In the conference program changes are possible. Please stay tuned for updates.
09:00 - 09:50
Delegate registration
09:50 - 10:00
Welcome speech from organizer
Maksym Lazebnyk, Producer of Effie Ukraine, CEO of All-Ukrainian Advertsing Coalition
10:00 - 15:30
Conference moderators
Oksana Zhurovich, CEO, OMD Optimum Media Volodymyr Shynkarenko, Development Programs Lead, OMD Optimum Media
10:01 - 10:15
Linex: In Data We Trust
Maryna Navrotska, Head of Product Marketing, Performics Ukraine
10:15 - 10:30
lifecell as a game changer in the industry
Tetiana Ilienko, Brand Management and Communications Expert, lifecell Avi Schupak, Head of Marketing Communications Department, lifecell Viacheslav Strembytskyi, Project and Marketing Manager, lifecell
10:30 - 10:45
How are you? I’m Fine
Vitaliy Deynega, Founder of Ukrainian Witness, Team Leader of I’m Fine Artur Malinovskyi, Head of Global PR & Communication, I’m Fine
10:45 - 11:00
Playing with no fear
Anastasiia Zolotukhina-Shkurko, SBC Officer, UNICEF UKRAINE Olga Mykhalets, Creative Producer, Postmen
11:00 - 11:20
How we made Proftech education cool
Dmytro Zavgorodnii, Deputy Minister for Digital Transformation (CDTO), Ministry of Education and Science of Ukraine Valentyn Paniuta, Co-founder, CEO, HyperNormal (post)creative agency
11:20 - 11:40
Trends 2024 in Marketing Communications Management. Research by Factum Group
Ivan Dubinskyi, CEO, Factum Group
11:40 - 12:00
About bold creativity or how to trust an agency
Olena Polyakova, Brand Manager, Galychyna Veronika Selega, CEO, Bickerstaff.312
12:00 - 12:15
My national shirt: 2 million views in 2 days. Without promotion
Andriy Cherukha, CEO, Etnodim Oleksandr Khmyrov, Creative Producer, Drama queen agency
12:15 - 12:30
Prom-Payment – a small button with big ambitions
Yulia Novachenko, Marketing and Communications Director, Prom Ilya Pochkun, Co-founder and Creative Director, Taktika Agency
12:30 - 12:45
Make it wider: a jump from niche to masses. Philips Sonicare Interdental
Nataliia Popovchenko, Consumer Marketing Manager OHC, Philips UkraineNataliia Romanenko, CEE Strategic Director, OMD Optimum Media
12:45 - 13:00
B2B. Know Where they begin theirs
Alyona Gorkovenko, Marketing Team Manager, OLX Ukraine and Central Asia Olha Profatylo, Strategy Lead, Carat Ukraine
13:00 - 13:20
It's easier to be BRAVE with Maybelline New York
Liliia Bushkova, Senior Brand Manager Maybelline New York, L'Oréal Ukraine Ruslan Taranenko, Strategic Planning Group Head, Zenith Ukraine
13:20 - 13:40
Grand premiere of the Grand Burger
Yana Lut, Brand Manager, KFC Ukraine Anna Ostapenko, CEO, Media First Ukraine (BetterSvit Holding)
13:40 - 14:00
Honey: Ukrainian Pastry Art and a Madness of Flavors
Maryna Frolova, Creative and Brand Director, Honey, Zavertailo Yaroslava Kravets, Project Manager, [isdgroup]
14:00 - 14:15
DONATIONS CHALLENGE by BOLT
Serhii Kostia, Marketing Director Central & Eastern Europe, Asia markets, BOLT Serhii Artemenko, Creative Director, ROCKETS. GROWTH R&D
14:15 - 14:30
The biggest ukrainian fundraiser to boost air defense
Olena Plakhova, Chief Reputation Officer of the NOVA Group (Nova Post) Svitlana Stepanenko, Managing Partner, BetterSvit Holding
14:30 - 14:45
The Battle for Light: How to Bring the World's Attention Back to the Destroyed Energy Sector and Unite Ukrainians in the Darkest Times
Felix Zinchenko, Head of Public Affairs and Communications, DTEK Olexander Shevelyov, Senior Strategic Communications Manager, DTEK Artem Karelin, Creative Director, Banda Agency
14:45 - 15:00
Better Life for Animals at Any Time
Liliia Bondarenko, Senior Brand Manager Purina, Nestle Ukraine Ivanna Bereziuk, Senior account manager, McCANN Kyiv
15:00 - 15:15
Minefields Honey
Kateryna Spivakova, Director of Communications and Government Relations, Kernel Kosta Schneider, Chief Creative Director, Publicis Groupe Ukraine and Czech Republic + Saatchi & Saatchi Ukraine, President of Art Directors Club Ukraine
15:15 - 15:30
Morshynska Sport. The Power of Recovery in Water Balance
Natalia Boronina, Founder, VIVID
15:30 - 17:00
Technical break
17:00 - 21:00
AWARDS CEREMONY OF EFFIE AWARDS UKRAINE 2024
17:00 - 21:00
for participants of Awards Ceremony
17:00-18:00 Welcome Drinks 18:00-20:00 Effie Awards Ceremony 20:00-21:00 Evening Networking & Aftershow Drinks