Conference & Effie Gala

28 November 2025, Kyiv

Effie Gala and Best Marketing Practices Conference

Join the marketing and advertising industry’s landmark event of the year.

The Best Marketing Practices Conference is a must-attend gathering packed with exclusive, insight-driven content. The conference agenda will feature finalist cases from the Effie Awards Ukraine 2025, offering a deep dive into the most effective marketing campaigns in the country.

Attendees will gain first-hand knowledge of the challenges, market contexts, business objectives, communication strategies, and measurable results of top-performing campaigns — directly from those who built them: CMOs and brand managers of leading Ukrainian companies, alongside CEOs, strategists, and creative directors from the country’s top communications agencies.

The core mission of the conference is to foster the advancement of effective marketing practices in Ukraine. It aims to showcase best-in-class case studies, uncover emerging opportunities, and strengthen the professional ecosystem by building meaningful industry connections.

In the evening of November 28, the spotlight will shift to the Effie Awards Ukraine 2025 Gala Ceremony, where we will honor the most effective marketing and advertising campaigns of the year.

Following the ceremony, the National Rankings of Effectiveness will be unveiled - recognizing the top communications and media agencies, agency networks, advertisers, and brands in Ukraine. The event will also reveal the “Communications Agency of the Year”.

This is the day that unites top marketers, creatives, strategists, brand leaders, and agencies to celebrate the effectiveness of marketing communications. We invite everyone committed to marketing effectiveness to be part of this event.

For pass inquiries and additional information, please contact the organizing committee at: project@vrk.org.ua or +380 50 419 78 85.