Agency Name: Gres Todorchuk
Client Company Name: UNITED24, Metinvest
Contributing companies:
SOVA jewelry house
Nova Post
Rozetka
Mykhailo Fedorov Deputy Prime Minister for Innovation, Education, Science and Technology UNITED24
Yaroslava Gres Main Coordinator UNITED24
Julia Solovey Head of Partnerships department UNITED24
Valeria Dorosh Head of Communications Department UNITED24
Yuriy Ryzhenkov General Director Metinvest
Natalya Yemchenko Chief Reputation Officer Metinvest
Lyudmila Sova General director SOVA jewelry house
Vyacheslav Klymov Co-founder Nova Post
Iryna Chechotkina Co-founder Rozetka
Vladyslav Chechotkin Co-founder Rozetka
To empower Ukrainians and unite people around the world for the support of Ukraine, a fundraising platform UNITED24 decided to create a symbol of Ukrainian perseverance. The last bastion of the defense of Mariupol - Azovstal, is a world-known symbol of perseverance. Using the last block of the Azovstal steel, we made unique bracelets. 100,000 bracelets were sold-out in 44 countries. Global public figures sharing and representing the bracelet including The Pope. Story earned 1.2B impressions and $114M earned media worldwide. But most importantly, UAH 300M were raised to help Ukraine.
On the anniversary of Russia's full-scale invasion of Ukraine, the UNITED24 fundraising platform and Artemsil released a limited charity batch of salt from the Soledar mines, which disappeared from store shelves in the summer. The defenders of Soledar have become the embodiment of extraordinary strength, so we have changed the legendary packaging and turned “Salt” into “Soledarity. Rock-Solid Strength”. The limited batch consisted of 100,000 packs and was sold within a month of the project launch. Thanks to the project, more than UAH 58,500,000 was transferred to to purchase 2,200 FPV drones for the DIU.
Agency Name: Gres Todorchuk
Client Company Name: UNITED24 / Silpo, Rozetka, Artemsil
Mykhailo Fedorov Deputy Prime Minister for Innovation, Education, Science and Technology UNITED24
Yaroslava Gres Main Coordinator UNITED24
Julia Solovey Head of Partnerships department UNITED24
Valeria Dorosh Head of Communications Department UNITED24
Iryna Chechotkina Co-founder Rozetka
Vladyslav Chechotkin Co-founder Rozetka
Volodymyr Kostelman Founder Silpo
Kateryna Ohuriaieva Marketing Director Silpo
Viktor Yurin Director Artemsil
Volodymyr Nyzyienko Head of the Communications Department Artemsil
Christmas 2022 was completely different for Ukrainian children. Those who grew up in conflict-affected areas experienced multiple displacements, interruptions in education, stress and trauma. Children suffer the most in this war: families are separated, missile strikes hit civilian infrastructure and cities, often power cuts. In addition, they faced ongoing health risks and economic hardships as a result of the conflict.
In order to help children feel at least partially the atmosphere of support again, we decided to create an unusual project at Christmas, which, through positive associations, contributed to the collection of donations to help such children.
We chose Carol of the Bells — a Ukrainian song that has been giving Christmas cheer for more than 100 years and is known all over the world as a symbol of Christmas. Mykola Leontovich's arrangement in 1914 turned the folk song into the now iconic Carol of the Bells, enjoyed by millions of people around the world.
With this, we turned the famous carol into a donation platform using Shazam to help Ukrainian children affected by the war. Carol of the Bells was turned into Carol for Charity. We turned a famous carol into a donation platform by changing the lyrics of the song. Every time people heard a carol, they could shazam it and immediately, in just a couple of clicks, donate for Ukrainian children.
Agency Name: Saatchi & Saatchi Ukraine
Client Company Name: MFA, Olena Zelenska Foundation, Brand Ukraine
Contributing companies:
Starcom Ukraine
Spark Foundry Ukraine
Viktoriya Lialina-Boyko, Deputy Director of the Department of Public Diplomacy and Communications of the Ministry of Foreign Affairs of Ukraine
Sofiya Dzhurynska, Head of PR and partnerships, Brand Ukraine
Kosta Schneider. Chief Creative Director, Saatchi & Saatchi and Publicis One Ukraine and Chech Republic
Sergiy Biloshytskyy, CD, Saatchi & Saatchi Ukraine
Tetiana Slyvko, Managing Director Saatchi & Saatchi Ukraine
Olena Orlovska, Client Service Director Saatchi & Saatchi Ukraine
Dmytro Grushevskiy- New Business Director Publicis Group Ukraine
Yuliya Meduna- corporate communications manager Publicis Group Ukraine
In December 2022, when Ukrainian cities were plunged into darkness by Russian shelling, the fundraising platform UNITED24 announced a fundraiser for generators for hospitals. To draw the world's attention to the blackouts in Ukraine when the world is lit up with Christmas lights, we asked 120 world-famous locations to turn off their lights on the darkest night of the year. #LightUpUkraine raised $3,980,558.95 to purchase 659 generators. 900 more generators were sent to Ukraine from the EU as a result of the campaign. In total, the campaign covered 1.9 billion contacts with $0 investment in media.
Agency Name: Gres Todorchuk
Client Company Name: UNITED24, Ministry of Foreign Affairs of Ukraine
Mykhailo Fedorov Deputy Prime Minister for Innovation, Education, Science and Technology UNITED24
Yaroslava Gres Main Coordinator UNITED24
Julia Solovey Head of Partnerships department UNITED24
Valeria Dorosh Head of Communications Department UNITED24
Felix Litvin Content Manager UNITED24
Natalia Stanko Content Manager UNITED24
Renata Kazanska Communication Manager UNITED24
Dmytro Kuleba Minister for Foreign Affairs Ministry of Foreign Affairs of Ukraine
The growth of Club 4 Paws' market share was hampered by low social impact indicators. The social role is very important for the pet industry, as it directly influences the purchase decision. ʼ
During the campaign, Club 4 Paws gained 2 positions at once and was recognized by Ukrainians as the No. 1 socially active brand in the premium pet food category. This accelerated market share growth from 1% per year to 3% in money and 2% in weight. The outpacing growth of the market share in money terms also shows that the brand is growing not due to margin loss, but by increasing its premium value.
Agency Name: Postmen
Client Company Name: Club 4 Paws
Yaroslav Vedmid, CEO, Postmen
Maria Pustovit, Account manager, Postmen
Valeriia Khvyl, Account manager, Postmen
Anna Seniuk, creative Director, Postmen
Daria Tarasevych, Copywriter, Postmen
Iryna Pavlova, Art director, Postmen
Olga Mykhalets, Creative producer, Postmen
Vladyslav Kalenskyy, Motion designer, Postmen
Yurii Kovaliuk, Senior Brand Manager, Club 4 Paws
Halyna Tsehelyk, Brand manager, Club 4 Paws
At all major events, including Olympic Games, Eurovision, Ukraine has already been represented. But the Burning Man, where legend status assumed a new meaning, was a significant event where Ukraine remained little known.
NGO Klych created impressive eight-meter steel sculpture called PHOENIX, that symbolizes both a bird and Ukrainian Trident, to represent Ukraine at this year's festival of independent art.
We hoped to reach 10 million people, but the impact far surpassed our hopes. Our "PHOENIX" successfully reached over 66million people in at least 10 countries. And with the assistance of the press and influencers, we 10685+ project mentions.
Client Company Name: NGO "Klych"
Vitalii Deineha, Founder, NGO “Klych”
Mariia Moroz, Director, NGO “Klych”
Artur Malinovskyi, Head of PR, NGO “Klych”
Alla Lopatkina, Project manager, NGO “Klych”
To empower Ukrainians and unite people around the world for the support of Ukraine, a fundraising platform UNITED24 decided to create a symbol of Ukrainian perseverance. The last bastion of the defense of Mariupol - Azovstal, is a world-known symbol of perseverance. Using the last block of the Azovstal steel, we made unique bracelets. 100,000 bracelets were sold-out in 44 countries. Global public figures sharing and representing the bracelet including The Pope. Story earned 1.2B impressions and $114M earned media worldwide. But most importantly, UAH 300M were raised to help Ukraine
Agency Name: Gres Todorchuk
Client Company Name: UNITED24, Metinvest
Contributing companies:
SOVA jewelry house
Nova Post
Rozetka
Mykhailo Fedorov Deputy Prime Minister for Innovation, Education, Science and Technology UNITED24
Yaroslava Gres Main Coordinator UNITED24
Julia Solovey Head of Partnerships department UNITED24
Valeria Dorosh Head of Communications Department UNITED24
Yuriy Ryzhenkov General Director Metinvest
Natalya Yemchenko Chief Reputation Officer Metinvest
Lyudmila Sova General director SOVA jewelry house
Vyacheslav Klymov Co-founder Nova Post
Iryna Chechotkina Co-founder Rozetka
Vladyslav Chechotkin Co-founder Rozetka
“Impossible people made impossible efforts to achieve impossible results”— this is how history books will describe the work of the Ukrainian public sector during the war. Continuing to deliver medicines under fire to the occupied cities is the heroic work of Ukrainian activists, far away and invisible to international donors. To get resources for new emergency needs, CO 100% LIFE showed this invisible work to international organizations. Under challenges, a documentary was filmed and presented on the world’s largest conference AIDS 2022. “Impossible” movie paved the way for effective communication with world leaders and helped to raise millions of dollars in aid of Ukraine quickly.
Agency Name: MI Health
Client Company Name: Charitable Organization "100% LIFE"
Contributing companies:
Max Matveev, Producer, The Studio
Denys Zakharov, Film Director, The Studio
Svitlana Stepanenko, Managing Рartner, BetterSvit
Maksym Rovinskyy, Communications Director, СО "100% LIFE"
Yulia Chechiotkina, Senior Officer, СО "100% LIFE"
Olena Samoylenko, СЕО, MI Health
Iryna Miroshnychenko, New Business Director, MI Health
Vitalii Kapustian, Creative Director, MI Health
Kristina Vurgaft , Client Service Director, MI Health
Yana Budiakova, Head of Healthcare Digital, MI Health
Katia Lukicheva, Adviser
Since the beginning of the Russian invasion, Ukraine has been the focus of the world’s attention with dozens of organizations providing support. Many projects are dedicated to landmine danger: Ukraine is currently the most landmine-contaminated country in the world – about 180,000 square kilometers are mined. If Ukraine’s mined territories were a separate country, it would rank 91st out of 252 countries in terms of its area.
We found that no one was doing a mass-scale project in this field. We managed to create popular product, as a result of which one in five Ukrainians learned the basic landmine safety rules.
Client Company Name: East Europe Foundation, State Emergency Service of Ukraine (SES of Ukraine)
Viktoriia Gladchenko, communication manager, East Europe Foundation
Oksana Truhachova, Head of Mass Media and Public Relations Section, State Emergency Service of Ukraine
Veronika Chechotkina, programme manager, East Europe Foundation
Oleksandr Khorunzhyy, Press Officer, State Emergency Service of Ukraine
Sviatolav Rumezhak, director, TNMK
Fahot (Oleg Mykhailyuta), author and sound producer, TNMK
The Puppet show "Sparkles of Superpowers" embodies UNICEF's unique superpower of creating learning environments for children anywhere and under any circumstances. Using its expertise and inspiration, UNICEF found a solution that combined everything needed in the difficult times of war and blackouts - attractiveness, simplicity, mobility, and accessibility. The Sparkles of Superpowers were born in less than three months from the idea's conception. They have become real superheroes for Ukrainian children, helping to discharge their energy and igniting sparks of skills even in the darkest times.
In the first four months alone, more than 485,000 preschoolers (more than half of children aged 3-6 living in Ukraine and abroad) met the Sparkles.
Agency Name: McCann Kyiv
Client Company Name: UNICEF
Contributing companies:
Universal McCann
The network of kindergartens "Ptashenya. Children's Space"
G.E.M.
Anastasiia Zolotukhina-Shkurko, Specialist in social and behavioral changes, United Nations Children's Fund UNICEF
Yuliia Shliyan, Project manager, United Nations Children's Fund UNICEF
Solomiya Boykovych, Expert in preschool development, United Nations Children's Fund UNICEF
Svitlana Royz, Consultant in psychology, United Nations Children's Fund UNICEF
Olga Rozhankivska, Client Service Director, McCann Kyiv
Yulia Andrushko, Account Manager, McCann Kyiv
Victoria Nikonenko, Senior Art Director, McCann Kyiv
Danylo Halyko, Copywriter, McCann Kyiv
Kateryna Horyslavets, Copywriter, McCann Kyiv
Oleksandr Netrebchuk, Creative Director, McCann Kyiv
Skott Smeat – is a young, ambitious brand that wanted to get a bigger share in the falling beef market.
To make a market breakthrough, we have investigated the consumer and find out his key needs – easy cooking beef!
Skott Smeat have transformed the business and focused on easy-to-cook products.
The war circumstances (lack of time and blackouts) caused even more to the needs of easy cooking.
And consumer responded immediately – brand sales volume in tons increased 3 times, and share of brand in "modern trade" channel increased 1,5 times.
Which Skott Smeat is yours – for burger or non-burger?
Agency Name: UM Ukraine
Client Company Name: MHP
Natalia Korshun Head of the Meat Category Brand Development Center PJSC MHP
Oleh Shmuliaev Deputy Chairman of the Board for Marketing MHP PrJSC
Mariana Rudnyk Brand Marketing Manager MHP PrJSC
Vladislav Kytaihorodskyi Head of the creative department MHP PrJSC
Anastasia Livynets Head of Content Creation and Distribution Center MHP PrJSC
Oleh Tomin Director Bart'n'Fink LLC
Oleksii Pohoretskyi Head of the design management department MHP PrJSC
Maksym Len External Communications Manager MHP PrJSC
Hlib Nishcheta Senior Graphics and Design Specialist MHP PrJSC
Kyrylo Svietashov Creative project manager MHP PrJSC
Bashchynskyi was one of the most favorite brands of Ukrainians. But at the beginning of the war, we lost everything: our own modern factory, a unique product, a place on the food shelf...and consumers. Our
place was captured by competitors who actively used aggressive promotion. Sales fell down to historic minimum. The question arose of the existence of the brand in general.
But we did not give up, gathered our thoughts and acted when the war turned our lives upside down.
A month later, the outsourced production of sausages was launched from scratch! Two months later, we restored the "key" assortment.
After four months we found an alternative to the casing and adapted the recipe in order to relaunch and get back on the shelves
our flagship product - Fileini.
