3 грудня 2018
Фіналісти Effie Awards Ukraine 2018
Effie Awards Ukraine 2018 анонсує фіналістів – найбільш ефективні кампанії України в області маркетингових комунікацій.
У фінал пройшло 104 заявки у 49 категоріях. За умовами конкурсу роботи оцінюються у три етапи членами журі Effie Awards Ukraine, визнаними професіоналами рекламно-комунікаційного ринку. У першому турі були визначені фіналісти, у другому – переможці, а на засіданні 5 грудня члени Гранд журі оберуть Гран-прі конкурсу.
Переможці конкурсу будуть оголошені вже 12 грудня на Effie Gala, що проходитиме у конгрес-центрі Mercure Congress Centre комплексу Mercure Kyiv Congress. Також цього дня відбудеться нагородження переможців рейтингів ефективності для рекламних та медіа агентств, рекламно-комунікаційних холдингів, брендів та рекламодавців, а також рейтингу Best Marketing Teams, який визначить найкращі маркетинг-команди рекламодавців України.
А поки у вас є можливість побачити повний перелік фіналістів конкурсу Effie Awards Ukraine 2018.
У разі запитань, звертайтеся до оргкомітету: +380 44 490-90-30, Катерина Грабовська, festival@vrk.org.ua та Ольга Підгорська, project@vrk.org.ua.
| Entrant | Entry name | Marketer | Brand |
| 1. Food | |||
| Dentsu Media | Turning Millennium into a star | Chocolate factory Millennium | Millennium |
| 2. Non-alcoholic drinks | |||
| Y&R | The First Rule | IDS Borjomi Ukraine | Morshynska Sport |
| BBDO Ukraine | A Confrontation of Worlds | PepsiCo | Pepsi Cola |
| 3. Alcoholic drinks | |||
| Rockets. Growth R&D | Aperitivo Time | Bacardi-Martini Ukraine | MARTINI |
| THINKMcCANN | Anti-compote from anti-granny | Carlsberg Ukraine | S&R Garage |
| 5. Health & Beauty | |||
| TABASCO | Transformation | Henkel Ukraine | Syoss |
| Gres Todorchuk PR | The Opera No One Heard | NGO Vidchui | NGO Vidchui |
| 6. Medicines & medical care services | |||
| Vivid by Admixer | From Boring Medicine to Brand-Support for Every Mom | BIOCODEX UKRAINE | Otipax |
| Media First Ukraine | The theory of large numbers | DILEO Farma Ukraine | Tantum Verde |
| ekonomika+ | Dytynology | Medical centre "Dobrobut" | Dytynologia (Childrenology) |
| 8. Home furnishings & appliances, office equipment | |||
| Postmen DA | Electrolux Ultra Silencer | Electrolux | Electrolux |
| Media First Ukraine | #warmstory | Hansa Ukraine | Hansa |
| 10. Products and services for children | |||
| COXO | Agu moms choice | PepsiCo | Agusha |
| 11. Automotive | |||
| BBDO Ukraine | Small steps to big changes. | Toyota-Ukraine | Toyota Camry |
| 12. Telecommunications services | |||
| TABASCO | The end of voice era | Vodafone Ukraine | Vodafone Ukraine |
| Serviceplan Ukraine | Roaming “Aboriginals” | Kyivstar | Kyivstar |
| MullenLowe Adventa | Smart alternative to UNLIMs | lifecell | lifecell |
| 16. Retail & public services | |||
| THINKMcCANN | Care in action | FOZZY GROUP | Fora |
| Ogilvy Ukraine | METRO KEEPS PRICES FIT | METRO Cash&Carry Ukraine | Metro Cash&Carry Ukraine |
| 18. Foodservice | |||
| TBWAUkraine | Maestro Beef&Cheddar | McDonald’s Ukraine | McDonald's |
| 20. Leisure, entertainment, culture & education, travel & tourism | |||
| Gres Todorchuk PR | Global Teacher Prize Ukraine: How to turn teachers into celebrities | NGO Osvitoria | NGO Osvitoria |
| 21. Financial & Business services | |||
| Oschadbank | Small business - big deal | Oschadbank | Oschadbank. Build yours |
| Havas Ukraine | Uncle Zhora | Moneyveo | Moneyveo |
| 22. Media & Self promotion | |||
| 1+1 media | #SCHOOL | 1+1 media group | 1+1 media group |
| 23. Delivery. Post servises | |||
| CF.Digital | Now the mail has a soul! | ELTECH LLC | TravelPost |
