29 NOVEMBER 2024

In the conference program changes are possible. Please stay tuned for updates. 

Best Marketing Practices

09:00 - 09:50

Delegate registration

09:50 - 10:00

Welcome speech from organizer

Welcome speech from organizer

Maksym Lazebnyk, Producer of Effie Ukraine, CEO of All-Ukrainian Advertsing Coalition

10:00 - 15:30

Conference moderators Conference moderators

Conference moderators

Oksana Zhurovich, CEO, OMD Optimum Media
Volodymyr Shynkarenko, Development Programs Lead, OMD Optimum Media

10:01 - 10:15

Linex: In Data We Trust

Linex: In Data We Trust

Maryna Navrotska, Head of Product Marketing, Performics Ukraine

10:15 - 10:30

lifecell as a game changer in the industry lifecell as a game changer in the industry lifecell as a game changer in the industry

lifecell as a game changer in the industry

Tetiana Ilienko, Brand Management and Communications Expert, lifecell
Avi Schupak, Head of Marketing Communications Department, lifecell
Viacheslav Strembytskyi, Project and Marketing Manager, lifecell

10:30 - 10:45

How are you? I’m Fine How are you? I’m Fine

How are you? I’m Fine

Vitaliy Deynega, Founder of Ukrainian Witness, Team Leader of I’m Fine
Artur Malinovskyi, Head of Global PR & Communication, I’m Fine

10:45 - 11:00

Playing with no fear Playing with no fear

Playing with no fear

Anastasiia Zolotukhina-Shkurko, SBC Officer, UNICEF UKRAINE
Olga Mykhalets, Creative Producer, Postmen

11:00 - 11:20

How we made Proftech education cool How we made Proftech education cool

How we made Proftech education cool

Dmytro Zavgorodnii, Deputy Minister for Digital Transformation (CDTO), Ministry of Education and Science of Ukraine
Valentyn Paniuta, Co-founder, CEO, HyperNormal (post)creative agency

11:20 - 11:40

Trends 2024 in Marketing Communications Management. Research by Factum Group

Trends 2024 in Marketing Communications Management. Research by Factum Group

Ivan Dubinskyi, CEO, Factum Group

11:40 - 12:00

About bold creativity or how to trust an agency About bold creativity or how to trust an agency

About bold creativity or how to trust an agency

Olena Polyakova, Brand Manager, Galychyna
Veronika Selega, CEO, Bickerstaff.312

12:00 - 12:15

My national shirt: 2 million views in 2 days. Without promotion My national shirt: 2 million views in 2 days. Without promotion

My national shirt: 2 million views in 2 days. Without promotion

Andriy Cherukha, CEO, Etnodim
Oleksandr Khmyrov, Creative Producer, Drama queen agency

12:15 - 12:30

Prom-Payment – a small button with big ambitions Prom-Payment – a small button with big ambitions

Prom-Payment – a small button with big ambitions

Yulia Novachenko, Marketing and Communications Director, Prom
Ilya Pochkun, Co-founder and Creative Director, Taktika Agency

12:30 - 12:45

Make it wider: a jump from niche to masses. Philips Sonicare Interdental Make it wider: a jump from niche to masses. Philips Sonicare Interdental

Make it wider: a jump from niche to masses. Philips Sonicare Interdental

Nataliia Popovchenko, Consumer Marketing Manager OHC, Philips Ukraine
Nataliia Romanenko, CEE Strategic Director, OMD Optimum Media

12:45 - 13:00

B2B. Know Where they begin theirs B2B. Know Where they begin theirs

B2B. Know Where they begin theirs

Alyona Gorkovenko, Marketing Team Manager, OLX Ukraine and Central Asia
Olha Profatylo, Strategy Lead, Carat Ukraine

13:00 - 13:20

It's easier to be BRAVE with Maybelline New York It's easier to be BRAVE with Maybelline New York

It's easier to be BRAVE with Maybelline New York

Liliia Bushkova, Senior Brand Manager Maybelline New York, L'Oréal Ukraine
Ruslan Taranenko, Strategic Planning Group Head, Zenith Ukraine

13:20 - 13:40

Grand premiere of the Grand Burger Grand premiere of the Grand Burger

Grand premiere of the Grand Burger

Yana Lut, Brand Manager, KFC Ukraine
Anna Ostapenko, CEO, Media First Ukraine (BetterSvit Holding)

13:40 - 14:00

Honey: Ukrainian Pastry Art and a Madness of Flavors Honey: Ukrainian Pastry Art and a Madness of Flavors

Honey: Ukrainian Pastry Art and a Madness of Flavors

Maryna Frolova, Creative and Brand Director, Honey, Zavertailo
Yaroslava Kravets, Project Manager, [isdgroup]

14:00 - 14:15

DONATIONS CHALLENGE by BOLT DONATIONS CHALLENGE by BOLT

DONATIONS CHALLENGE by BOLT

Serhii Kostia, Marketing Director Central & Eastern Europe, Asia markets, BOLT
Serhii Artemenko, Creative Director, ROCKETS. GROWTH R&D

14:15 - 14:30

The biggest ukrainian fundraiser to boost air defense The biggest ukrainian fundraiser to boost air defense

The biggest ukrainian fundraiser to boost air defense

Olena Plakhova, Chief Reputation Officer of the NOVA Group (Nova Post)
Svitlana Stepanenko, Managing Partner, BetterSvit Holding

14:30 - 14:45

The Battle for Light: How to Bring the World's Attention Back to the Destroyed Energy Sector and Unite Ukrainians in the Darkest Times The Battle for Light: How to Bring the World's Attention Back to the Destroyed Energy Sector and Unite Ukrainians in the Darkest Times The Battle for Light: How to Bring the World's Attention Back to the Destroyed Energy Sector and Unite Ukrainians in the Darkest Times

The Battle for Light: How to Bring the World's Attention Back to the Destroyed Energy Sector and Unite Ukrainians in the Darkest Times

Felix Zinchenko, Head of Public Affairs and Communications, DTEK
Olexander Shevelyov, Senior Strategic Communications Manager, DTEK
Artem Karelin, Creative Director, Banda Agency

14:45 - 15:00

Better Life for Animals at Any Time Better Life for Animals at Any Time

Better Life for Animals at Any Time

Liliia Bondarenko, Senior Brand Manager Purina, Nestle Ukraine
Ivanna Bereziuk, Senior account manager, McCANN Kyiv

15:00 - 15:15

Minefields Honey Minefields Honey

Minefields Honey

Kateryna Spivakova, Director of Communications and Government Relations, Kernel
Kosta Schneider, Chief Creative Director, Publicis Groupe Ukraine and Czech Republic + Saatchi & Saatchi Ukraine, President of Art Directors Club Ukraine

15:15 - 15:30

Morshynska Sport. The Power of Recovery in Water Balance

Morshynska Sport. The Power of Recovery in Water Balance

Natalia Boronina, Founder, VIVID

15:30 - 17:00

Technical break

17:00 - 21:00

AWARDS CEREMONY OF EFFIE AWARDS UKRAINE 2024

17:00 - 21:00

for participants of Awards Ceremony

17:00-18:00 Welcome Drinks
18:00-20:00 Effie Awards Ceremony
20:00-21:00 Evening Networking & Aftershow Drinks