Thanks to our titanic efforts, we returned to the first place in the purchase rating in the macro category of sausages, and also became the leaders in the Modern Trade channel and gained a 15% share of market. Our story is a story of determination, revival and success! Being on the verge of disappearing of the brand, we, like a phoenix bird, were reborn, returned to the shelves and brought back consumers!
Agency Name: UM Ukraine
Client Company Name: MHP
Natalia Korshun Head of the Meat Category Brand Development Center PJSC MHP
Olga Penkovska Head of MKV brand development group MHP
Anastasia Sumarokova Brand Manager MHP
Alina Kotina Junior Brand Manager MHP
Anastasia Livynets Head of Content Creation and Distribution Center MHP PrJSC
Vladyslav Kitaygorodskyi Head of the content creation center MHP
Anastasiia Biliakova-Belska Brand-PR manager PJSC MHP
Maksym Len External communications manager PJSC MHP
We are Promodo. We hail from Kharkiv. This is our city of strength.
We have done a lot to be part of this story during the extremely difficult 2022-2023. The historic Derzhprom building on Freedom Square in Kharkiv, one of the first skyscrapers in Europe which was constructed of monolithic reinforced concrete, became the symbol of our indomitable spirit. The Nazis and Russians tried to destroy it, but it stood its ground. Because Kharkiv is made of reinforced concrete!
Magnets crafted from reinforced concrete, dedicated to Kharkiv, have become the talisman, we presented to our partners. Our indomitability was confirmed by the results: a record-breaking income growth for the entire history of the agency. +50% compared to 2021. Our cherished team has already surpassed 400 specialists (+100 people in a year!).
Agency Name: Promodo
Client Company Name: Promodo
Contributing companies:
bude architects
Oleksandr Kolb, CEO Promodo
Valeriya Lavska, CMO Promodo
Anton Polishchuk, COO Promodo
Yuliya Shatalyuk, senior architect designer
Denis Shatalyuk, senior architect designer
This campaign is an example of successful marketing, thanks to the right creative and media solutions. A small player in the e-commerce market has become visible, even in the difficult market conditions in the country.
Thanks to the campaign, the goals were achieved and even exceeded. First of all:
- MAUDAU attracted the necessary attention, built a more sustainable brand awareness, and generated more revenue in monetary terms.
One of the main achievements is that despite the similar assortment to competitors, no one will confuse MAUDAU's advertising with another marketplace, thanks to the unique brand language that is clearly recognizable to consumers.
Let's finish the case with a joke:
MAUDAU is when we "played with copyright" and won :)
Agency Name: IAMIDEA
Client Company Name: MAUDAU
Igor Finashkin Creative Director
Yulia Marfich Account manager
Lera Gavrilyuk Copywriter
Vika Krivinets Art Director
Daria Shablienko Designer
Ruslan Stashevskyi Brand Manager
Yurii Shmyg Head of the brand communications team
Olga Rumyantseva CMO
Ivan Barannikov Head of Post Production & Digital
COMFY research has shown that since the start of the full-scale invasion, Ukrainians have changed their shopping habits. The decisive factor in buying is not the price, but the benefit. People want to get the best for the best price.
So COMFY has introduced a new group of products called KRASHCH (or kind of THE SUPER BEST in English), which combines the perfect balance of quality, price, features, and customer demand.
Thanks to vivid branding, creative ads, digital promotion, and design of sales areas the level of awareness of the KRASHCH reached 35% within two months of the campaign launch.
Agency Name: banda agency
Client Company Name: COMFY
Contributing companies:
Promodo
Mariia Nazarenko, Head of Marketing & E-Commerce, COMFY
Iryna Tonkikh, Head of Marketing Communications, COMFY
Oleksii Divisenko, Creative director, banda agency
Maksym Boritko, Creative director, banda agency
Sergiy Vorvykhvost, Copywriter, banda agency
Sofiia Chokan, art director, banda agency
Anastasiia Polikarchuk, producer, Banda agency
Anastasiia Ilchenko, Senior PPC Specialist, Promodo
Sergiy Lomanenko, Team Lead PPC, Promodo
Nataliia Korotchenko, Customer Success Manager, Promodo
Train to victory – is a promise that Ukrainian Railways will take everyone home one day. These are 7 train cars painted by 7 best Ukrainian artists, each symbolizing one of 7 Ukrainian regions under occupation and faith that Ukraine will liberate every its region. Train to victory got $187M global earned media, 1.4B impressions, was covered by the TOP global media and got 2500+ news outlets with 0$ media investments. It became the first train that came to Kherson after 9 months of its occupation and brought people home.
Agency Name: Gres Todorchuk
Client Company Name: Ukrainian Railways
Contributing companies:
Port.
Skorozinsky production
Oleksandr Kamyshin Ex-CEO Ukrainian Railways
Oleksandr Pertsovsky Member of the Board and Head of Passenger Company Ukrainian Railways
Oleksandr Shevchenko Deputy Director of Passenger Company for Communications and Client Service Ukrainian Railways
Anastasia Zolotaryova Head of External and Internal Communications Department of Passenger Company Ukrainian Railways
Yaroslava Gres Partner Gres Todorchuk
Dariia Lubimova COO Gres Todorchuk
Olya Garkusha Creative Manager Gres Todorchuk
Oleksandra Kulinich Project Manager Gres Todorchuk
Oleksandr Taran Communication Manager Gres Todorchuk
Renata Kazanska Communication Manager Gres Todorchuk
For many years, Darnytsia was the No. 1 manufacturer in Ukraine in terms of the number of drugs sold. However, in monetary terms, the company was 4th in 2019, and second at the start of the campaign, a third behind the leader. For a long time, the company was held hostage by the distrust of Ukrainians and was able to reverse this trend by quickly sensing changes in Ukrainian moods with the start of a full-scale invasion.
The new positioning "Darnytsia is ours" became part of the updated branding and logo group, which did not require additional media budgets. During the implementation of the campaign, Darnytsia became #1 in the pharmaceutical market for the first time in terms of market share in monetary terms with an indicator of 5.7% and continues to grow.
Agency Name: Postmen
Client Company Name: The pharmaceutical company Darnytsia
Yaroslav Vedmid, CEO, Postmen
Vasyl Hubarets, Communication director, Darnytsia
Maria Kaitan, Communication manager, Darnytsia
Dariia Varenyk, Account manager, Postmen
Olga Mykhalets, Creative producer, Postmen
Iryna Pavlova, Art director, Postmen
Anna Seniuk, Creative director, Postmen
Inna Mokrytska, Digital Manager, Darnytsia
Hanna Savchuk, Account director, Postmen
Kateryna Peretiatko, Graphic designer, Postmen
All Ukrainians have a common goal - victory. Most of us support well-known foundations and large fundraisings. But there are also problems of certain people who conduct their own "little" fight for survival.
The Ministry of Social Policy of Ukraine announced the launch of the "eDopomoga" platform - to connect those who need help with those who can provide it. And so that the number of the former does not outweigh the number of the latter, Mastercard has become the perfect superpower for this connection.
We launched communication waves with different accents, incentives and activations to get people to join the platform and donate.
eDopomoga has become visible to the general public, and its effectiveness has increased tenfold. And the most important thing is that many people were not left alone with their troubles, feeling real support.
Agency Name: McCann Kyiv
Client Company Name: Mastercard, eDopomoga
Contributing companies:
Carat Ukraine
Adsapience
Anna Shulika, Account Director, McCann Kyiv
Anastasiia Belenko, Junior Account Manager, McCann Kyiv
Olena Gnucheva, Creative Director, McCann Kyiv
Daniel Halyko, Copywriter, McCann Kyiv
Igor Kuzibekov, Senior Art Director, McCann Kyiv
Natalia Baidala, Director Integrated Marketing & Communications Ukraine & Moldova, Mastercard Ukraine
Yana Romaniuk, Senior Specialist, Marketing, Mastercard Ukraine
At the beginning of 2023, FUIB faced with challenge of increasing its deposit portfolio during wartime. To do so, the bank had to convince Ukrainians to deposit money during this time.
A new deposit strategy was built upon key drivers that influence the choice of bank for deposits – reliability and high interest rate.
The strategy targeted two segments of clients – “experienced users” and “novices” and realized through deposits "Steel" and "Calm". Communication, based on the rational benefits of each deposit, combined with the emotional needs of Ukrainians during wartime, along with an effective digital media campaign, was successful.
FUIB melted the ice of distrust towards deposits and became choice #1 among banks for deposits.
Agency Name: MULLENLOWE ADVENTA
Client Company Name: FUIB
Contributing companies:
DIEVO
Svitlana Tsvelenieva, creative director, MullenLowe Adventa
Kateryna Melnyk, senior copywriter, MullenLowe Adventa
Tetiana Litvyn, Head of Art, MullenLowe Adventa
Alena Atiia, senior account manager, MullenLowe Adventa
Olena Shevchenko, account director, MullenLowe Adventa
Zhanna Sidorska, client services director, MullenLowe Adventa
Ksenia Sikorska, marketing director, FUIB
Natalia Demydenko, Head of marcom, FUIB
Iryna Kischenko, marketing communications manager, FUIB
Nastia Zytnyk, designer, MullenLowe Adventa
*Prewar eligibility period
The strategic decision to make a basic, low-margin product the flagship for the bank's communication and use it to build a profound transformation of the entire brand was a category first. The launch of the “Pravylna” card is a brilliant example of a product campaign that has achieved outstanding business and brand image results using a well-optimized mix of communication tools and marketing initiatives. The results were a +19.5% increase in the customer base above the plan, +224% profitability of the “Pravylna” card compared to the previous product, and a steady +12% increase in loyalty.
Agency Name: McCann Kyiv
Client Company Name: KredoBank
Contributing companies:
MediaHead Agency
Andriy Melnyk, Director of the Marketing Department, KredoBank
Khrystyna Lokteva, Head of the Bank's advertising and brand management, KredoBank
Olga Rozhankivska, Client Service Director, McCann Kyiv
Alyona Lesyuk, Account Director, McCann Kyiv
Anna Gogulya, Senior Account Manager, McCann Kyiv
Oleksandr Netrebchuk, Creative Director, McCann Kyiv
Evgeny Pavlovich, Senior Art Director, McCann Kyiv
Oleksiy Veduta, Senior Copywriter, McCann Kyiv
Mykhailo Chernyak, Strategic Director, McCann Kyiv
Denis Khramov, Senior Designer, McCann Kyiv
We were faced with the task of recovering the activity of business users on the OLX platform. To achieve this, an inspiring campaign and initiatives were created on the platform to support entrepreneurship, motivating entrepreneurs to continue working towards economic recovery. Thanks to a large-scale campaign, we were able to achieve significant results: we increased the number of search queries related to business on OLX by more than 4 times; we increased traffic to business.olx.ua by 35 times, surpassing even pre-war visitation figures; we increased the number of business listings by +25%, and active users by 16%.
Agency Name: Сarat Ukraine
Client Company Name: OLX
Contributing companies:
Shots Agency
Posterscope Ukraine
UMG
Oleksii Lomonosov, Marketing Director, OLX Ukraine
Alyona Gorkovenko, В2В Marketing manager, OLX Ukraine
Khrystyna Vavrysh, Brand manager, OLX Ukraine
Viktoria Portuhalska, Content manager, OLX Ukraine
Maryna Martynova, СОО, Shots Agency
Valeriia Lukianenko, Group Account Director, Carat Ukraine
Oleksandra Samoilenko, Strategic Director, Carat Ukraine
Marharyta Bondarieva, Account manager, Carat Ukraine
Katerina Sokyrko, Media Activations Lead, Carat Ukraine
Цей кейс є частиною великої кампанії "Будь сміливим як Україна". Метою кампанії було переконати світ і насамперед самих українців у тому, що у нас є сили і воля боротися за свободу. Кампанія вплинула на контекст, у якому Україна згадувалася у світових ЗМІ та промовах політиків. Уся ця кампанія складалася із серії партнерств із різними аудиторіями в різних каналах комунікації. У цьому кейсі ми шукали спосіб залучити контент-мейкерів у TikTok. Ми вирішили не витрачати ресурси на створення відео-маніфесту. Замість цього зробили аудіо-маніфест і віддали креаторам у TikTok. У результаті 2 тисячі креаторів зробили свої версії відео, які в сумі отримали понад 10 мільйонів переглядів.
Agency Name: Banda agency
Client Company Name: Ministry of Digital Transformation of Ukraine
Contributing companies:
Optimum Media OMD Ukraine
Carat Ukraine
Posterscope Ukraine
Pavel Vrzheshch, Creative Director, Banda
Maksim Boritko, Creative Director, Banda
Oleksii Miller, SM Operation Director, Banda
Anastasiia Panko, SM Project Manager, Banda
Khrystyna Luchyk, SM Project Manager, Banda
Oleksii Pryshchepa, SM Designer, Banda
Yurii Somov, SM Copywriter/Community manager, Banda
Viktoriia Safronova, SM Copywriter, Banda
Vladyslav Vakulin, SM Copywriter, Banda
Liliia Voitsekhivska, SM Copywriter, Banda
In wartime, when most cultural initiatives lose their meaning, having neither audience demand nor resources and risk becoming toxic, "Svit Skovorody" becomes the only major cultural project in Ukraine that not only survived the blackout, but also gathered a record audience and received the support and approval of society. The results were achieved with a budget three times smaller than similar pre-war projects in active cooperation with media partners.
Agency Name: Postmen
Client Company Name: Ministry of Culture and Information Policy of Ukraine
Yaroslav Vedmid, CEO, Postmen
Hanna Savchuk, Account Director, Postmen
Yevhenii Stasinevych, Curator, Postmen
Galyna Grygorenko, Deputy Minister of Culture and Information Policy of Ukraine, Ministry of Culture and Information Policy of Ukraine
Anna Seniuk, Creative director, Postmen
Nastia Ischenko, Production manager, Postmen
Iryna Pavlova, Art director, Postmen
Oksana Shcherbakova, Art director, Postmen
Olga Mykhalets, Creative producer/Director, Postmen
Maria Karatkevich, Creative copywriter, Postmen
The growth of the Club 4 Paws brand was hindered by low social impact indicators. The brand had been working on social activities for about 10 years, and they were scattered and ineffective.
Through the transformation of social activities and rebranding, we were able to build a connection between Club 4 Paws and the adoption market in Ukraine.
During the campaign, which was built on branded content for social media, Club 4 Paws gained 2 positions at once and was recognized by Ukrainians in August 2023 as the #1 socially active brand in the premium pet food category. This accelerated the growth of the brand's share in the premium pet food market from 1% per year to 3% in money and from 1% to 2% in weight. The outpacing growth of the share in money also shows that the brand is growing not at the expense of margin loss, but by increasing its premium.