| 25. Social & charity | |||
| Leo Burnett Ukraine | #MoneyCanChallenge | “Tabletochki” Fund | Tabletochki |
| ISD Group | Huggies. Born for hugs 2018 | Kimberly-Clark Ukraine | Huggies |
| Gres Todorchuk PR | Uncounted Since 1932 | Ukrainian Leadership Academy | Ukrainian Leadership Academy |
| 26. Political and patriotic campaigns, state campaigns and programs | |||
| Gres Todorchuk PR | Uncounted Since 1932 | Ukrainian Leadership Academy | Ukrainian Leadership Academy |
| Gres Todorchuk PR | Corruption Park: Controversy as a way to disrupt indifference | European Union Anti-Corruption Initiative | European Union Anti-Corruption Initiative |
| 27. Small Budget | |||
| PlusOne | Book Forum. Reinvention | Publishers’ Forum | Publishers’ Forum |
| Media First Ukraine | #warmstory | Hansa Ukraine | Hansa |
| Kinograf | #FairBnB | Beer Point | Beer Point |
| Havas PR Kyiv | Hemophilia: a Bubble Wrap Hoodie | Shire Ukraine | Shire |
| 28. Rebranding | |||
| Zenith | Fructis Renovation or how to be on the TOP again | L’OREAL UKRAINE | Fructis/Garnier |
| THINKMcCANN | Care in action | FOZZY GROUP | Fora |
| 29. New technologies and/or Media innovation | |||
| Media First Ukraine | #warmstory | Hansa Ukraine | Hansa |
| Carat Ukraine | RASTISHKA! ANIMATE MAGNETS – DISCOVER THE WORLD! | Danone Ukraine | RASTISHKA |
| 30. Product/Service Launch | |||
| TBWAUkraine | Maestro Beef&Cheddar | McDonald’s Ukraine | McDonald's |
| Publicis Ukraine | Your burger - your rules | Nestle Ukraine | Torchyn |
| Hoshva PR | Microlax. How to enter in new category 'fast and gentle' and gain №4 rank for 6 month | Johnson & Johnson Ukraine | Microlax |
| Oschadbank | Small business - big deal | Oschadbank | Oschadbank. Build yours |
| THINKMcCANN | Retro-innovation | Carlsberg Ukraine | Lwiwske Eksportowe |
| THINKMcCANN | Anti-compote from anti-granny | Carlsberg Ukraine | S&R Garage |
| THINKMcCANN | A story of viral contamination with Colorista | L’Oreal Paris | L’Oreal Paris |
| 31. Most effective use of social media marketing | |||
| Postmen DA | #SCHOOLmania | 1+1 media group | 1+1 media group |
| Leo Burnett Ukraine | #MoneyCanChallenge | “Tabletochki” Fund | Tabletochki |
| Kinograf | #FairBnB | Beer Point | Beer Point |
| 32. Data-driven/programmatic | |||
| Isobar Ukraine | Pharma Digital Pioneer, or How to become a market leader via digital | Bayer | Bepanthen® Plus |
| 33. Single Impact Engagement | |||
| Saatchi&Saatchi | How Rebra&Kotlety gastro-bar "hacked" Champions League final | Gastrobar Rebra&Kotlety | Rebra&Kotlety gastrobar |
| Gres Todorchuk PR | Uncounted Since 1932 | Ukrainian Leadership Academy | Ukrainian Leadership Academy |
| Gres Todorchuk PR | The Opera No One Heard | NGO Vidchui | NGO Vidchui |
| Rockets. Growth R&D | Aperitivo Time | Bacardi-Martini Ukraine | MARTINI |
| 34. Short Term Effects | |||
| Rockets. Growth R&D | Before And After New Year | MHP S.A. | Nasha Ryaba |
| Rockets. Growth R&D | Aperitivo Time | Bacardi-Martini Ukraine | MARTINI |
| Postmen DA | #SCHOOLmania | 1+1 media group | 1+1 media group |
| PlusOne | Book Forum. Reinvention | Publishers’ Forum | Publishers’ Forum |
| Kinograf | #FairBnB | Beer Point | Beer Point |
| Initiative | AXA Start the morning properly | Lantmanen AXA | AXA |
| 35. Long-term Effectiveness | |||
| Rockets. Growth R&D | Martini. Reboot. | Bacardi-Martini Ukraine | MARTINI |
| ISD Group | Huggies. born for hugs 2018 | Kimberly-Clark Ukraine | Huggies |
| BBDO Ukraine | A Confrontation of Worlds | PepsiCo | Pepsi Cola |
| THINKMcCANN | How Garage revived a non-trendy category and became its leader | Carlsberg Ukraine | S&R Garage |
