2 грудня 2019
Фіналісти Effie Awards Ukraine 2019
Effie Awards Ukraine 2019 анонсує фіналістів – найбільш ефективні кампанії України в області маркетингових комунікацій.
У фінал пройшло 122 заявки у 42 категоріях. За умовами конкурсу роботи оцінюються у три етапи членами журі Effie Awards Ukraine, визнаними професіоналами рекламно-комунікаційного ринку. У першому турі були визначені фіналісти, у другому – переможці, а на засіданні 3 грудня члени Гранд журі оберуть Гран-прі конкурсу.
Переможці конкурсу будуть оголошені вже 13 грудня на Effie Gala, що проходитиме у конгрес-центрі Mercure Congress Centre комплексу Mercure Kyiv Congress.
Шукайте себе в списку фіналістів конкурсу Effie Awards Ukraine 2019.
У разі запитань, звертайтеся до оргкомітету: +380 44 490-90-30, Ольга Підгорська, project@vrk.org.ua.
| Entrant | Entry name | Marketer | Brand |
| 1. Food | |||
| TBWA Ukraine | Mini.No words needed when you love | PrJSC Myronivsky Hliboproduct TM «Baschinskiy» | PrJSC Myronivsky Hliboproduct TM «Baschinskiy» |
| Media First Ukraine | How we won 50% of the chips market thanks to the movies | PepsiCo Ukraine | Lay’s |
| banda | Sausagesnack: creating a new category in a year | DMYTRUK | DMYTRUK |
| 2. Non-alcoholic drinks | |||
| Rockets. Growth R&D | Only humor can defeat boredom | AB InBev Efes | Kvass « Selo i Lyudy» |
| UM | Fruit that recharge | Vitmark | Jaffa |
| 3. Alcoholic drinks | |||
| Rockets. Growth R&D | Martini-WOW-effect | Bacardi-Martini Ukraine | Martini |
| 5. Health & Beauty | |||
| Carat Ukraine | This is not a shaver. This is OneBlade | Philips Ukraine | Philips OneBlade |
| Hoshva PR&DGTL | Listerine ® "Guarantee of cleanliness” with Olga Freimut | Johnson & Johnson Ukraine | Listerine® |
| Hoshva PR&DGTL | o.b. do – is our password! | Johnson & Johnson Ukraine | o.b. |
| 6. Medicines & medical care services | |||
| Isobar | Scarman: Establishing a New Audience | Bayer | Bepanthen® Plus |
| 10. Products & services for children | |||
| WARTO | Dytynology of Special Development: It's OK to be different | Medical Network Dobrobut | MN Dobrobut |
| 12. Telecommunications services | |||
| Postmen | #druhyishans | 1+1 media group | 1+1 media group |
| McCANN Kyiv | Joice + Teenagers = hangout on top | Vodafone | Vodafone |
| 14. Building industry & real estate | |||
| banda | UNIT.Home: technologies you want to live in | KAN Development/UDP | UNIT.Home |
| 16. Retail & public services | |||
| Vandog Agency | Consultants | TM Intertop | TM Intertop |
| 17. Fashion. Style. Clothing. Jewelry. Accessories. | |||
| banda | One Ukrainian brand against an army of Chinese no name | YES | YES |
| 18. Foodservice | |||
| TBWA Ukraine | Breakfast in McDonald`s | McDonald`s Ukraine | McDonald’s |
| 19. Energy, Nutrition & Fitness | |||
| banda | How Hiitworks found its place among the fitness market monsters | hiitworks | hiitworks |
| 20. Leisure, entertainment, culture & education, travel & tourism | |||
| Gres Todorchuk PR | The first in Ukraine urban interactive Ecotrail | Intertop Ukraine | Intertop Ukraine |
| banda | NAMU: How to beat a 120-year record in museum attendance | National Art Museum of Ukraine | National Art Museum of Ukraine |
| banda | Global rebranding of Ukraine | Cabinet of Ministers of Ukraine | Ukraine NOW |