Agency Name: Postmen
Client Company Name: Club 4 Paws
Yaroslav Vedmid, CEO, Postmen
Maria Pustovit, Account manager, Postmen
Valeria Khvyl, Account manager, Postmen
Anna Seniuk, Creative director, Postmen
Alisa Chikova, Social media manager, Postmen
Iryna Pavlova, Art director, Postmen
Olga Mykhalets, Creative producer, Postmen
Vladyslav Kalensky, Motion designer, Postmen
Yuri Kovaliuk, Senior Brand Manager, Club 4 Paws
Halyna Tsehelyk, Brand manager, Club 4 Paws
In a collaboration between Esper Bionics and BetterMe, the companies developed a rehabilitation fitness course for people with arm amputations to support Ukrainians who lost their limbs due to war on the way to adaptation and rehabilitation.
The collaboration aims to help Ukrainian amputees to access physical rehabilitation free of charge, which will improve the general physical condition of amputees and their muscle activity and help speed up the rehabilitation process.
Agency Name: A+F PR Agency
Client Company Name: Esper Bionics
Contributing companies:
BetterMe
Rita Flomboym, co-founder & PR director, A+F PR Agency
Anna Believantseva, co-founder & COO Esper Bionics
Should we laugh now, or can we allow ourselves little joys? These are questions that both brands and ordinary people ask themselves. Comedians also ponder these questions, as their audience has multiplied during times of war. Humor has never been in such demand. Our answer is - you can laugh, you can relax, you can find pleasure. The only thing you can't do is stop supporting our army.
A charity livestream with 110,000 views on YouTube raised 5 million UAH in 5 hours for the "Come Back Alive" foundation. Thanks to media coverage of 6 million, the collected amount was doubled in two weeks.
Client Company Name: N-iX, Charity Fund “Come Back Alive”
Severenchuk Vasyl, Associate Director, Head of HR Marketing Unit, N-iX
Daryna Tsizh, Talent Marketing Manager, N-iX
Havrylyshyn Mariya, Head of Talent Engagement, N-iX
Anna Khomyn, Talent Marketing Manager, N-iX
Yuriy Zavaliy, Head of External Communications, N-iX
Every year, about 1.1 million people suffer from violence. 90% of those who seek help for domestic violence are women. Only a third seek assistance.
Our project has provided women with an essential tool to ensure their safety at all times. A mobile application with a discreet police call button that can be activated in 2 clicks. Despite time limitations (2 months) and communication methods (communicating in a way that only women would discover the application, without using the name or direct references to the application), we reached 8 million women and achieved 25,000 downloads. To accomplish this, we partnered with 25 Ukrainian businesses, engaged 25 thought leaders, and created 10 media features.
Agency Name: KYIFORNIA
Client Company Name: UNFPA
CEO: Kurova Yuliia
Creative director: Yuriy Kurov
Project manager: Olha Sachenko
Project manager: Katya Logvinova
Head of PR: Olga Syrotiuk
PR manager: Bohdana Sadzhenytsa and Maryna Schepienko
Animator: Daria Zgurovets
Designer: Kateryna Kochubei
Copywriters: Uliana Koinichenko and Anzhela Osypova
Should we laugh now, or can we allow ourselves little joys? These are questions that both brands and ordinary people ask themselves. Comedians also ponder these questions, as their audience has multiplied during times of war. Humor has never been in such demand. Our answer is - you can laugh, you can relax, you can find pleasure. The only thing you can't do is stop supporting our army.
A charity livestream with 110,000 views on YouTube raised 5 million UAH in 5 hours for the "Come Back Alive" foundation. Thanks to media coverage of 6 million, the collected amount was doubled in two weeks.
Client Company Name: N-iX, Charity Fund “Come Back Alive”
Severenchuk Vasyl, Associate Director, Head of HR Marketing Unit, N-iX
Daryna Tsizh, Talent Marketing Manager, N-iX
Havrylyshyn Mariya, Head of Talent Engagement, N-iX
Anna Khomyn, Talent Marketing Manager, N-iX
Yuriy Zavaliy, Head of External Communications, N-iX
Christmas 2022 was completely different for Ukrainian children. Those who grew up in conflict-affected areas experienced multiple displacements, interruptions in education, stress and trauma. Children suffer the most in this war: families are separated, missile strikes hit civilian infrastructure and cities, often power cuts. In addition, they faced ongoing health risks and economic hardships as a result of the conflict.
In order to help children feel at least partially the atmosphere of support again, we decided to create an unusual project at Christmas, which, through positive associations, contributed to the collection of donations to help such children.
We chose Carol of the Bells — a Ukrainian song that has been giving Christmas cheer for more than 100 years and is known all over the world as a symbol of Christmas. Mykola Leontovich's arrangement in 1914 turned the folk song into the now iconic Carol of the Bells, enjoyed by millions of people around the world.
With this, we turned the famous carol into a donation platform using Shazam to help Ukrainian children affected by the war. Carol of the Bells was turned into Carol for Charity. We turned a famous carol into a donation platform by changing the lyrics of the song. Every time people heard a carol, they could shazam it and immediately, in just a couple of clicks, donate for Ukrainian children.
Agency Name: Saatchi & Saatchi Ukraine
Client Company Name: MFA, Olena Zelenska Foundation, Brand Ukraine
Contributing companies:
Starcom Ukraine
Spark Foundry Ukraine
Viktoriya Lialina-Boyko, Deputy Director of the Department of Public Diplomacy and Communications of the Ministry of Foreign Affairs of Ukraine
Sofiya Dzhurynska, Head of PR and partnerships, Brand Ukraine
Kosta Schneider. Chief Creative Director, Saatchi & Saatchi and Publicis One Ukraine and Chech Republic
Sergiy Biloshytskyy, CD, Saatchi & Saatchi Ukraine
Tetiana Slyvko, Managing Director Saatchi & Saatchi Ukraine
Olena Orlovska, Client Service Director Saatchi & Saatchi Ukraine
<Dmytro Grushevskiy- New Business Director Publicis Group Ukraine
Yuliya Meduna- corporate communications manager Publicis Group Ukraine
For many years, Darnytsia was the No. 1 manufacturer in Ukraine in terms of the number of drugs sold. However, in monetary terms, the company was 4th in 2019, and second at the start of the campaign, a third behind the leader. For a long time, the company was held hostage by the distrust of Ukrainians and was able to reverse this trend by quickly sensing changes in Ukrainian moods with the start of a full-scale invasion.
The new positioning "Darnytsia is ours" became part of the updated branding and logo group, which did not require additional media budgets. During the implementation of the campaign, Darnytsia became #1 in the pharmaceutical market for the first time in terms of market share in monetary terms with an indicator of 5.7% and continues to grow.
Agency Name: Postmen
Client Company Name: Pharmaceutical company Darnytsia
Yaroslav Vedmid, CEO, Postmen
Vasyl Hubarets, Communication director, Darnytsia
Maria Kaitan, Communication manager, Darnytsia
Dariia Varenyk, Account manager, Postmen
Olga Mykhalets, Creative producer, Postmen
Iryna Pavlova, Art director, Postmen
Anna Seniuk, Creative director, Postmen
Inna Mokrytska, Digital Manager, Darnytsia
Hanna Savchuk, Account director, Postmen
Kateryna Peretiatko, Graphic designer, Postmen
*Prewar eligibility period
After an unsuccessful advertising campaign, the robota.ua service immediately needed rebranding and a change in positioning.
Having identified the target and its pain points, we improved our positioning, which now took into account the interests of both job seekers and employers.
Plus, the new positioning of "robota.ua works for you" helped to separate us from our direct competitor.
It was possible to regain the trust of employers and job seekers.
In December, our robota.ua service became the leader in category #1:
by the number of posted vacancies (105,496) and 4,000,000 posted resumes.
Agency Name: IAMIDEA
Client Company Name: robota.ua
Igor Finashkin Creative Director
Katya Shynkaruk Account manager
Dima Gorbenko Copywriter
Tonia Kondakova Art Director
Daria Shablienko Designer
Olia Diatlova Designer
Aram Simonyan Strategy director
Anna Chumachenko Strategist
Olha Sarancha Brand manager
Iaroslav Gumeniuk CMO
On the anniversary of Russia's full-scale invasion of Ukraine, the UNITED24 fundraising platform and Artemsil released a limited charity batch of salt from the Soledar mines, which disappeared from store shelves in the summer. The defenders of Soledar have become the embodiment of extraordinary strength, so we have changed the legendary packaging and turned “Salt” into “Soledarity. Rock-Solid Strength”. The limited batch consisted of 100,000 packs and was sold within a month of the project launch. Thanks to the project, more than UAH 58,500,000 was transferred to to purchase 2,200 FPV drones for the DIU.
Agency Name: Gres Todorchuk
Client Company Name: UNITED24 / Silpo, Rozetka, ARTEMSIL
Mykhailo Fedorov Deputy Prime Minister for Innovation, Education, Science and Technology UNITED24
Yaroslava Gres Main Coordinator UNITED24
Julia Solovey Head of Partnerships department UNITED24
Valeria Dorosh Head of Communications Department UNITED24
Iryna Chechotkina Co-founder Rozetka
Vladyslav Chechotkin Co-founder Rozetka
Volodymyr Kostelman Founder Silpo
Kateryna Ohuriaieva Marketing Director Silpo
Viktor Yurin Director Artemsil
Volodymyr Nyzyienko Head of the Communications Department Artemsil
Seven out of ten men in Ukraine suffer from severe distress.
In simple terms, this is when a man "can't take it anymore", when it's time to seek help. At the same time, 96% of men claim that they are "doing fine".
The Helpline for Men was created to help and support those who are always "fine". But how to motivate men to seek help? This was a challenge and our main achievement. By using humor on the one hand and a deep understanding of men's problems on the other, we were able to exceed the KPI for successful consultations by 35% and make the world a slightly better place.
Agency Name: Moko Digital
Client Company Name: UNFPA Ukraine
Nadiia Kovalevych - GBV Programme Analyst - UNFPA Ukraine
Valentyn Puhachov - Communications Associate - UNFPA Ukraine
Anastasiia Reutenko - Programme Assistant - UNFPA Ukraine
Artem Shewchuk - Strategist - Moko Digital
Olha Livik - Creative Director - Moko Digital
Tatyana Malshakova - Client services Director - Moko Digital
Yaroslav Cheshko - Media specialist - Moko Digital
Kateryna Matiashovska - Senior Project Manager - Moko Digital
Aleksandra Raskosova - Art Director - Moko Digital
Kateryna Kulbachko - Creative copywriter - Moko Digital
In the context of the war, there was an urgent need to develop an educational methodology for preschool children in a short time, which would combine, on the one hand, attractiveness and effectiveness and, on the other hand, ease of use and ease of distribution. The puppet show w "Sparkles of Superpowers" became such a solution.
Sparkles showed up to the world in less than three months from the conception of the idea and have become real superheroes for Ukrainian children, helping them discharge their energy and igniting sparks of skills even in the darkest of times.
In the first four months alone, more than 485 thousand preschoolers (more than half of children aged 3-6 living in Ukraine and abroad) have met Sparkles.
Agency Name: McCann Kyiv
Client Company Name: UNICEF
Contributing companies:
Universal McCann
The network of kindergartens "Ptashenya. Children's Space"
G.E.M.
Anastasiia Zolotukhina-Shkurko, Specialist in social and behavioral changes, United Nations Children's Fund UNICEF
Yuliia Shliyan, Project manager, United Nations Children's Fund UNICEF
Solomiya Boykovych, Expert in preschool development, United Nations Children's Fund UNICEF
Svitlana Royz, Consultant in psychology, United Nations Children's Fund UNICEF
Olga Rozhankivska, Client Service Director, McCann Kyiv
Yulia Andrushko, Account Manager, McCann Kyiv
Victoria Nikonenko, Senior Art Director, McCann Kyiv
Danylo Halyko, Copywriter, McCann Kyiv
Kateryna Horyslavets, Copywriter, McCann Kyiv
Oleksandr Netrebchuk, Creative Director, McCann Kyiv
Робота над цим проєктом розпочалася на 4-й день вторгнення росії в Україну. Викликом для нас стало переконати світ і самих українців, що в нас є сили та воля боротися за свою свободу. Завдяки серії ефективних колаборацій з урядом, бізнесами та людьми в соціальних мережах ми зробили кампанію "Будь сміливим як Україна" найпомітнішою комунікацією країни у світі в період війни. Менше, ніж за 3 місяці, ініціатива креативників пройшла шлях до офіційної комунікації бренду України на найбільшій міжнародній арені, отримавши понад 2 мільярди контактів по всьому світу. Кампанія вплинула на контекст, у якому Україна згадувалася у світових ЗМІ та промовах політиків.
Agency Name: Banda agency
Client Company Name: Ministry of Digital Transformation of Ukraine
Contributing companies:
Optimum Media OMD Ukraine
Carat Ukraine
Posterscope Ukraine
Starcom
Pavel Vrzheshch, Creative Director, Banda
Maksim Boritko, Creative Director, Banda
Egor Petrov, Creative Director, Banda
Anastasia Burganova, Senior Copywriter, Banda
Oleksiy Prylypko, Designer, Banda
Ievgen Velichev, Designer, Banda
Alesia Bondar, Copywriter, Banda
Dmytro Adabir, Business Development Director, Banda
Maryna Kunets, Team Lead, Banda
Stefaniia Vereitsi, Project Manager, Banda
To mark the anniversary of the full-scale invasion, the UNITED24 fundraising platform and Artemisil presented a special batch of salt - "Mіts. Ukrainian Stone". Back in the summer of 2022, the pack of ARTEMSOL known to millions of Ukrainians disappeared from the shelves of grocery chains. It has returned in an updated symbolic packaging to help Ukrainian defenders. In total, the batch of "Mіst. Ukrainian Stone" batch consisted of 100,000 packs of 200 grams each, as after the occupation of Soledar, the project team managed to find 20 tonnes of salt mined in the mines of Donetsk region. The limited batch of "Artemsol" went on sale in the Silpo chain and online on ROZETKA. All profits - UAH 500 from each pack - will be used to build a flotilla of kamikaze drones for the Defence Intelligence of Ukraine.
