Effie Awards Ukraine results will be a base for the effectiveness rankings of communications and media agencies, communications holding companies, and as well names of the most effective marketers and brands of Ukraine.

Also, results of Effie Awards Ukraine program are included in the Effie Index, ranking of the most effective companies and brands globally. 

Effie Index is the most comprehensive global ranking of marketing effectiveness. The Effie Index identifies and ranks the marketing communications industry's most effective agencies, marketers and brands by analyzing finalist and winner data from 45+ worldwide Effie Award competitions.

The type of effectiveness rankings

Effectiveness rankings of communications agencies of Ukraine

1. National effectiveness ranking of communication agencies

The effectiveness rating is presented by All-Ukrainian Advertising Coalition at the end of the year that is based on results of annual Effie Awards Ukraine. It is fully responded to the international requirements of The Effie Index.

All winner and finalist data will be used for counting of effectiveness rankings of communications agencies of Ukraine, and it will be provided to Effie Worldwide for counting of global effectiveness ranking – The Effie Index.

Points of EFFIE AWARDS UKRAINE for the primary agencies are distributed as follows:

Shortlist – 2
Bronze – 4
Silver – 6
Gold – 8
Grand Prix – 12

Besides primary agencies, other agencies (that involved in the project realization and are included in credits) are contributing agencies. Contributing agencies receive half as many points as primary agencies. In the credits, it is eligible to include max 4 contributing agencies.

Points of EFFIE AWARDS UKRAINE for the contributing agencies are distributed as follows:

Shortlist – 1
Bronze – 2
Silver – 3
Gold – 4
Grand Prix – 6

The EFFECTIVENESS RANKINGS OF COMMUNICATIONS HOLDING COMPANIES is included results of all agencies that are in the holding company.

Also results of Effie Awards Ukraine is the base for rankings of marketers and brands – THE MOST EFFECTIVE MARKETER and THE MOST EFFECTIVE BRAND.

2. The effectiveness ranking of communication agencies from worldwide Effie Award competitions

This ranking is based on results of participation of Ukrainian agencies in Effie Award competitions around the world: Effie Global, Effie Europe, etc.

All awards will be count according to unique system of score without multiplication on coefficients. The international programs of Effie Worldwide do not have coefficients.  

This ranking exists in parallel and regardless of the national effectiveness ranking. The results of the international ranking are not added to the national ranking.

The effectiveness ranking of media agencies of Ukraine

The effectiveness ranking of media agencies of Ukraine is conducted according to the same principles and in parallel with the effectiveness ranking of communication agencies by the results of the annual Effie Awards Ukraine.