| banda | From the abandoned factory KievMetroBud to the Top 10 world’s festivals | Closer | Brave! Factory |
| 21. Financial & Business services | |||
| Havas Ukraine | Taras-OK-guy and Sava-The-Amazing | Moneyveo | Moneyveo |
| banda | How to change people's attitude to cashback | Letyshops | Letyshops |
| 22. Media & Self promotion | |||
| Doris Advertising | Our ideas go to waste | Doris Advertising | Doris Advertising |
| banda | Project 70: how to make a brand out of 10 vacancies | banda | banda |
| 24. Other services | |||
| banda | Oh, com'on! Pumping Ukrainian women's confidence | Work.ua | Work.ua |
| banda | How to turn a gas station into a place for ideas | ОККО | ОККО |
| 25. Social & charity | |||
| Postmen | Break the circle of violenсe | United Nations Population Fund in Ukraine | UNFPA Ukraine |
| UAMASTER digital agency | #smthwentwrong | Change Communication | Change Communication |
| Kurazh Bazar | Anyone can be anything | Kurazh Bazar | Kurazh Bazar |
| Adsapience | Mastercard. Brand with purpose | Mastercard Ukraine | Mastercard |
| MedInform Ukraine | #playWithHeart | Bella-Trade | Seni CUP |
| 1+1 media | Beam of Dreams / #mychildhooddream | 1+1 media | 1+1 media |
| 26. Political and patriotic campaigns, state campaigns and programs | |||
| banda | Global rebranding of Ukraine | Cabinet of Ministers of Ukraine | Ukraine NOW |
| banda | NAMU: how to beat a 120-year record in museum attendance | National Art Museum of Ukraine | National Art Museum of Ukraine |
| 27. Small Budget | |||
| TABASCO creative agency | COMBAT CONDENCED MILK | JSC "ICMC" | ICHNYA |
| banda | Project 70: how to make a brand out of 10 vacancies | banda | banda |
| banda | NAMU: how to beat a 120-year record in museum attendance | National Art Museum of Ukraine | National Art Museum of Ukraine |
| 28. Rebranding | |||
| Bayadera Group | KOZAЦЬКА РАDA – UKRAINIAN CHARACTER | Bayadera Group | KOZAЦЬКА PADA |
| Rockets. Growth R&D | Saving Private Apetitna | MHP | Apetytna |
| banda | How to turn a gas station into a place for ideas | ОККО | ОККО |
| banda | NAMU: The brand for all Ukrainian art | National Art Museum of Ukraine | National Art Museum of Ukraine |
| TS/D Agency | Non Stop — Energy Never Stops | New Products Group of Companies | Non Stop |
| banda | Global rebranding of Ukraine | Cabinet of Ministers of Ukraine | Ukraine NOW |
| 29. New technologies | |||
| iplace | Doors in Metro open – cool offers in break in | METRO C&C Ukraine | METRO CASH & CARRY UKRAINE |
| banda | Instoptica: fighting for Ukrainians’ eyesight in the belly of the beast | Luxoptica | Luxoptica |
| 30. Product/Service Launch | |||
| TABASCO creative agency | Ideal Not-milk | Loostdorf Ltd | Ideal Nemoloko |
| Rockets. Growth R&D | Only humor can defeat boredom | AB InBev Efes | Kvass « Selo i Lyudy» |
| McCANN Kyiv | Veni, vidi, hanging out. | Vodafone | Vodafone |
| banda | Sausagesnack: creating a new category in a year | DMYTRUK | DMYTRUK |
| banda | How goodwine made the most human loyalty program | goodwine | goodwine |
| banda | The fastest selling of business-class housing in Kyiv’s history | KAN Development/UDP | UNIT.Home |
| 31. Most effective use of social media marketing | |||
| Postmen | #druhyishans | 1+1 media group | 1+1 media group |