Agency Name: Gres Todorchuk
Client Company Name: UNITED24 / Silpo, Rozetka, Artemsil
Mykhailo Fedorov Deputy Prime Minister for Innovation, Education, Science and Technology UNITED24
Yaroslava Gres Main Coordinator UNITED24
Julia Solovey Head of Partnerships department UNITED24
Valeria Dorosh Head of Communications Department UNITED24
Iryna Chechotkina Co-founder Rozetka
Vladyslav Chechotkin Co-founder Rozetka
Volodymyr Kostelman Founder Silpo
Kateryna Ohuriaieva Marketing Director Silpo
Viktor Yurin Director Artemsil
Volodymyr Nyzyienko Head of the Communications Department Artemsil
Anxiety – is the most popular emotion among Ukrainians. Nova Post, Ukrainian postal and courier company whose main principle is “to always be there for you”, launched a supportive campaign in the subway – a place that is a bomb shelter for millions of Ukrainians. Instead of the brand ads, we put supportive messages on banners, covered more than 6,5 million people with 0$ media budget, received a wave of 1,000+ UGC posts with thanks, supported millions of people during tough moments (air attacks), and reminded Ukrainians that Nova Post is always there for everyone.
Agency Name: Gres Todorchuk
Client Company Name: Nova Post
Contributing companies:
Kyiv Metro
Oleksandr Todorchuk Partner Gres Todorchuk
Dariia Lubimova COO Gres Todorchuk
Olya Garkusha Creative Manager Gres Todorchuk
Oleksandr Taran Communication Manager Gres Todorchuk
Renata Kazanska Communication Manager Gres Todorchuk
Phil Pukharev Content Manager Gres Todorchuk
Olena Plakhova Chief reputation and marketing officer Nova Post
Olena Umerenko Head of the Social Responsibility Department Nova Post
Anastasia Krasnitska Communications Manager of Corporate Social Responsibility Department Nova Post
Ivan Marunych Influencer, singer
In December 2022, when Ukrainian cities were plunged into darkness by Russian shelling, the fundraising platform UNITED24 announced a fundraiser for generators for hospitals. To draw the world's attention to the blackouts in Ukraine when the world is lit up with Christmas lights, we asked 120 world-famous locations to turn off their lights on the darkest night of the year. #LightUpUkraine raised $3,980,558.95 to purchase 659 generators. 900 more generators were sent to Ukraine from the EU as a result of the campaign. In total, the campaign covered 1.9 billion contacts with $0 investment in media.
Agency Name: Gres Todorchuk
Client Company Name: UNITED24, Ministry of Foreign Affairs of Ukraine
Mykhailo Fedorov Deputy Prime Minister for Innovation, Education, Science and Technology UNITED24
Yaroslava Gres Main Coordinator UNITED24
Julia Solovey Head of Partnerships department UNITED24
Valeria Dorosh Head of Communications Department UNITED24
Felix Litvin Content Manager UNITED24
Natalia Stanko Content Manager UNITED24
Dmytro Kuleba Minister for Foreign Affairs Ministry of Foreign Affairs of Ukraine
Renata Kazanska Communication Manager UNITED24
Christmas 2022 was completely different for Ukrainian children. Those who grew up in conflict-affected areas experienced multiple displacements, interruptions in education, stress and trauma. Children suffer the most in this war: families are separated, missile strikes hit civilian infrastructure and cities, often power cuts. In addition, they faced ongoing health risks and economic hardships as a result of the conflict.
In order to help children feel at least partially the atmosphere of support again, we decided to create an unusual project at Christmas, which, through positive associations, contributed to the collection of donations to help such children.
We chose Carol of the Bells — a Ukrainian song that has been giving Christmas cheer for more than 100 years and is known all over the world as a symbol of Christmas. Mykola Leontovich's arrangement in 1914 turned the folk song into the now iconic Carol of the Bells, enjoyed by millions of people around the world.
With this, we turned the famous carol into a donation platform using Shazam to help Ukrainian children affected by the war. Carol of the Bells was turned into Carol for Charity. We turned a famous carol into a donation platform by changing the lyrics of the song. Every time people heard a carol, they could shazam it and immediately, in just a couple of clicks, donate for Ukrainian children
Agency Name: Saatchi & Saatchi Ukraine
Client Company Name: MFA, Olena Zelenska Foundation, Brand Ukraine
Contributing companies:
Starcom Ukraine
Spark Foundry Ukraine
Viktoriya Lialina-Boyko, Deputy Director of the Department of Public Diplomacy and Communications of the Ministry of Foreign Affairs of Ukraine
Sofiya Dzhurynska, Head of PR and partnerships, Brand Ukraine
Kosta Schneider. Chief Creative Director, Saatchi & Saatchi and Publicis One Ukraine and Chech Republic
Sergiy Biloshytskyy, CD, Saatchi & Saatchi Ukraine
Tetiana Slyvko, Managing Director Saatchi & Saatchi Ukraine
Olena Orlovska, Client Service Director Saatchi & Saatchi Ukraine
Dmytro Grushevskiy- New Business Director Publicis Group Ukraine
Yuliya Meduna- corporate communications manager Publicis Group Ukraine
The tea market is very conservative and inventing new products on it is difficult and dangerous in relation to the existing line. Gemini created 2 new tea products that increased premium tea revenues by 3 times. Strong positive feedback from customers inspires the company to bring the product beyond the Ukrzaliznytsia wagons - to the Zalizna Store and retail. And all this with zero media costs and UAH 50,000 in production costs.
Agency Name: Postmen
Client Company Name: Gemini, Ukrainian Railways, Army of drones
Yaroslav Vedmid, Senior Strategist, Postmen
Vadym Bogdanov, Commercial director, FUD PACK, Gemini
Oleksii Puhach, Project manager, Ukrainian Railways
Tonia Romaniuk, PR&Comms manager, Army of Drones project
Kateryna Chubuk, Partnership manager, Army of Drones project
Anastasia Zolotarova, Head of External and Internal Communications Passenger Company of Ukrainian Railways
Maria Pustovit, Account manager, Postmen
Yehor Kadomtsev, Director/editor, Postmen
Igor Bondarenko, Sound designer, Postmen
Ми шукали спосіб залучити до просування кампанії "Будь сміливим як Україна" українські бренди з їхніми власними медіа, які могли дати потрібне охоплення. Багато бізнесів, особливо маленьких, потребували комунікації та залучення покупців, щоб вижити. Просто ніхто не розумів як це почати робити під час війни. Ми запропонували їм спосіб як приєднатися до кампанії і сказати своїй аудиторії, що вони не здаються і продовжують працювати. Попросили 10 найвідоміших брендів замінити в логотипі свою назву на слово "Сміливість" і розповісти людям про те, що вони не здаються. До 10 перших брендів приєдналося ще 200 брендів і вся країна.
Agency Name: Banda agency
Client Company Name: Ministry of Digital Transformation of Ukraine
Contributing companies:
Optimum Media OMD Ukraine
Carat Ukraine
Posterscope Ukraine
Pavel Vrzheshch, Creative Director, Banda
Maksim Boritko, Creative Director, Banda
Oleksii Miller, SM Operation Director, Banda
Anastasiia Panko, SM Project Manager, Banda
Khrystyna Luchyk, SM Project Manager, Banda
Oleksii Pryshchepa, SM Designer, Banda
Yurii Somov, SM Copywriter/Community manager, Banda
Viktoriia Safronova, SM Copywriter, Banda
Vladyslav Vakulin, SM Copywriter, Banda
Liliia Voitsekhivska, SM Copywriter, Banda
Since its creation on 25.02.22, one of the strategic goals of Ukrainian Witness has been to fight propaganda inside russia. As very soon all social media were blocked by Russian authorities UW started to post its documentary materials to Wiki, which was not blocked. In order to fight ban of these photos, UW had to mobilize Wiki contributors. SM campaign based on the insight that Wiki contributors care about the quality of the content, allowed UW realize its targets: increase the number of editors and edits of Russian Wiki, as well as the views of Ukrainian cities pages originating from Russia.
Agency Name: Publicis Groupe Content
Client Company Name: Ukrainian Witness NGO
Contributing companies:
Publicis Groupe BENELUX / Amsterdam
MassiveMusic Amsterdam
MassiveMusic Warsaw
Soundstudio Stereotypy Studio Warsaw
Sander Bergmeijer, sr.copywriter, Publicis Groupe BENELUX / Amsterdam
Steef Nijhof, sr.Art Director, Publicis Groupe BENELUX / Amsterdam
Eduardo Marques, CCO, Publicis Groupe BENELUX / Amsterdam
Enver Kikava, CEO Publicis Groupe Ukraine
Dmytro Grushevsky, New Business Director, Publicis Groupe Ukraine
Yuliia Bilinska, sr. SMM manager, Publicis Groupe Content
Olga Buzunova, Head of NGO, Ukrainian Witness
Olga Semenova, Executive Director, Ukrainian Witness
Oleksii Prodaivoda, journalist, Ukrainian Witness
Natalya Metelnitskaya, Head of Digital, Ukrainian Witness
We have created an innovative format - TEDx in the age of Instagram: instead of long lectures and discussions, the speaker puts the most important thing in one thought per minute, which allowed us to solve the problem of unstable access to the Internet for our target audience. When there are 10 such speakers, you immediately see a 360-degree view of the issue, spending a few minutes watching it, as if you were flipping through a story on your way home from work. This allowed us to get 58% of the conference views. We also used the trend of "microlearning", which is relevant for the average Ukrainian's information field, which is overflowing with news content. All of this allowed us to create a therapeutic experience for a multi-million audience of people who were hesitant to start reflecting on their experience of a full-scale war.
Agency Name: ISD Group
Client Company Name: ISD Group / OneMinuteConference
Contributing companies:
Hashtag [isdgroup]
Reiseplan [isdgroup]
Viktor Shkurba, Creative Director, [isdgroup]
Serhii Pronkin, Team Lead, [isdgroup]
Oksana Gonchar, Creative Group Head, [isdgroup]
Yulia Ivakina, Creative Copywriter, [isdgroup]
Daryna Vashchuk, Account Manager, [isdgroup]
Maryna Kizilova, Art Director, [isdgroup]
Lina Kapustian, UI/UX Designer, [isdgroup]
Andrew Sergeyev, Chief Technical Officer, [isdgroup]
Yulia Zabolotna, Project Manager, Reiseplan [isdgroup]
Roman Kostenko, Media Manager, Hashtag [isdgroup]
In December 2022, when Ukrainian cities were plunged into darkness by Russian shelling, the fundraising platform UNITED24 announced a fundraiser for generators for hospitals. To draw the world's attention to the blackouts in Ukraine when the world is lit up with Christmas lights, we asked 120 world-famous locations to turn off their lights on the darkest night of the year. #LightUpUkraine raised $3,980,558.95 to purchase 659 generators. 900 more generators were sent to Ukraine from the EU as a result of the campaign. In total, the campaign covered 1.9 billion contacts with $0 investment in media.
Agency Name: Gres Todorchuk
Client Company Name: UNITED24, Ministry of Foreign Affairs of Ukraine
Mykhailo Fedorov Deputy Prime Minister for Innovation, Education, Science and Technology UNITED24
Yaroslava Gres Main Coordinator UNITED24
Julia Solovey Head of Partnerships department UNITED24
Valeria Dorosh Head of Communications Department UNITED24
Felix Litvin Content Manager UNITED24
Natalia Stanko Content Manager UNITED24
Dmytro Kuleba Minister for Foreign Affairs Ministry of Foreign Affairs of Ukraine
Renata Kazanska Communication Manager UNITED24
On June 6, 2023, the explosion at the Kakhovska HES led to the flooding of hundreds of villages and cities within hours.
By June 8, 2023, WOG, in collaboration with the President's UNITED24 Foundation, launched a fundraising campaign "Rescue wherever our people are" to raise money for 4 rescue all-terrain vehicles "Boguni".
With simple encouraging mechanics and a mix of different media channels the campaign managed to engage a large number of people and raised money to buy 4 rescue all-terrain vehicles.
Agency Name: IAMIDEA
Client Company Name: WOG (West Oil Group), UNITED 24
Contributing companies:
UM Ukraine
Igor Finashkin Creative Director
Irene Ilchanka Team Lead
Dima Gorbenko Copywriter
Anna Zhdan Account manager
Philip Bilyansky Art director
Hennadii Karlinskyi Head of Marketing
Skott Smeat – is a young, ambitious brand that wanted to get a bigger share in the falling beef market.
To make a market breakthrough, we have investigated the consumer and find out his key needs – easy cooking beef!
Skott Smeat have transformed the business and focused on easy-to-cook products.
The war circumstances (lack of time and blackouts) caused even more to the needs of easy cooking.
And consumer responded immediately – brand sales volume in tons increased 3 times, and share of brand in "modern trade" channel increased 1,5 times.
Which Skott Smeat is yours – for burger or non-burger?
Agency Name: UM Ukraine
Client Company Name: MHP
Natalia Korshun Head of the Meat Category Brand Development Center PJSC MHP
Oleh Shmuliaev Deputy Chairman of the Board for Marketing MHP PrJSC
Mariana Rudnyk Brand Marketing Manager MHP PrJSC
Vladislav Kytaihorodskyi Head of the creative department MHP PrJSC
Anastasia Livynets Head of Content Creation and Distribution Center MHP PrJSC
Oleh Tomin Director Bart'n'Fink LLC
Oleksii Pohoretskyi Head of the design management department MHP PrJSC
Maksym Len External Communications Manager MHP PrJSC
Hlib Nishcheta Senior Graphics and Design Specialist MHP PrJSC
Kyrylo Svietashov Creative project manager MHP PrJSC
The MAVKA jewelry collection expanded the line of SOVA collaborations and entered Ukrainian history as the first collaboration of a jewelry brand with an animated film.
In spite of the full-scale war, together we managed to realize the collection and exceed the sales plan by 38.37%.
The MAVKA jewelry collection was 50% higher than the For Love collaboration and 88% higher than the Hardkiss collaboration. The collaboration with the cartoon became the most successful in the history of the SOVA jewelry house!
Agency Name: -
Client Company Name: SOVA Jewelry House
Contributing companies:
Nerd agency LLC
Animagrad Animation Studio
Liudmyla Sova, CEO, SOVA Jewelry House
Krystyna Bashlii, Director of Marketing, SOVA Jewelry House
Anna Koval, Director of Marketing and Sales, SOVA Jewelry House
Anna Drofa, PR Manager, SOVA Jewelry House
Olha Martynchuk, Junior PR Specialist, SOVA Jewelry House
Tetiana Ruban, CEO, Nerd agency
Anastasiya Prihodska, Approval manager, Nerd agency
IRYNA KOSTYUK, Producer, FILM.UA Group
ANNA ELISEEVA, Creative Producer, FILM.UA Group
KSENIA BARANOVA, Communication Manager of the project “MAVKA. The Forest Song”
In the format of refrigerated chicken, Ukrainians traditionally bought a whole chicken (carcass) and a quarter, and then spent time cutting them, thinking that they were saving money. But in fact, people bought a lot of bones, not realizing that they were overpaying for the pure meat.
