕСВІТ (Воля) | 2 | |
| Українська Асоціація Медичного Канабісу | 2 |
EFFECTIVENESS RANKING OF BRANDS IN UKRAINE ACCORDING TO THE RESULTS OF EFFIE AWARDS UKRAINE 2024
Rank |
Brand name |
Points |
| 1 | Нова пошта | 146 |
| 2 | Повернись живим | 120 |
| 3 | UNICEF Ukraine | 106 |
| 4 | Kernel | 72 |
| 5 | АЗОВ | 66 |
| 6 | ГО "Український свідок" | 60 |
| 7 | ДТЕК | 56 |
| 8 | Галичина | 44 |
| 9 | Work.ua | 42 |
| 10 | BOLT | 32 |
| 11 | MasterZoo | 30 |
| 12 | VISA | 28 |
| 13 | Etnodim | 24 |
| 14-16 | Prom | 24 |
| Purina | 24 | |
| ПРОФТЕХ | 24 | |
| 17 | ОККО | 18 |
| 18 | OLX | 16 |
| 19-22 | Honey | 14 |
| Linex | 14 | |
| USAID | 14 | |
| Молокія | 14 | |
| 23-28 | Maybelline New York | 12 |
| MIKE’S HARD DRINK | 12 | |
| UKLON | 12 | |
| ДІЯ.ОСВІТА | 12 | |
| ПриватБанк | 12 | |
| УніверCheck | 12 | |
| 29-31 | COMFY | 10 |
| Mastercard | 10 | |
| Українська академія лідерства | 10 | |
| 32-35 | EdEra | 8 |
| lifecell | 8 | |
| Аллегра | 8 | |
| Програма ментального здоров’я «Ти як?» | 8 | |
| 36-42 | KFC Ukraine | 6 |
| Philips Ukraine | 6 | |
| Ravita | 6 | |
| RUN UKRAINE (ГО «Бігова Україна» ) | 6 | |
| Vodafone Ukraine | 6 | |
| Моршинська | 6 | |
| Проєкт «Ми однієї крові» (ПУМБ) | 6 | |
| 43-47 | International Centre for Ukrainian Victory | 4 |
| Бепантен® Плюс | 4 | |
| Київстар | 4 | |
| Кредобанк | 4 | |
| Малютка | 4 | |
| 48-67 | Brand Ukraine | 2 |
| Brit | 2 | |
| Club 4 Paws | 2 | |
| Esper Bionics | 2 | |
| EVA BEAUTY | 2 | |
| IREX | 2 | |
| Jäger Music Awards | 2 | |
| Metro Ukraine | 2 | |
| SUPERHUMANS | 2 | |
| Академія Дронів "Дронаріум" | 2 | |
| Благодійний фонд “Пацієнти України” | 2 | |
| БО “100 % ЖИТТЯ” | 2 | |
| Воля | 2 | |
| ДІЯ | 2 | |
| Квас Ярило | 2 | |
| Медична лабораторія Ескулаб | 2 | |
| Олейна | 2 | |
| серіал Перевізниця (СТБ) | 2 | |
| Торчин | 2 | |
| Українська Асоціація Медичного Канабісу | 2 |