Date: 15 December 2021

Location: Mercure Congress Centre at Mercure Kyiv Congress (6, Vadyma Hetmana St., Section B, 4th floor, Kyiv)

Conference moderators:

Olena Martynova, CMO, StarLightMedia

Svitlana Stepanenko, Managing Partner, Twiga Group Ukraine

Best Marketing Practices

09:00 - 10:00

Delegate registration

10:00 - 10:15

Welcome speech from organizer of Effie Awards Ukraine

Welcome speech from organizer of Effie Awards Ukraine

Maksym Lazebnyk, Producer of the project, CEO of All-Ukrainian Advertsing Coalition

10:15 - 10:30

Meowbook Meowbook

Meowbook

Marina Kaydash, Senior Co-marketing Specialist, Lenovo Ukraine
Svitlana Zagidko, Managing Director, Leo Burnett Ukraine

10:30 - 10:45

The best side of Molokija The best side of Molokija

The best side of Molokija

Yuliia Demchyk, Chief Marketing Officer, Molokija
Hanna Kulinich, Integration Team Senior Manager, Starcom Ukraine

10:45 - 11:00

Presidential test drive Presidential test drive

Presidential test drive

Alina Kosa, Head of Communications & Digital, Peugeot Citroеn Ukraine
Yurii Babynetz, СЕО, Mindgineer

11:00 - 11:15

Lesya Ukrainka: 150 names – how a literary classic became the most popular celebrity in Ukraine Lesya Ukrainka: 150 names – how a literary classic became the most popular celebrity in Ukraine

Lesya Ukrainka: 150 names – how a literary classic became the most popular celebrity in Ukraine

Galyna Grygorenko, Head of the State Agency for Arts and Art Education, co-organizer of official events to celebrate the 150th anniversary of Lesya Ukrainka
Yaroslav Vedmid, CEO and founder of Postmen, Developer of strategy, branding and co-organizer of official events to celebrate the 150th anniversary of Lesya Ukrainka

11:15 - 11:30

How to headhunt a good employee through relatives How to headhunt a good employee through relatives How to headhunt a good employee through relatives

How to headhunt a good employee through relatives

Anastasiia Solianyk, Communications and Marketing Leader, Mazars
Olha Kokoshko, Managing Partner, Nebo ideas agency
Oleh Kyselytsia, Creative Director, Nebo ideas agency

11:30 - 11:45

#littlebigcelebrations #littlebigcelebrations

#littlebigcelebrations

Anna Havrylova, Brand Manager, MARTINI
Anastasia Zaitseva, Creator, Rockets. Growth R&D

11:45 - 12:00

Lion of the match

Lion of the match

Kostiantyn Los, Senior brand manager of Lvivske, Carlsberg Ukraine

12:00 - 12:15

The world needs real beauty The world needs real beauty

The world needs real beauty

Alina Diumina, Category Marketing Manager, Unilever (Deo, Hair and Skin Cleansing)
Oleksandra Koshevetska, Media Group Head, Initiative

12:15 - 12:30

Environmental Good: open the window of opportunity for brands

Environmental Good: open the window of opportunity for brands

Nataliya Boyarchuk, Partner of Adsapience, Co-founder of Earth Day Ukraine, Co-founder of Sustainable Strategies Institute, Member of Supervisory Board of Sustainable Communications of All-Ukrainian Advertising Coalition

12:30 - 12:45

The biggest wave of divorces in Ukraine The biggest wave of divorces in Ukraine

The biggest wave of divorces in Ukraine

Olena Koltyk, Director of the Department of Waste Management and Eco Safety, Ministry of Ecology and Natural Resources of Ukraine
Svitlana Stepanenko, Managing Partner, Twiga Group Ukraine

12:45 - 13:00

When all around burns When all around burns When all around burns

When all around burns

Anna Zhukovska, CEO Isobar Ukraine, Co-founder PO "Eco-optimists"
Julia Karpushina, CEO Amplifi Ukraine, Co-founder PO "Eco-optimists"
Eugene Molna-Ivasyuk, Creative Director, Isobar Ukraine

13:00 - 13:15

Fake Porn Fake Porn

Fake Porn

Maksym Rovinskyy, Communications Director, CO "100% Life"
Iryna Miroshnychenko, New Business Director, MedInform Ukraine

13:15 - 13:30

The butterfly in a spacesuit The butterfly in a spacesuit

The butterfly in a spacesuit

Elena Plakhova, Director for Corporate Communications, Nova poshta
Yaroslava Gres, Co-founder, Gres Todorchuk

13:30 - 13:45

How the soviet symbol became the symbol of changes How the soviet symbol became the symbol of changes

How the soviet symbol became the symbol of changes

Serhiy Biloshytskyy, Creative Director, Saatchi & Saatchi Ukraine
Maksym Potapovych, SMM Manager, KyivPride

13:45 - 14:00

One Blue Ocean story One Blue Ocean story

One Blue Ocean story

Kateryna Kovtun, Senior Marketing Specialist Male Grooming, Philips Ukraine
Kseniya Mykhaylenko, Strategic Director, OMD OM Ukraine

14:00 - 14:15

How a pack of Cheetos set new effectiveness benchmarks in Ukrainian TikTok How a pack of Cheetos set new effectiveness benchmarks in Ukrainian TikTok

How a pack of Cheetos set new effectiveness benchmarks in Ukrainian TikTok

Daria Gokhman, Senior Brand Manager TM Sadochok, PepsiCo Ukraine
Natalia Boronina, Managing Director, VIVID

14:15 - 14:30

The first virtual restaurant in Ukraine – Chernomorka.Online The first virtual restaurant in Ukraine – Chernomorka.Online

The first virtual restaurant in Ukraine – Chernomorka.Online

Olga Kopylova, Founder, Chernomorka
Ievgen Kudriavchenko, Co-founder and CEO, Vintage

14:30 - 14:45

Priceless music lessons Priceless music lessons

Priceless music lessons

Natalia Baidala, Head of Integrated Marketing and Communications, Mastercard Ukraine and Moldova
Alla Zagorodnia, Group Account Director, McCann Kyiv

14:45 - 15:00

How to successfully bring a new product to market with performance marketing. ARX and Netpeak: telematics auto insurance How to successfully bring a new product to market with performance marketing. ARX and Netpeak: telematics auto insurance

How to successfully bring a new product to market with performance marketing. ARX and Netpeak: telematics auto insurance

Anton Myronenko, Digital Marketing Expert, ARX
Ilya Strizhak, PPC Specialist at Enterprise Department, Netpeak

15:00 - 15:15

For the small business smile For the small business smile

For the small business smile

Ksenia Sikorska, Marketing Director, FUIB
Svitlana Tsvelenieva, Creative Director, MullenLowe Adventa

15:15 - 15:30

How IQOS went all-in against the whole industry

How IQOS went all-in against the whole industry

Dmytro Zinchenko, Head of Products, IQOS (Phillip Morris)

15:30 - 16:00

DRAWS FROM PARTNERS

19:00 - 23:00

AWARDS CEREMONY OF EFFIE AWARDS UKRAINE 2021

19:00 - 23:00

for participants of Awards Ceremony

19:00-20:00 Welcome Drinks
20:00-22:00 Effie Awards Ceremony
22:00-23:00 Buffet Dinner & Aftershow Drinks