It is extremely difficult to change consumer habits, especially in traditional products that people have been cooking with for decades! HOW DO YOU CONVINCE CONSUMERS TO BUY MORE MEAT?
Nasha Ryaba has made a strategic focus on the CHICKEN DRUMSTICK as an alternative to the quarter, because:
- it has up to 20% MORE meat compared to a quarter
- it is a more tasty and convenient part, children love it and eat it first
Thanks to communication, consumers realized the benefits of drumsticks and started buying more of them!
AND WE GOT THE MAIN RESULT: CONSUMER HABITS STARTED TO CHANGE, AND COMPETITORS ALSO STARTED TO SELL MORE DRUMSTICKS AND CUT PRODUCTS!
Nasha Ryaba continues to change the market, leading competitors and developing the category for both producers and consumers!
Agency Name: UM Ukraine
Client Company Name: MHP
Natalia Korshun Head of the Meat Category Brand Development Center PJSC MHP
Andriy Abovian Head of Brand Development Group - Paultry PJSC MHP
Olena Gaidak Brand Manager PJSC MHP
Iryna Avdoshyna Brand Manager PJSC MHP
Ivanna Fetko Junior Brand Manager PJSC MHP
Anastasiia Livynets Head of the content distribution center PJSC MHP
Anastasiia Biliakova-Belska Brand-PR manager PJSC MHP
Maksym Len External communications manager PJSC MHP
Vladyslav Kytaygorodskyi Head of the Content Creation Department PJSC MHP
Anxiety – is the most popular emotion among Ukrainians. Nova Post, Ukrainian postal and courier company whose main principle is “to always be there for you”, launched a supportive campaign in the subway – a place that is a bomb shelter for millions of Ukrainians. Instead of the brand ads, we put supportive messages on banners, covered more than 6,5 million people with 0$ media budget, received a wave of 1,000+ UGC posts with thanks, supported millions of people during tough moments (air attacks), and reminded Ukrainians that Nova Post is always there for everyone.
Agency Name: Gres Todorchuk
Client Company Name: Nova Post
Contributing companies:
Kyiv Metro
Oleksandr Todorchuk Partner Gres Todorchuk
Dariia Lubimova COO Gres Todorchuk
Olya Garkusha Creative Manager Gres Todorchuk
Oleksandr Taran Communication Manager Gres Todorchuk
Renata Kazanska Communication Manager Gres Todorchuk
Phil Pukharev Content Manager Gres Todorchuk
Olena Plakhova Chief reputation and marketing officer Nova Post
Olena Umerenko Head of the Social Responsibility Department Nova Post
Anastasia Krasnitska Communications Manager of Corporate Social Responsibility Department Nova Post
Ivan Marunych Influencer, singer
*Prewar eligibility period
Before the full-scale invasion, the war in Ukraine was rarely mentioned in the world media. Nova Post has been supporting the Ukrainian military and volunteers since 2014 and wanted to remind the world of the war. On November 7, 2021, the day the TCS New York City Marathon started, we launched "The Marathon No One Wants to Run" in Ukrainian frontline village New York. 55,512 participants from 58 countries signed up for it, which is 40% more than for the 2021 TCS New York City Marathon. The project covered 95,000,000+ contacts globally with a $0 media budget.
Agency Name: Gres Todorchuk
Client Company Name: Nova Post
Contributing companies:
MLNK.team
Olena Plakhova Chief reputation and marketing officer Nova Post
Leona Krasnenkova Head of the Communication Projects Department Nova Post
Yaroslava Gres Partner Gres Todorchuk
Oleksandr Todorchuk Partner Gres Todorchuk
Dariia Lubimova COO Gres Todorchuk
Oleksandra Kulinich Project manager Gres Todorchuk
Valery Dorosh Communication manager Gres Todorchuk
Renata Kazanska Communication Manager Gres Todorchuk
Natalia Stanko Content manager Gres Todorchuk
Slava Melnyk Director / DOP MLNK.team
Since the beginning of the full-scale invasion, many Ukrainian businesses have turned down the Russian language, and some quite radically. In the case of PUMB, when many of its clients are Russian-speaking Ukrainians, this option looked ineffective and harmful. After conducting research, we realized that the point of pain for customers is the fear of making a mistake when it comes to money, and you are just taking your first steps in the Ukrainian language. To support them, we developed a complex campaign to facilitate the transition to the Ukrainian language. And it was a win-win! Clients engaged in communication joyfully and were not afraid to make mistakes when communicating with bank consultants. The bank gained customer loyalty, growth in FUIB's image metrics as a Ukrainian bank, and the chance to turn off the Russian language on its website and in the application in a way so that almost no one noticed it.
Agency Name: ADSAPIENCE
Client Company Name: FUIB
Anton Savchuk, Creative director, Adsapience
Yevheniia Zakhvatova, Senior Copywriter, Adsapience
Sikach Oleksandra, Art Director, Adsapience
Alona Koshuk, Group Account Director, Adsapience
Mariia Nikonova, Senior Account Manager, Adsapience
Kseniya Sikorska, Marketing director, FUIB
Tatyana Kolesnik, Head of CSR Sector, FUIB
Anastasiya Sidko, Head of Social Media Projects Sector, FUIB
Lyubov Savchenko,Head of Department of Service Quality Control CEM DM, FUIB
Olga Ushakova, Head of Customer Experience, FUIB
For many years, Darnytsia was the No. 1 manufacturer in Ukraine in terms of the number of drugs sold. However, in monetary terms, the company was 4th in 2019, and second at the start of the campaign, a third behind the leader. For a long time, the company was held hostage by the distrust of Ukrainians and was able to reverse this trend by quickly sensing changes in Ukrainian moods with the start of a full-scale invasion.
The new positioning "Darnytsia is ours" became part of the updated branding and logo group, which did not require additional media budgets. During the implementation of the campaign, Darnytsia became #1 in the pharmaceutical market for the first time in terms of market share in monetary terms with an indicator of 5.7% and continues to grow.
Agency Name: Postmen
Client Company Name: The pharmaceutical company Darnytsia
Yaroslav Vedmid, CEO, Postmen
Vasyl Hubarets, Communication director, Darnytsia
Maria Kaitan, Communication manager, Darnytsia
Dariia Varenyk, Account manager, Postmen
Olga Mykhalets, Creative producer, Postmen
Iryna Pavlova, Art director, Postmen
Anna Seniuk, Creative director, Postmen
Inna Mokrytska, Digital Manager, Darnytsia
Hanna Savchuk, Account director, Postmen
Kateryna Peretiatko, Graphic designer, Postmen
The platform for the development of preschoolers "NUMO" began to operate at the peak of the lockdown in 2020 as a site with one single section on the development of skills of preschoolers. In 3 years, it has developed into an ecosystem of online and offline tools that help parents, guardians, educators, and volunteers of children's centers in Ukraine and abroad to work with children and effectively develop them.
We created an umbrella brand that parents clearly associate with preschool age. It is at NUMO that they come for help in the development of the child in this important period of his life, which, unfortunately, coincided with the time of severe trials for our country.
The result of the platform's work is access to high-quality educational materials for more than 1.9 million users and an improvement in parents' understanding of the quality of the preschool stage of children's development.
Agency Name: McCann Kyiv
Client Company Name: UNICEF
Contributing companies:
Universal McCann
NGO “Krok za krokom”
Network of kindergartens "Ptashenya. Children's space"
Anastasiia Zolotukhina-Shkurko, Specialist in social and behavioral changes, United Nations Children's Fund UNICEF
Tatiana Kazanzhy, Specialist in social and behavioral changes, UNICEF
Yliia Shlyian, project manager, UNICEF
Svitlana Royz, Consultant in psychology, United Nations Children's Fund UNICEF
Solomiya Boykovych, expert in preschool development, UNICEF
Julia Naida, CEO, NGO “Krok za krokom”
Olga Rozhankivska, Client Service, Director McCann Kyiv
Julia Andrushko, Account Manager, McCann Kyiv
Anna Lyubchenko, Art Director, McCann Kyiv
Kateryna Goryslavets, Copywriter, McCann Kyiv
*Prewar eligibility period
Selling OTC pharmaceuticals online is one of the most difficult tasks in performance marketing. When Covid-19 started, we saw an opportunity, namely, we predicted the growth of online sales and the flow of new users from offline to online.
We became the pioneers in the market who built the most transparent and effective cooperation with online retailers, launched effective Performance Marketing for Sandoz drugs, turning Black Box on the Pharma eRetail Media market into a transparent, understandable, real-time analytical system where you can clearly track the business result of our advertising campaigns and increase sales by attracting new users.
Agency Name: Performics Ukraine
Client Company Name: Sandoz Ukraine
Contributing companies:
Starcom Ukraine
Publicis Groupe Content
Dmytro Kuchugurny, OTC Business unit head, Ukraine, Sandoz Ukraine
Svyatoslav Rud, Group Product Manager, Ukraine, Sandoz Ukraine
Ksenia Demchenko, Group Product Manager, Ukraine, Sandoz Ukraine
Taras Berchak, Managing Director, Performics Ukraine
Maryna Navrotska, E-Commerce PPC Team Lead, Performics Ukraine
Oleg Boiko, E-commerce Analytics Head, Performics Ukraine
Tetiana Rubets, Integration Team Lead, Starcom Ukraine
Anastasiia Bezhenar, Integration Team Manager, Starcom Ukraine
Igor Iaroshenko, Senior Product Marketing Manager, Performics Ukraine
Olena Bakhmet, Middle PPC Specialist, Performics Ukraine
Using only social media, 1980 animals were published on the platform in a year, 908 of which have already found homes. That is, the conversion rate was 45.9%, which is three times higher than the result of the country's largest shelters.
The project garnered 3,000,000 organic reach and 500,000 engagements on social media without using a media budget. Thanks to the virality of the project, we were able to transfer the planned media budget of $27,000 USD to support the "wards" of the shelters where the filming took place: Sirius, Patron Pet Center, Barboskins, Give a Paw, Big Heart, Noses, Right to Life, Yana Shlyakhova Shelter, Krok do Zhyttia Veterinary and Sterilization Center, Fairy, Hatul Madan
Agency Name: Postmen
Client Company Name: Club 4 Paws
Yaroslav Vedmid, CEO, Postmen
Maria Pustovit, Account manager, Postmen
Valeria Khvyl, Account manager, Postmen
Anna Seniuk, creative Director, Postmen
Alisa Chikova, Social Media manager, Postmen
Iryna Pavlova, Art director, Postmen
Olga Mykhalets, Creative producer, Postmen
Vladyslav Kalensky, Motion designer, Postmen
Yuri Kovaliuk, Senior Brand Manager, Club 4 Paws
Halyna Tsehelyk, Brand manager, Club 4 Paws
Ми шукали спосіб залучити до просування кампанії "Будь сміливим як Україна" українські бренди з їхніми власними медіа, які могли дати потрібне охоплення. Багато бізнесів, особливо маленьких, потребували комунікації та залучення покупців, щоб вижити. Просто ніхто не розумів як це почати робити під час війни. Ми запропонували їм спосіб як приєднатися до кампанії і сказати своїй аудиторії, що вони не здаються і продовжують працювати. Попросили 10 найвідоміших брендів замінити в логотипі свою назву на слово "Сміливість" і розповісти людям про те, що вони не здаються. До 10 перших брендів приєдналося ще 200 брендів і вся країна.
Agency Name: Banda agency
Client Company Name: Ministry of Digital Transformation of Ukraine
Contributing companies:
Optimum Media OMD Ukraine
Carat Ukraine
Posterscope Ukraine
Pavel Vrzheshch, Creative Director, Banda
Maksim Boritko, Creative Director, Banda
Oleksii Miller, SM Operation Director, Banda
Anastasiia Panko, SM Project Manager, Banda
Khrystyna Luchyk, SM Project Manager, Banda
Oleksii Pryshchepa, SM Designer, Banda
Yurii Somov, SM Copywriter/Community manager, Banda
Viktoriia Safronova, SM Copywriter, Banda
Vladyslav Vakulin, SM Copywriter, Banda
Liliia Voitsekhivska, SM Copywriter, Banda
Кількість учасників із запланованих 800 (батальйон) сягнула 13 355 осіб, що перевищило очікування майже у 17 разів
Відбудовано 50 обʼєктів соціальної інфраструктури (школи, садочки, лікарні), відремонтовано покрівлі у 160 будинках, надано допомогу 1650 родинам
Agency Name: Tabasco
Client Company Name: Dobrobat
Victor Andrusiv, project owner, Dobrobat
Alexander Smirnov, co-owner, Tabasco
Artem Gusev, creative director, Tabasco
Alexander Eine, web
Oleg Zhdan, web
Serhiy Zaytsev, PR
Anastasiya Enatska, SMM
Marinated chicken, as a value-added product, developed slowly and had a pronounced seasonality. During the cold period, retail chains massively reduced distribution, and volumes fell by 2.5 times.
In times of full-scale invasion, it became even more difficult: fewer people, less money, Ukrainians began to economize even more. Who would pay for marinated chicken?
It seemed that the development of the Appetytna brand was not timely.
But we saw the current trends! We understood the need of Ukrainians to cook conveniently and easily in the face of a full-scale invasion and reached a historic maximum in brand sales in 2023!
We created a SEASON ALL YEAR ROUND, changed the perception of marinated products by consumers during the cold season and managed to level out the seasonality of sales!
We educated Ukrainians to consume marinated chicken, overtook marinated pork for the first time in history by a large margin and increased the category overall!