| THINKMcCANN | KOMOn to the processed cheese market! | KOMO UKRAINE | KOMO |
| THINKMcCANN | How to become CHEESEreous player | KOMO UKRAINE | KOMO |
| 37. Loyalty | |||
| Kinograf | #FairBnB | Beer Point | Beer Point |
| 38. Experiential Marketing | |||
| Rockets. Growth R&D | Give the fire on the festival | MHP S.A. | Appetytna |
| TWIGA UKRAINE | Let’s PUMB, PUMB, PUMB! | FUIB | FUIB |
| Rockets. Growth R&D | Aperitivo Time | Bacardi-Martini Ukraine | MARTINI |
| 39. Business Challenge/David vs. Goliath | |||
| Postmen DA | #SCHOOLmania | 1+1 media group | 1+1 media group |
| 41. Single Communication Channel | |||
| Postmen DA | Electrolux Ultra Silencer | Electrolux | Electrolux |
| Leo Burnett Ukraine | #MoneyCanChallenge | “Tabletochki” Fund | Tabletochki |
| Media First Ukraine | The theory of large numbers | DILEO Farma Ukraine | Tantum Verde |
| THINKMcCANN | A story of viral contamination with Colorista | L’Oreal Paris | L’Oreal Paris |
| 42. Sponsorship | |||
| Carat Ukraine | SPONSORSHIP AS A KEY HERO FOR MARKET GROWTH | Philips Ukraine | Philips |
| 43. Seasonal Marketing | |||
| THINKMcCANN | Beer climate change | Carlsberg Ukraine | Lvivske |
| Kinograf | #FairBnB | Beer Point | Beer Point |
| THINKMcCANN | SEASON OF HOT POTAGE SOUPS | Nestle Ukraine | Torchyn |
| 44. Corporate Reputation | |||
| Grape Digital | MHP Start. Employer’s brand for new specialists | Myronivsky Hliboproduct | Mironivsky Hliboproduct |
| 1+1 media | The Ideas People | 1+1 media group | 1+1 media group |
| 45. Youth Marketing | |||
| Rockets. Growth R&D | Give the fire | MHP S.A. | Appetytna |
| Postmen DA | #SCHOOLmania | 1+1 media group | 1+1 media group |
| DTF Agency | The BASE Kyiv | adidas | adidas |
| #Oddee Agency | Pit Bull Battle V | New Products Group | Pit Bull |
| Publicis Ukraine | Your burger - your rules | Nestle Ukraine | Torchyn |
| Havas Digital Kyiv | Durnev watches stories (how it all began) | Nestle Ukraine | Lion |
| THINKMcCANN | Anti-compote from anti-granny | Carlsberg Ukraine | S&R Garage |
| 46. Branded content & Branded Utility | |||
| Postmen DA | #SCHOOLmania | 1+1 media group | 1+1 media group |
| U.N.C.L.E. | Huggies Club YouTube community | Kimberly-Clark Ukraine | Huggies |
| 47. Native advertising | |||
| Kinograf | #FairBnB | Beer Point | Beer Point |
| Havas Digital Kyiv | How to overtake the growth of the market ten times, endangering the product ten times? | ASBIS Ukraine | Ultimate Ears |
| Black Box | E-katalog. How to make someone`s content to work for you | NADAVI TRADE SYSTEM | E-katalog |
| 48. Celebrity Sells | |||
| Zenith | The very same feeling when you're with Pure the coolest one | L’OREAL UKRAINE | Pure/Garnier |
| THINKMcCANN | To the legendary Final with the legendary Sasho | Mastercard-Ukraine | Mastercard |
| Digital Choo Marketing Agency | How the Bald one earned a spot on the couch | Pari-Match | Parimatch |
| Gres Todorchuk PR | Celebrity Alphabet | NGO Vidchui | NGO Vidchui |
| Carat Ukraine | HOW TO TRIPLE DIGIT ROI | Philips Ukraine | Philips |
| Y&R | In Sport We Trust | IDS Borjomi Ukraine | Morshynska Sport |
| 49. Cross Media Storytelling | |||
| Rockets. Growth R&D | Before And After New Year | MHP S.A. | Nasha Ryaba |
| Postmen DA | #SCHOOLmania | 1+1 media group | 1+1 media group |
| #Oddee Agency | Pit Bull Battle V | New Products Group | Pit Bull |
| PlusOne | Book Forum. Reinvention | Publishers’ Forum | Publishers’ Forum |
| THINKMcCANN | A ball can start priceless stories | Mastercard-Ukraine | Mastercard |
| TV Ukraine | Grand show «Liga Zirok» | TV Ukraine | TV Ukraine |