| WARTO | #IYAPROIDUTEST | Medical Network Dobrobut | Medical Network Dobrobut |
| banda | Instoptica: fighting for Ukrainians’ eyesight in the belly of the beast | Luxoptica | Luxoptica |
| 33. Single Impact Engagement | |||
| TABASCO creative agency | COMBAT CONDENCED MILK | JSC "ICMC" | ICHNYA |
| Rockets. Growth R&D | Cool! | Roshen | Roshen Wafers |
| 34. Short Term Effects | |||
| WARTO | #IYAPROIDUTEST | Medical Network Dobrobut | Medical Network Dobrobut |
| Rockets. Growth R&D | That's Right | Roshen | Roshen Wafers |
| Rockets. Growth R&D | Only humor can defeat boredom | AB InBev Efes | Kvass « Selo i Lyudy» |
| banda | Noncactus: three sold-outs in one month | banda | banda |
| banda | How to get all the recruiters jealous in a month | banda | banda |
| banda | The fastest selling of business-class housing in Kyiv’s history | KAN Development/UDP | UNIT.Home |
| 35. Long-term Effectiveness | |||
| Saatchi&Saatchi Ukraine | WOW WHAT A WINNING CAMPAIGN | Mareven Food Europe | ROLLTON |
| McCANN Kyiv | What a fruit! How KIVI TV's conquered the market | KIVI | KIVI |
| NEOS | IQOS: From "is that a powerbank?" to TOP 5 in Google | Philip Morris Sales & Distribution Limited Liability Company | IQOS |
| banda | WORK.UA: Three-year-long confidence shot | Work.ua | Work.ua |
| 36. Shopper Marketing | |||
| Rockets. Growth R&D | Brand+Trade=Successful Kvas | AB InBev Efes | Kvass « Selo i Lyudy» |
| 37. Loyalty | |||
| banda | How goodwine made the most human loyalty program | goodwine | goodwine |
| 38. Experiential Marketing | |||
| Adsapience | Mastercard. Brand with purpose | Mastercard Ukraine | Mastercard |
| TWIGA UKRAINE | Let’s PUMB, PUMB, PUMB! | FUIB | FUIB |
| 39. Business Challenge/David vs. Goliath | |||
| McCANN Kyiv | What a fruit! How KIVI TV's conquered the market | KIVI | KIVI |
| banda | KABANOSY. A daredevil who challenged the sausage kings | DMYTRUK | DMYTRUK |
| 41. Single Communication Channel | |||
| Kurazh Bazar | Anyone can be anything | Kurazh Bazar | Kurazh Bazar |
| Saatchi&Saatchi Ukraine | Refresh Confidence | The Coca-Cola-Ukraine Limited Liability Company | Sprite |
| 42. Sponsorship | |||
| Adsapience | Mastercard. Brand with purpose | Mastercard Ukraine | Mastercard |
| Digital Choo | Sponsorship as a bridge to the hearts of the audience | Pari-Match | Parimatch |
| McCANN Kyiv | Lvivske and Movie that Unites | Carlsberg Ukraine | Lvivske |
| 43. Seasonal Marketing | |||
| Media First Ukraine | How we won 50% of the chips market thanks to the movies | PepsiCo Ukraine | Lay’s |
| Rockets. Growth R&D | Give me more! | Roshen | Roshen Wafers |
| Rockets. Growth R&D | Only humor can defeat boredom | AB InBev Efes | Kvass « Selo i Lyudy» |
| Starcom | Hot wintAR after icy summer | The Coca-Cola-Ukraine Limited Liability Company | Coca-Cola |
| banda | A business conference in the holiday season | banda | banda |
| banda | An elder in the garden — season sales in Comfy | Comfy | Comfy |
| banda | Borjomi: So, you’ve got temper | IDS BORJOMI INTERNATIONAL | Borjomi |
| 44. PR, Corporate Reputation | |||
| Be-it agency | Reading is fun with Happy Meal | McDonald's Ukraine | McDonald’s |
| Gres Todorchuk PR | Little dream – big Christmas tree | Rozetka | Rozetka |