Agency Name: UM Ukraine
Client Company Name: MHP
Natalia Korshun Head of the Meat Category Brand Development Center PJSC MHP
Bilichenko Vira Brand Manager PrJSC MHP
Olena Khodarchenko Brand Manager PrJSC MHP
Yavorska Daria Junior Brand Manager PrJSC MHP
Anastasia Livynets Head of Content Creation and Distribution Center MHP PrJSC
Anastasia Bilyakova-Belska Brand-PR manager PrJSC MHP
Vladyslav Kovtun Manager of Creative Department PJSC MHP
Maksym Len External communications manager PJSC MHP
Vladyslav Kytaygorodskyi Head of the Content Creation Department PJSC MHP
Робота над цим проєктом розпочалася на 4-й день вторгнення росії в Україну. Викликом для нас стало переконати світ і самих українців, що в нас є сили та воля боротися за свою свободу. Завдяки серії ефективних колаборацій з урядом, бізнесами та людьми в соціальних мережах ми зробили кампанію "Будь сміливим як Україна" найпомітнішою комунікацією країни у світі в період війни. Менше, ніж за 3 місяці, ініціатива креативників пройшла шлях до офіційної комунікації бренду України на найбільшій міжнародній арені, отримавши понад 2 мільярди контактів по всьому світу. Кампанія вплинула на контекст, у якому Україна згадувалася у світових ЗМІ та промовах політиків.
Agency Name: Banda agency
Client Company Name: Ministry of Digital Transformation of Ukraine
Contributing companies:
Optimum Media OMD Ukraine
Carat Ukraine
Posterscope Ukraine
Spark Foundry
Pavel Vrzheshch, Creative Director, Banda
Maksim Boritko, Creative Director, Banda
Egor Petrov, Creative Director, Banda
Anastasia Burganova, Senior Copywriter, Banda
Oleksiy Prylypko, Designer, Banda
Ievgen Velichev, Designer, Banda
Alesia Bondar, Copywriter, Banda
Dmytro Adabir, Business Development Director, Banda
Maryna Kunets, Team Lead, Banda
Stefaniia Vereitsi, Project Manager, Banda
For many years, Darnytsia was the No. 1 manufacturer in Ukraine in terms of the number of drugs sold. However, in monetary terms, the company was 4th in 2019, and second at the start of the campaign, a third behind the leader. For a long time, the company was held hostage by the distrust of Ukrainians and was able to reverse this trend by quickly sensing changes in Ukrainian moods with the start of a full-scale invasion.
The new positioning "Darnytsia is ours" became part of the updated branding and logo group, which did not require additional media budgets. During the implementation of the campaign, Darnytsia became #1 in the pharmaceutical market for the first time in terms of market share in monetary terms with an indicator of 5.7% and continues to grow.
Agency Name: Postmen
Client Company Name: Pharmaceutical company Darnytsia
Yaroslav Vedmid, CEO, Postmen
Vasyl Hubarets, Communication director, Darnytsia
Maria Kaitan, Communication manager, Darnytsia
Dariia Varenyk, Account manager, Postmen
Olga Mykhalets, Creative producer, Postmen
Iryna Pavlova, Art director, Postmen
Anna Seniuk, Creative director, Postmen
Inna Mokrytska, Digital Manager, Darnytsia
Hanna Savchuk, Account director, Postmen
Kateryna Peretiatko, Graphic designer, Postmen
Our task was to recover the activity of business users on the OLX platform following the onset of full-scale invasion. To achieve this, we created a cross-media communication ecosystem aimed at motivating entrepreneurs to continue working towards economic recovery. Thanks to an effectively planned campaign, we were able to achieve significant results, including increasing the number of search queries related to OLX business by more than 4 times, boosting traffic to business.olx.ua by 35 times, surpassing pre-war visitation figures. And we achieved main business goal - increased the number of business listings by +25% and active users by 16%.
Agency Name: Сarat Ukraine
Client Company Name: OLX
Contributing companies:
Shots Agency
Posterscope Ukraine
UMG
Oleksii Lomonosov, Marketing Director, OLX Ukraine
Alyona Gorkovenko, В2В Marketing manager, OLX Ukraine
Khrystyna Vavrysh, Brand manager, OLX Ukraine
Viktoria Portuhalska, Content manager, OLX Ukraine
Maryna Martynova, СОО, Shots Agency
Valeriia Lukianenko, Group Account Director, Carat Ukraine
Oleksandra Samoilenko, Strategic Director, Carat Ukraine
Marharyta Bondarieva, Account manager, Carat Ukraine
Katerina Sokyrko, Media Activations Lead, Carat Ukraine
Ukrainians actively approached YASNO after Russia's missile attacks on the energy infrastructure. The company was not accountable for limits, disconnection schedules, etc., and people were unaware of this.
Negative feedback received was a sign of a threat to the reputation. Our communication was completely changed to preserve the brand's health and loyalty among current clients and those who first learned about YASNO. We managed to:
– Maintain trust in the brand (77% of surveyed consumers),
– Maintain a positive attitude (63%),
- In areas where YASNO operates and does not operate for the population, increase brand awareness by 10% to 14%.
Client Company Name: YASNO
Contributing companies:
Top Lead
ORNER
Media Partnership Buying
Serhii Kovalenko, CEO, YASNO
Serhii Radchenko, Director of Marketing, YASNO
Mykhailo Vasylenko, Head of Marketing Communications and Public Relations Department, YASNO
Maryna Silveistrova, Brand Manager, YASNO
Anastasiia Kisilova, Communication Manager, YASNO
Oleksandr Kviatkovskyi, Digital Marketer, YASNO
Anna Abramovych, Communication Manager, YASNO
Maryna Kliuchkivska, Communication Manager, YASNO
Olena Ihnatenko, Copywriter, YASNO
Viktor Skrypnyk, Head of Digital Services Development, YASNO
To empower Ukrainians and unite people around the world for the support of Ukraine, a fundraising platform UNITED24 decided to create a symbol of Ukrainian perseverance. The last bastion of the defense of Mariupol - Azovstal, is a world-known symbol of perseverance. Using the last block of the Azovstal steel, we made unique bracelets. 100,000 bracelets were sold-out in 44 countries. Global public figures sharing and representing the bracelet including The Pope. Story earned 1.2B impressions and $114M earned media worldwide. But most importantly, UAH 300M were raised to help Ukraine.
Agency Name: Gres Todorchuk
Client Company Name: UNITED24, Metinvest
Contributing companies:
SOVA jewelry house
Nova Post
Rozetka
Mykhailo Fedorov Deputy Prime Minister for Innovation, Education, Science and Technology UNITED24
Yaroslava Gres Main Coordinator UNITED24
Julia Solovey Head of Partnerships department UNITED24
Valeria Dorosh Head of Communications Department UNITED24
Yuriy Ryzhenkov General Director Metinvest
Natalya Yemchenko Chief Reputation Officer Metinvest
Lyudmila Sova General director SOVA jewelry house
Vyacheslav Klymov Co-founder Nova Post
Iryna Chechotkina Co-founder Rozetka
Vladyslav Chechotkin Co-founder Rozetka
*Prewar eligibility period
Before the full-scale invasion, the war in Ukraine was rarely mentioned in the world media. Nova Post has been supporting the Ukrainian military and volunteers since 2014 and wanted to remind the world of the war. On November 7, 2021, the day the TCS New York City Marathon started, we launched "The Marathon No One Wants to Run" in Ukrainian frontline village New York. 55,512 participants from 58 countries signed up for it, which is 40% more than for the 2021 TCS New York City Marathon. The project covered 95,000,000+ contacts globally with a $0 media budget.
Agency Name: Gres Todorchuk
Client Company Name: Nova Post
Contributing companies:
MLNK.team
Olena Plakhova Chief reputation and marketing officer Nova Post
Leona Krasnenkova Head of the Communication Projects Department Nova Post
Yaroslava Gres Partner Gres Todorchuk
Oleksandr Todorchuk Partner Gres Todorchuk
Dariia Lubimova COO Gres Todorchuk
Oleksandra Kulinich Project manager Gres Todorchuk
Valery Dorosh Communication manager Gres Todorchuk
Renata Kazanska Communication Manager Gres Todorchuk
Natalia Stanko Content manager Gres Todorchuk
Slava Melnyk Director / DOP MLNK.team
Every child deserves a peaceful childhood, even in spite of the war, believes the Beton vid Kovalska brand. Since the beginning of the full-scale invasion, the company has handed over 11,000 reinforced concrete blocks to the military for roadblocks — however, some have ceased to be used after the deoccupation of Kyiv Oblast and remained on the streets. The brand turned concrete blocks in Kyiv into fairy-tale heroes. 10 heroes who, like Ukrainian children, face new difficulties created by the war. Napotemko, for example, was afraid of the dark, and Tremplyk was forced to move and adapt to the new.
Agency Name: ANGRY agency
Client Company Name: Concrete by Kovalska
Contributing companies:
Forma Production agency
Dontstop PR agency
Denol Web studio
Olga Pylypenko, Executive Director, Concrete by Kovalska
Volodymyr Sobolev, Chief Marketing Officer, Concrete by Kovalska
Oksana Andreyeva, Head of Industrial Marketing, Concrete by Kovalska
Anna Davydenko, Creative Communications manager, Concrete by Kovalska
Tetiana Shypenko, Marketing manager, Concrete by Kovalska
Serhii Malyk, Creative Director, ANGRY agency
Olga Kuzovkina, Designer, ANGRY agency
Yuliia Krusser, Web-Designer, ANGRY agency
Yaryna Zavadovych, Copywriter, ANGRY agency
Inna Polshyna, Producer, ANGRY agency
Should we laugh now, or can we allow ourselves little joys? These are questions that both brands and ordinary people ask themselves. Comedians also ponder these questions, as their audience has multiplied during times of war. Humor has never been in such demand. Our answer is - you can laugh, you can relax, you can find pleasure. The only thing you can't do is stop supporting our army.
A charity livestream with 110,000 views on YouTube raised 5 million UAH in 5 hours for the "Come Back Alive" foundation. Thanks to media coverage of 6 million, the collected amount was doubled in two weeks.
Client Company Name: N-iX, Charity Fund “Come Back Alive”
Severenchuk Vasyl, Associate Director, Head of HR Marketing Unit, N-iX
Daryna Tsizh, Talent Marketing Manager, N-iX
Havrylyshyn Mariya, Head of Talent Engagement, N-iX
Anna Khomyn, Talent Marketing Manager, N-iX
Yuriy Zavaliy, Head of External Communications, N-iX
We aim to become the most recognized brand in Ukraine in the doner category and establish our brand as synonymous with delicious and safe doner kebabs. Our strategy aims to overcome the key barriers in doner consumption, particularly stereotypes regarding the quality and safety of this product. We are promoting the brand by highlighting its rational attributes of "delicious and safe" and increasing consumer awareness of the advantages of our doner kebabs. Conducting the brand's first national advertising campaign to enhance awareness and reputation, solidifying the brand's status as "delicious and safe."
Agency Name: MixDigital
Client Company Name: PJSC MHP
Contributing companies:
Grape
Natalia Shadchneva, Head of the MHP HoReCa Development Center, MHP PrJSC
Anastasia Livynets, Head of the Content Distribution Center, MHP PrJSC
Maxim Len, External Communications Manager, MHP PrJSC
Morsʹka Anna, Head of the marketing group at Doner Market, PJSC MHP
Sergey Musin, Client Service Director, MixDigital
Yulia Ugnivenko, Account Team Lead, MixDigital
Yura Hladkyy, Founder, Grape
Morshynska as a leader of natural mineral water category offered an up-to-date healthy alternative in CSD category and changed the consumer`s view on a truly tasty and natural drink.
Why was it challenging?
Because a CSD category consumer prefers taste and does not believe in the naturalness of category products.... STOP
NOW a consumer believes and more and more chooses Lymonada – a fresh combination of nature and nature, but not a guilty pleasure.
Agency Name: Powerplant Creative
Client Company Name: IDS Ukraine
Contributing companies:
Initiative
Tkachuk Oksana Marketing Director
Yulia Khaladzhy Leading Brand Manager
We have created an innovative format - TEDx in the age of Instagram: instead of long lectures and discussions, the speaker puts the most important thing in one thought per minute, which allowed us to solve the problem of unstable access to the Internet for our target audience. When there are 10 such speakers, you immediately see a 360-degree view of the issue, spending a few minutes watching it, as if you were flipping through a story on your way home from work. This allowed us to get 58% of the conference views. We also used the trend of "microlearning", which is relevant for the average Ukrainian's information field, which is overflowing with news content. All of this allowed us to create a therapeutic experience for a multi-million audience of people who were hesitant to start reflecting on their experience of a full-scale war.
Agency Name: ISD Group
Client Company Name: ISD Group / OneMinuteConference
Contributing companies:
Hashtag [isdgroup]
Reiseplan [isdgroup]
Viktor Shkurba, Creative Director, [isdgroup]
Serhii Pronkin, Team Lead, [isdgroup]
Oksana Gonchar, Creative Group Head, [isdgroup]
Yulia Ivakina, Creative Copywriter, [isdgroup]
Daryna Vashchuk, Account Manager, [isdgroup]
Maryna Kizilova, Art Director, [isdgroup]
Lina Kapustian, UI/UX Designer, [isdgroup]
Andrew Sergeyev, Chief Technical Officer, [isdgroup]
Yulia Zabolotna, Project Manager, Reiseplan [isdgroup]
Roman Kostenko, Media Manager, Hashtag [isdgroup]
The Look 4 Paws/Petsession project influenced the entire culture of adoption in Ukraine by creating adoption mechanics that are three times more effective than those that were common before. For the first time in Ukraine, the campaign began to look for homes for homeless animals not out of pity for them, but by recognizing them as individuals.
After the launch of the project, other projects and initiatives picked up not only the approach of showing animals as individuals, but also copied TOV, design, style, SMM mechanics, and even storytelling formats. Having noticed this trend, we started producing educational materials because we saw that our approach worked three times better than traditional methods.
An impressive result of the project was a change in the attitude of Ukrainians towards outbred animals.
33.5% of Ukrainians said that their attitude towards outbred animals had improved over the past year.
Agency Name: Postmen
Client Company Name: Club 4 Paws
Yaroslav Vedmid, CEO, Postmen
Maria Pustovit, Account manager, Postmen
Valeria Khvyl, Account manager, Postmen
Anna Seniuk, creative Director, Postmen
Alisa Chikova, Social Media manager, Postmen
Iryna Pavlova, Art director, Postmen
Olga Mykhalets, Creative producer, Postmen
Vladyslav Kalensky, Motion designer, Postmen
Yuri Kovaliuk, Senior Brand Manager, Club 4 Paws
Halyna Tsehelyk, Brand manager, Club 4 Paws
The Kind Fuel, the WOG's charitable campaign, managed to overcome the consequences of the national fuel shortage and collect 120,000 liters of fuel for volunteers. The The Kind Fuel campaign garnered 9,000,000 impressions, and the WOG brand established itself in people's minds as a socially responsible brand.
Agency Name: IAMIDEA
Client Company Name: WOG (West Oil Group), VISA
Contributing companies:
Enjoying Life Foundation
Igor Finashkin Creative Director
Irene Ilchanka Team Lead
Dima Gorbenko Copywriter
Tonia Kondakova Art Director
Yulia Marfich Account manager
Anastasia Korzhenko Motion designer
Hennadii Karlinskyi Head of Marketing
Anxiety – is the most popular emotion among Ukrainians. Nova Post, Ukrainian postal and courier company whose main principle is “to always be there for you”, launched a supportive campaign in the subway – a place that is a bomb shelter for millions of Ukrainians. Instead of the brand ads, we put supportive messages on banners, covered more than 6,5 million people with 0$ media budget, received a wave of 1,000+ UGC posts with thanks, supported millions of people during tough moments (air attacks), and reminded Ukrainians that Nova Post is always there for everyone.
Agency Name: Gres Todorchuk
Client Company Name: Nova Post
Contributing companies:
Kyiv Metro
Oleksandr Todorchuk Partner Gres Todorchuk
Dariia Lubimova COO Gres Todorchuk
Olya Garkusha Creative Manager Gres Todorchuk
Oleksandr Taran Communication Manager Gres Todorchuk
Renata Kazanska Communication Manager Gres Todorchuk
Phil Pukharev Content Manager Gres Todorchuk
Olena Plakhova Chief reputation and marketing officer Nova Post
Olena Umerenko Head of the Social Responsibility Department Nova Post
Anastasia Krasnitska Communications Manager of Corporate Social Responsibility Department Nova Post
Ivan Marunich Influencer, singer
During the war consumers spend their money for donations, not for a new cream. Women simply skip “beauty” care when regular missiles attacks became the new reality. But what could we do for Ukrainians?
We launched charity campaign to give people a worth reason to take care of themselves and to fundraise money for good. We supplied 2 hospitals with hybrid solar systems in times of total power outage. These systems will cover the consumption of the neonatal intensive care unit in a hospital that treated 10000 children annually.
Agency Name: Publicis Ukraine
Client Company Name: L'Oreal Ukraine
Contributing companies:
Zenith Ukraine
ENERGY ACT FOR UKRAINE Foundation
Iuliia Malichenko, Marketing Director CPD Mass Categories, L’Oreal Ukraine
Ksenia Solomko, Group Brand Manager SkinCare, L’Oreal Ukraine
Fedir Semystrok, Junior Brand manager Garnier Coloration, L’Oreal Ukraine
Inna Vorontsova, Junior Brand manager Garnier Skincare, Mixa, L’Oreal Ukraine
Olena Sukhanova, Managing Director, Publicis Ukraine
Ivanna Skulska, Managing Director (former), Publicis Ukraine
Marta Kalynets, Client Service Director, Publicis Ukraine
Ruslan Palamarchuk, Creative Director, Publicis Ukraine
Anna Doroshenko, Junior Art Director, Publicis Ukraine
Anastasiia Mikutska, Account Manager, Publicis Ukraine
On the anniversary of Russia's full-scale invasion of Ukraine, the UNITED24 fundraising platform and Artemsil released a limited charity batch of salt from the Soledar mines, which disappeared from store shelves in the summer. The defenders of Soledar have become the embodiment of extraordinary strength, so we have changed the legendary packaging and turned “Salt” into “Soledarity. Rock-Solid Strength”. The limited batch consisted of 100,000 packs and was sold within a month of the project launch. Thanks to the project, more than UAH 58,500,000 was transferred to to purchase 2,200 FPV drones for the DIU.
Agency Name: Gres Todorchuk
Client Company Name: UNITED24 / Silpo, Rozetka, Artemsil
Mykhailo Fedorov Deputy Prime Minister for Innovation, Education, Science and Technology UNITED24
Yaroslava Gres Main Coordinator UNITED24
Julia Solovey Head of Partnerships department UNITED24
Valeria Dorosh Head of Communications Department UNITED24
Iryna Chechotkina Co-founder Rozetka
Vladyslav Chechotkin Co-founder Rozetka
Volodymyr Kostelman Founder Silpo
Kateryna Ohuriaieva Marketing Director Silpo
Viktor Yurin Director Artemsil
Volodymyr Nyzyienko Head of the Communications Department Artemsil
The NUMO platform has become the only consolidated and systematic source of information and materials on preschool children's development in Ukraine. It effectively performed three functions:
1- Began systematic work on raising parents' literacy regarding the development of preschoolers at the national level.
2- Provided parents with convenient and practical materials for development.
3- It made it possible to respond quickly to the challenges of the pandemic and war and support children and parents when the issues of development and education were far from the top priorities.
This is an example of how a properly constructed system in advance showed its extraordinary efficiency and flexibility in a critical situation.
The result of the platform's work is access to high-quality educational materials for more than 1.9 million users and an improvement in parents' understanding of the quality of the preschool stage of children's development.
Agency Name: McCann Kyiv
Client Company Name: UNICEF
Contributing companies:
Universal McCann
NGO “Krok za krokom”
Network of kindergartens "Ptashenya. Children's space"
Anastasiia Zolotukhina-Shkurko, Specialist in social and behavioral changes, United Nations Children's Fund UNICEF
Tatiana Kazanzhy, Specialist in social and behavioral changes, UNICEF
Yliia Shlyian, project manager, UNICEF
Svitlana Royz, Consultant in psychology, United Nations Children's Fund UNICEF
Solomiya Boykovych, expert in preschool development, UNICEF
Julia Naida, CEO, NGO “Krok za krokom”
Olga Rozhankivska, Client Service, Director McCann Kyiv
Julia Andrushko, Account Manager, McCann Kyiv
Anna Lyubchenko, Art Director, McCann Kyiv
Kateryna Goryslavets, Copywriter, McCann Kyiv
Christmas 2022 was completely different for Ukrainian children. Those who grew up in conflict-affected areas experienced multiple displacements, interruptions in education, stress and trauma. Children suffer the most in this war: families are separated, missile strikes hit civilian infrastructure and cities, often power cuts. In addition, they faced ongoing health risks and economic hardships as a result of the conflict.
In order to help children feel at least partially the atmosphere of support again, we decided to create an unusual project at Christmas, which, through positive associations, contributed to the collection of donations to help such children.
We chose Carol of the Bells — a Ukrainian song that has been giving Christmas cheer for more than 100 years and is known all over the world as a symbol of Christmas. Mykola Leontovich's arrangement in 1914 turned the folk song into the now iconic Carol of the Bells, enjoyed by millions of people around the world.
With this, we turned the famous carol into a donation platform using Shazam to help Ukrainian children affected by the war. Carol of the Bells was turned into Carol for Charity. We turned a famous carol into a donation platform by changing the lyrics of the song. Every time people heard a carol, they could shazam it and immediately, in just a couple of clicks, donate for Ukrainian children.
Agency Name: Saatchi & Saatchi Ukraine
Client Company Name: MFA, Olena Zelenska Foundation, Brand Ukraine
Contributing companies:
Starcom Ukraine
Spark Foundry Ukraine
Viktoriya Lialina-Boyko, Deputy Director of the Department of Public Diplomacy and Communications of the Ministry of Foreign Affairs of Ukraine
Sofiya Dzhurynska, Head of PR and partnerships, Brand Ukraine
Kosta Schneider. Chief Creative Director, Saatchi & Saatchi and Publicis One Ukraine and Chech Republic
Sergiy Biloshytskyy, CD, Saatchi & Saatchi Ukraine
Tetiana Slyvko, Managing Director Saatchi & Saatchi Ukraine
Olena Orlovska, Client Service Director Saatchi & Saatchi Ukraine
Dmytro Grushevskiy- New Business Director Publicis Group Ukraine
Yuliya Meduna- corporate communications manager Publicis Group Ukraine
In December 2022, when Ukrainian cities were plunged into darkness by Russian shelling, the fundraising platform UNITED24 announced a fundraiser for generators for hospitals. To draw the world's attention to the blackouts in Ukraine when the world is lit up with Christmas lights, we asked 120 world-famous locations to turn off their lights on the darkest night of the year. #LightUpUkraine raised $3,980,558.95 to purchase 659 generators. 900 more generators were sent to Ukraine from the EU as a result of the campaign. In total, the campaign covered 1.9 billion contacts with $0 investment in media.
Agency Name: Gres Todorchuk
Client Company Name: UNITED24, Ministry of Foreign Affairs of Ukraine
Mykhailo Fedorov Deputy Prime Minister for Innovation, Education, Science and Technology UNITED24
Yaroslava Gres Main Coordinator UNITED24
Julia Solovey Head of Partnerships department UNITED24
Valeria Dorosh Head of Communications Department UNITED24
Felix Litvin Content Manager UNITED24
Natalia Stanko Content Manager UNITED24
Dmytro Kuleba Minister for Foreign Affairs Ministry of Foreign Affairs of Ukraine
Renata Kazanska Communication Manager UNITED24
“Impossible people made impossible efforts to achieve impossible results”— this is how history books will describe the work of the Ukrainian public sector during the war. Continuing to deliver medicines under fire to the occupied cities is the heroic work of Ukrainian activists, far away and invisible to international donors. To get resources for new emergency needs, CO 100% Life showed this invisible work to international organizations. Under challenges, a documentary was filmed and presented on the world’s largest conference AIDS 2022. “Impossible” movie paved the way for effective communication with world leaders and helped to raise millions of dollars in aid of Ukraine quickly.
Agency Name: MI Health
Client Company Name: Charitable Organization "100% LIFE"
Contributing companies:
Max Matveev, Producer, The Studio
Denys Zakharov, Film Director, The Studio
Svitlana Stepanenko, Managing Рartner, BetterSvit
Maksym Rovinskyy, Communications Director, СО "100% LIFE"
Yulia Chechiotkina, Senior Officer, СО "100% LIFE"
Olena Samoylenko, СЕО, MI Health
Iryna Miroshnychenko, New Business Director, MI Health
Vitalii Kapustian, Creative Director, MI Health
Kristina Vurgaft , Client Service Director, MI Health
Yana Budiakova, Head of Healthcare Digital, MI Health
Katia Lukicheva, Adviser
The "Inclusive" car class is a completely new and comfortable opportunity for people who use a wheelchair to move around the city. According to open sources, there are approximately 2.7 million people with disabilities in Ukraine, most of whom use wheelchairs. Unfortunately, this number will only grow because of the war. Therefore, people need to have access to a simple and convenient car call to cover the need for transportation. The project has been successfully launched, received a large number of coverage and positive feedback, and continues to develop actively.
Client Company Name: Uklon
Contributing companies:
Initiative Media
MacPaw
MasterCard
OKKO
Victoria Kovaleva, Head of Brand and Communications, Uklon
Karine Polianska, PR Lead, Uklon
Marko Kushnir, PR Specialist, Uklon
Seven out of ten men in Ukraine suffer from severe distress.
In simple terms, this is when a man "can't take it anymore", when it's time to seek help. At the same time, 96% of men claim that they are "doing fine".
The Helpline for Men was created to help and support those who are always "fine". But how to motivate men to seek help? This was a challenge and our main achievement. By using humor on the one hand and a deep understanding of men's problems on the other, we were able to exceed the KPI for successful consultations by 35% and make the world a slightly better place.
Agency Name: Moko Digital
Client Company Name: UNFPA Ukraine
Nadiia Kovalevych - GBV Programme Analyst - UNFPA Ukraine
Valentyn Puhachov - Communications Associate - UNFPA Ukraine
Anastasiia Reutenko - Programme Assistant - UNFPA Ukraine
Artem Shewchuk - Strategist - Moko Digital
Olha Livik - Creative Director - Moko Digital
Tatyana Malshakova - Client services Director - Moko Digital
Yaroslav Cheshko - Media specialist - Moko Digital
Kateryna Matiashovska - Senior Project Manager - Moko Digital
Aleksandra Raskosova - Art Director - Moko Digital
Kateryna Kulbachko - Creative copywriter - Moko Digital
Кількість учасників із запланованих 800 (батальйон) сягнула 13 355 осіб, що перевищило очікування майже у 17 разів
Відбудовано 50 обʼєктів соціальної інфраструктури (школи, садочки, лікарні), відремонтовано покрівлі у 160 будинках, надано допомогу 1650 родинам
Agency Name: Tabasco
Client Company Name: Dobrobat
Victor Andrusiv, project owner, Dobrobat
Alexander Smirnov, co-owner, Tabasco
Artem Gusev, creative director, Tabasco
Alexander Eine, web
Oleg Zhdan, web
Serhiy Zaytsev, PR
Anastasiya Enatska, SMM
To empower Ukrainians and unite people around the world for the support of Ukraine, a fundraising platform UNITED24 decided to create a symbol of Ukrainian perseverance. The last bastion of the defense of Mariupol - Azovstal, is a world-known symbol of perseverance. Using the last block of the Azovstal steel, we made unique bracelets. 100,000 bracelets were sold-out in 44 countries. Global public figures sharing and representing the bracelet including The Pope. Story earned 1.2B impressions and $114M earned media worldwide. But most importantly, UAH 300M were raised to help Ukraine.
Agency Name: Gres Todorchuk
Client Company Name: UNITED24, Metinvest
Contributing companies:
SOVA jewelry house
Nova Post
Rozetka
Mykhailo Fedorov Deputy Prime Minister for Innovation, Education, Science and Technology UNITED24
Yaroslava Gres Main Coordinator UNITED24
Julia Solovey Head of Partnerships department UNITED24
Valeria Dorosh Head of Communications Department UNITED24
Yuriy Ryzhenkov General Director Metinvest
Natalya Yemchenko Chief Reputation Officer Metinvest
Lyudmila Sova General director SOVA jewelry house
Vyacheslav Klymov Co-founder Nova Post
Iryna Chechotkina Co-founder Rozetka
Vladyslav Chechotkin Co-founder Rozetka
Робота над цим проєктом розпочалася на 4-й день вторгнення росії в Україну. Викликом для нас стало переконати світ і самих українців, що в нас є сили та воля боротися за свою свободу. Завдяки серії ефективних колаборацій з урядом, бізнесами та людьми в соціальних мережах ми зробили кампанію "Будь сміливим як Україна" найпомітнішою комунікацією країни у світі в період війни. Менше, ніж за 3 місяці, ініціатива креативників пройшла шлях до офіційної комунікації бренду України на найбільшій міжнародній арені, отримавши понад 2 мільярди контактів по всьому світу. Кампанія вплинула на контекст, у якому Україна згадувалася у світових ЗМІ та промовах політиків.