| Havas Digital Kyiv | Stars against fakes | Roust Ukraine | Żubrówka |
| banda | How one parents’ day got the whole agency emotional | banda | banda |
| 45. Youth Marketing | |||
| Zenith | Get your head in the game with Lion together | Nestle Ukraine | Lion |
| Saatchi&Saatchi Ukraine | Only Coke CAN do this | The Coca-Cola-Ukraine Limited Liability Company | Coca-Cola |
| Media First Ukraine | #laysmoviegon | PepsiCo Ukraine | Lay’s |
| McCANN Kyiv | Put your loice, it’s Joice! | Vodafone | Vodafone |
| banda | From the abandoned factory KievMetroBud to the Top 10 world’s festivals | Closer | Brave! Factory |
| 46. Branded content & Branded Utility | |||
| ODDEE Agency | Pit Bull Fight | New Products Group | Pit Bull |
| PLUSPLUS TV Channel | World of Discoveries | Gravis LLC (PLUSPLUS TV Channel) | PLUSPLUS |
| 47. Native advertising | |||
| Saatchi&Saatchi Ukraine | Refresh Confidence | The Coca-Cola-Ukraine Limited Liability Company | Sprite |
| 48. Celebrity Sells | |||
| McCANN Kyiv | “Vremia i Steklo” hanging out with Joice | Vodafone | Vodafone |
| Hoshva PR&DGTL | Listerine ® "Guarantee of cleanliness” with Olga Freimut | Johnson & Johnson Ukraine | Listerine® |
| 49. Cross Media Storytelling | |||
| Postmen | #druhyishans | 1+1 media group | 1+1 media group |
| Starcom | To “see” old-fashioned Coca-Cola’s NY song as a new story | The Coca-Cola-Ukraine Limited Liability Company | Coca-Cola |
| 1+1 media | #forgetaboutage | 1+1 media | 1+1 media |
| banda | Oh, com'on! Pumping Ukrainian women's confidence | Work.ua | Work.ua |
| 50. Brand Experience | |||
| Adsapience | The Game is started. Test yourself | Lenovo | Lenovo |
| Adsapience | Mastercard. Brand with purpose | Mastercard Ukraine | Mastercard |
| Saatchi&Saatchi Ukraine | Only Coke CAN do this | The Coca-Cola-Ukraine Limited Liability Company | Coca-Cola |
| Havas Digital Kyiv | Durnev, Freud and shame on you | Nestle Ukraine | Nescafe 3in1 |
| banda | What if parents find out what their kids are engaged in | banda | banda |
| banda | Project 70: how to make a brand out of 10 vacancies | banda | banda |
| banda | How goodwine made the most human loyalty program | goodwine | goodwine |
| 51. Media innovation/Idea | |||
| ODDEE Agency | Pit Bull Fight | New Products Group | Pit Bull |
| Media First Ukraine | #laysmoviegon | PepsiCo Ukraine | Lay’s |
| banda | Instoptica: fighting for Ukrainians’ eyesight in the belly of the beast | Luxoptica | Luxoptica |
| 52. Target audience reach in media campaign | |||
| Digital Choo | Emotional Targeting | Pari-Match | Parimatch |
| Zenith | How to find new audience to boost brand-leader’s growth | L'Oréal Ukraine | L'Oreal Paris |
| Starcom | Narrow targeting for wide diagonal or how large Samsung TVs have become sales giants in the new segment | Samsung Electronics | Samsung QLED |
| 53. Engaged Community | |||
| U.N.C.L.E. | FRIENDS - Community for girls | LLC «Kimberly-Clark Ukraine» | Kotex |
| banda | Nekaktus: all the creatives under one roof | banda | banda |
| banda | How to make Ukrainians ambassadors for the brand of Ukraine | Cabinet of Ministers of Ukraine | Ukraine NOW |
| 54. Media Content Partnerships | |||
| Media First Ukraine | For girls of all ages | Bella Trade | Bella |
| I am IDEA | COMFY. THE VOICE. KIDS | Comfy Trade LLC | COMFY |