Agency Name: Banda agency
Client Company Name: Ministry of Digital Transformation of Ukraine
Contributing companies:
Optimum Media OMD Ukraine
Carat Ukraine
Posterscope Ukraine
Performics Ukraine
Pavel Vrzheshch, Creative Director, Banda
Maksim Boritko, Creative Director, Banda
Egor Petrov, Creative Director, Banda
Anastasia Burganova, Senior Copywriter, Banda
Oleksiy Prylypko, Designer, Banda
Ievgen Velichev, Designer, Banda
Alesia Bondar, Copywriter, Banda
Dmytro Adabir, Business Development Director, Banda
Maryna Kunets, Team Lead, Banda
Stefaniia Vereitsi, Project Manager, Banda
Train to victory – is a promise that Ukrainian Railways will take everyone home one day. These are 7 train cars painted by 7 best Ukrainian artists, each symbolizing one of 7 Ukrainian regions under occupation and faith that Ukraine will liberate every its region. Train to victory got $187M global earned media, 1.4B impressions, was covered by the TOP global media and got 2500+ news outlets with 0$ media investments. It became the first train that came to Kherson after 9 months of its occupation and brought people home.
Agency Name: Gres Todorchuk
Client Company Name: Ukrainian Railways
Contributing companies:
Port.
Skorozinsky production
Oleksandr Kamyshin Ex-CEO Ukrainian Railways
Oleksandr Pertsovsky Member of the Board and Head of Passenger Company Ukrainian Railways
Oleksandr Shevchenko Deputy Director of Passenger Company for Communications and Client Service Ukrainian Railways
Anastasia Zolotaryova Head of External and Internal Communications Department of Passenger Company Ukrainian Railways
Yaroslava Gres Partner Gres Todorchuk
Dariia Lubimova COO Gres Todorchuk
Olya Garkusha Creative Manager Gres Todorchuk
Oleksandra Kulinich Project Manager Gres Todorchuk
Oleksandr Taran Communication Manager Gres Todorchuk
Renata Kazanska Communication Manager Gres Todorchuk
Instead of promising love to lovers, we declared our love to our people.
Because it is for them that UKLON makes the service better, the features more useful, the offers and conditions more favorable.
We continue to move our world and the world of users, and what is important, with love.
All communication, both in digital and in additional mini-interactives, including the trip, was focused on taking care of the comfort of our audience.
And this helped to increase the average number of daily trips during the campaign from 30.01.23 to 19.02.2023 by as much as 11 percent.
Agency Name: IAMIDEA
Client Company Name: UKLON
Contributing companies:
Initiative media
Igor Finashkin Creative Director
Ira Tomchuk Account manager
Ihor Havrush Copywriter
Vitaly Klymenko Art-director
Victoria Kovaleva Head of Brand & Communications
Vadym Ishchenko - CMО
Anastasiia Lavrischeva Product marketing specialist
Sergey Kostin Managing Director
Kirill Prokhur Сlient service director
Angelika Ischenko Senior Media Planner
BVR (Bank Vlasnyy Rakhunok) is a digital bank for guests of «Silpo».
Positioning itself as a bank of joy, it supported Ukrainians during the most difficult holiday season in their lives. When nobody had any idea how to feel happy and celebrate, but when everyone knew that a holiday had to happen.
It was essential for us to support our guests, but business performance was no less vital. By using an unconventional solution, we were in touch with our customers every day, engaging them in the app, which ultimately allowed us to exceed our targets.
The bank supported its customers during the holiday season, increasing the number of logins to the app by 28% and the number of transactions by 12%.
Agency Name: Moko Digital
Client Company Name: Bank Vlasnyy Rakhunok
Khrystyna Karmazina - the engine of the bank - Bank Vlasnyy Rakhunok
Anton Zhorin - Head of Marketing - Bank Vlasnyy Rakhunok
Victor Probitiuk - Marketing manager - Bank Vlasnyy Rakhunok
Albina Polyshchuk - Creative copywriter - Bank Vlasnyy Rakhunok
Olha Livik - Creative Director - Moko Digital
Mykyta Deulin - Strategist - Moko Digital
Aleksandra Raskosova - Art Director - Moko Digital
Anna Romanova - Senior Project Manager - Moko Digital
Dmytro Panchenko - Senior Designer - Moko Digital
Kateryna Kulbachko - Creative copywriter - Moko Digital
Робота над цим проєктом розпочалася на 4-й день вторгнення росії в Україну. Викликом для нас стало переконати світ і самих українців, що в нас є сили та воля боротися за свою свободу. Завдяки серії ефективних колаборацій з урядом, бізнесами та людьми в соціальних мережах ми зробили кампанію "Будь сміливим як Україна" найпомітнішою комунікацією країни у світі в період війни. Менше, ніж за 3 місяці, ініціатива креативників пройшла шлях до офіційної комунікації бренду України на найбільшій міжнародній арені, отримавши понад 2 мільярди контактів по всьому світу. Кампанія вплинула на контекст, у якому Україна згадувалася у світових ЗМІ та промовах політиків.
Agency Name: Banda agency
Client Company Name: Ministry of Digital Transformation of Ukraine
Contributing companies:
Optimum Media OMD Ukraine
Carat Ukraine
Posterscope Ukraine
Zenith Ukraine
Pavel Vrzheshch, Creative Director, Banda
Maksim Boritko, Creative Director, Banda
Egor Petrov, Creative Director, Banda
Anastasia Burganova, Senior Copywriter, Banda
Oleksiy Prylypko, Designer, Banda
Ievgen Velichev, Designer, Banda
Alesia Bondar, Copywriter, Banda
Dmytro Adabir, Business Development Director, Banda
Maryna Kunets, Team Lead, Banda
Stefaniia Vereitsi, Project Manager, Banda
Since the beginning of the Russian invasion, Ukraine has been the focus of the world’s attention with dozens of organizations providing support. Many projects are dedicated to landmine danger: Ukraine is currently the most landmine-contaminated country in the world – about 180,000 square kilometers are mined. If Ukraine’s mined territories were a separate country, it would rank 91st out of 252 countries in terms of its area.
We found that no one was doing a mass-scale project in this field. We managed to create popular product, as a result of which one in five Ukrainians learned the basic landmine safety rules.
Client Company Name: East Europe Foundation, State Emergency Service of Ukraine (SES of Ukraine)
Viktoriia Gladchenko, communication manager, East Europe Foundation
Oksana Truhachova, Head of Mass Media and Public Relations Section, State Emergency Service of Ukraine
Veronika Chechotkina, programme manager, East Europe Foundation
Oleksandr Khorunzhyy, Press Officer, State Emergency Service of Ukraine
Sviatolav Rumezhak, director, TNMK
Fahot (Oleg Mykhailyuta), author and sound producer, TNMK
Nova Post is a logistics company that has been a leader in the field of express delivery in Ukraine for over 22 years. The company has become a reliable partner for Ukrainian businesses and private individuals.
In the first days of the war, the freight turnover of Nova Post decreased by 98% - to 30,000 parcels, while on February 23, the figure was 1.2 million parcels per day. Out of 8,000 branches, 900 were working, the rest of the branches in the east and south of the country were already occupied. Due to the destruction of the infrastructure, roadblocks, curfews, broken roads and significant traffic jams, it became difficult to deliver parcels, and instead of daily delivery it took 5-6 days.
But Nova Post continued to work every day where it was safe. So we had to communicate that all Ukrainians know: Nova Post did not stop. We work every day, and despite everything, we are ready to deliver parcels and goods both in Ukraine and abroad.
Client Company Name: Nova Post
Elena Plakhova Chief Reputation and marketing officer; Svetlana Prystupa Head of the department of external communications; Anna Lys external communications manager; Olga Paprotska-Matusiak Head of Marketing Communications; Darya Storozh Head of Representation Management in Social Networks; Olga Baburina Manager of international external communications
Since 2015, Break the Cycle has been helping Ukrainians to combat domestic and gender-based violence. However, with the outbreak of the war, all the progress had made was threatened - the level of stress increased, and violence became more frequent, the problem of domestic, gender-based violence was no longer noticed, because it was "out of time".
Launching a non-standard social campaign, we drew attention to issue of domestic violence again and achieved an 18% increase in the level of public rejection of violence. We brought Ukraine much closer to the main goal of zero tolerance for violence, even in wartime.
Agency Name: Vandog Agency
Client Company Name: UNFPA Ukraine
Iryna Metneva, creative director, Vandog Agency
Daria Bayramova, designer, Vandog Agency
Anastasia Vasyuk, project manager, Vandog Agency
Serhiy Hulyk, copywriter, Vandog Agency
Ukrainians actively approached YASNO after Russia's missile attacks on the energy infrastructure. The company was not accountable for limits, disconnection schedules, etc., and people were unaware of this.
Negative feedback received was a sign of a threat to the reputation. Our communication was completely changed to preserve the brand's health and loyalty among current clients and those who first learned about YASNO. We managed to:
– Maintain trust in the brand (77% of surveyed consumers),
– Maintain a positive attitude (63%),
- In areas where YASNO operates and does not operate for the population, increase brand awareness by 10% to 14%.
Client Company Name: YASNO
Contributing companies:
Top Lead
ORNER
Media Partnership Buying
Serhii Kovalenko, CEO, YASNO
Serhii Radchenko, Director of Marketing, YASNO
Mykhailo Vasylenko, Head of Marketing Communications and Public Relations Department, YASNO
Maryna Silveistrova, Brand Manager, YASNO
Anastasiia Kisilova, Communication Manager, YASNO
Oleksandr Kviatkovskyi, Digital Marketer, YASNO
Anna Abramovych, Communication Manager, YASNO
Maryna Kliuchkivska, Communication Manager, YASNO
Olena Ihnatenko, Copywriter, YASNO
Viktor Skrypnyk, Head of Digital Services Development, YASNO
Train to victory – is a promise that Ukrainian Railways will take everyone home one day. These are 7 train cars painted by 7 best Ukrainian artists, each symbolizing one of 7 Ukrainian regions under occupation and faith that Ukraine will liberate every its region. Train to victory got $187M global earned media, 1.4B impressions, was covered by the TOP global media and got 2500+ news outlets with 0$ media investments. It became the first train that came to Kherson after 9 months of its occupation and brought people home.
Agency Name: Gres Todorchuk
Client Company Name: Ukrainian Railways
Contributing companies:
Port.
Skorozinsky production
Oleksandr Kamyshin Ex-CEO Ukrainian Railways
Oleksandr Pertsovsky Member of the Board and Head of Passenger Company Ukrainian Railways
Oleksandr Shevchenko Deputy Director of Passenger Company for Communications and Client Service Ukrainian Railways
Anastasia Zolotaryova Head of External and Internal Communications Department of Passenger Company Ukrainian Railways
Yaroslava Gres Partner Gres Todorchuk
Dariia Lubimova COO Gres Todorchuk
Olya Garkusha Creative Manager Gres Todorchuk
Oleksandra Kulinich Project Manager Gres Todorchuk
Oleksandr Taran Communication Manager Gres Todorchuk
Renata Kazanska Communication Manager Gres Todorchuk
The agency created and implemented campaign about home safety behavior during wartime as a response to the attacks on energy infrastructure resulting into increase the number of fires due to incorrect use of alternative devices for heating and lighting homes. The communication focused at raising people's awareness of potential danger and inculcating the habit of checking the safety rules before action. The campaign was implemented in partnership with the State Service of Ukraine for Emergency Situations. The number of fires decreased by 20.6% when installing and operating electrical devices; by 18.5% - when installing and operating furnaces and heat-generating devices.
Agency Name: One Health
Client Company Name: UNICEF Ukraine, The State Emergency Service of Ukraine
Contributing companies:
Universal McCann Ukraine
Mokka Studio
Natalya Olbert-Sinko, managing partner One Health
Hanna Launets, creative director One Health
Kateryna Hrabovska, Head of Digital One Health
Olena Fomichenkova, SMM manager One Health
Kateryna Buts, senior designer One Health
Tetyana Laviniukova, senior copywriter One Health
Alina Dziubko, project manager One Health
Tetyana Kazanzhy, Social & Behavior Officer UNICEF Ukraine
Anna Sukhodolska, Communication and Behaviour Change Lead UNICEF Ukraine
Oleksandr Khorunzhyi, press-officer State Emergency Situations Service of Ukraine
The Kind Fuel, the WOG's charitable campaign, managed to overcome the consequences of the national fuel shortage and collect 120,000 liters of fuel for volunteers. The The Kind Fuel campaign garnered 9,000,000 impressions, and the WOG brand established itself in people's minds as a socially responsible brand.
Agency Name: IAMIDEA
Client Company Name: WOG (West Oil Group), UNITED 24
Contributing companies:
UM Ukraine
Igor Finashkin Creative Director
Irene Ilchanka Team Lead
Dima Gorbenko Copywriter
Anna Zhdan Account manager
Philip Bilyansky Art director
Hennadii Karlinskyi Head of Marketing
In wartime, when most cultural initiatives lose their meaning, having neither audience demand nor resources and risk becoming toxic, "Svit Skovorody" becomes the only major cultural project in Ukraine that not only survived the blackout, but also gathered a record audience and received the support and approval of society. The results were achieved with a budget three times smaller than similar pre-war projects in active cooperation with media partners.
Agency Name: Postmen
Client Company Name: Ministry of Culture and Information Policy of Ukraine
Yaroslav Vedmid, CEO, Postmen
Hanna Savchuk, Account Director, Postmen
Yevhenii Stasinevych, Curator, Postmen
Galyna Grygorenko, Deputy Minister of Culture and Information Policy of Ukraine, Ministry of Culture and Information Policy of Ukraine
Anna Seniuk, Creative director, Postmen
Nastia Ischenko, Production manager, Postmen
Iryna Pavlova, Art director, Postmen
Oksana Shcherbakova, Art director, Postmen
Olga Mykhalets, Creative producer/Director, Postmen
Maria Karatkevich, Creative copywriter, Postmen
The Kind Fuel, the WOG's charitable campaign, managed to overcome the consequences of the national fuel shortage and collect 120,000 liters of fuel for volunteers. The The Kind Fuel campaign garnered 9,000,000 impressions, and the WOG brand established itself in people's minds as a socially responsible brand.
Agency Name: IAMIDEA
Client Company Name: WOG (West Oil Group), VISA
Contributing companies:
Enjoying Life Foundation
Igor Finashkin Creative Director
Yulia Marfich Account manager
Irene Ilchanka Creative lead
Tonia Kondakova Art Director
Dmytro Horbenko Copywriter
Anastasia Korzhenko Motion designer
Hennadii Karlinskyi Head of Marketing