2 грудня 2020
Оголошення фіналістів Effie Awards Ukraine 2020
Премія Effie Awards Ukraine 2020 анонсує фіналістів – найбільш ефективні кампанії України в області маркетингових комунікацій.
У фінал пройшло 139 заявок у 46 категоріях, із яких 13 заявок в рамках категорій Positive Change. За умовами конкурсу роботи оцінювалися у три етапи членами журі Effie Awards Ukraine 2020, визнаними професіоналами рекламно-комунікаційного ринку України. У першому турі були визначені фіналісти, у другому – переможці, а на засіданні Гранд журі обрали Гран-прі конкурсу.
Переможці конкурсу будуть оголошені вже 18 грудня в рамках онлайн-трансляції Effie Awards Show. Це буде 10 годинний марафон – з оголошенням переможців Effie Awards Ukraine 2020, презентаціями кейсів фіналістів премії, нагородженням кращих маркетингових команд країни Best Marketing Teams 2020, а також оголошенням імен найефективніших комунікаційних та медіа агентств, рекламно-комунікаційних холдингів, рекламодавців та брендів України 2020. Онлайн трансляція події відбудеться з локації PMHUB.
Оформити акредитацію на Effie Awards Show можна за посиланням.
У разі запитань, звертайтеся до оргкомітету: +380 44 490-90-30, Ольга Підгорська, project@vrk.org.ua.
Фіналісти Effie Awards Ukraine 2020
| ENTRANT | ENTRY TITLE | CLIENT NAME | BRAND NAME |
| E-3. Delivery | |||
| Gres Todorchuk | How we turned a running marathon into a lifelong marathon | Nova Poshta | Nova Poshta |
| TBWA Ukraine | When doors are closed, windows are opening | McDonalds Ukraine | McDonalds |
| E-4. E-commerce | |||
| Gres Todorchuk | 60,000 food kits for single seniors | ROZETKA | ROZETKA |
| E-6. Health & Pharma | |||
| BART&FINK | Glasses, glasses, glasses | LUXOPTICA | Luxoptica |
| MedInform Ukraine | THAT’S ENOUGH! | EVER Neuro Pharma | MemoProve |
| E-8. Culture & The Arts | |||
| IAMIDEA | FILMS FOR THOUGHT | Kyiv International Film Festival “Molodist” | Kyiv International Film Festival “Molodist” |
| E-11. Beverages - Alcohol | |||
| McCann Kyiv | From beer for motorists to universal refreshment | Carlsberg Ukraine | Baltika 0 |
| Kinograf | Rebranding of KOBLEVO cognac | Bayadera Group | KOBLEVO |
| BBDO Ukraine | How to send a competitor to the garden | AB InBev Efes Ukraine | De Sad |
| E-12. Beverages - Non-Alcohol | |||
| [isdgroup] | Voice of Water. The first audioidentitiy of Natural Ukrainian Water | IDS Borjomi | Morshynska |
| E-13. Education | |||
| MEX a member of Havas | TryBlueSky | Aerospace center KPCY | Aerospace Center of KPCY |
| E-15. Travel & Tourism | |||
| Postmen | #Everest_at_Home — how to bring 60 people to the highest summit being home at quarantine | Gorgany | Gorgany |
| E-16. Political and patriotic campaigns, state campaigns and programs | |||
| Gres Todorchuk | Ukraine WOW: how we turned a nation-wide hate into WOW! | Ukrainian railways | Ukrainian railways |
| E-18. Software, Apps & Games | |||
| IAMIDEA | Your moves – your rules! | Uklon | Uklon |
| E-19. Food | |||
| Kinograf | Quarantine Entertainment | Lesaffre Ukraine | Duhmyana Hata |
| VMLY&R | Bedtime Kefir | Danone Ukraine | Prostokvashino |
| VMLY&R | Tasty, because it’s made of farm MMMM….Milk | Danone Ukraine | Prostokvashino |
| DIEVO (part of NCG) | Newbie, who changed the perception of sauces | Pripravka, Private Enterprise «SPS» | Pripravka "Cooking in sauce" |
| McCann Kyiv | КОМО Squeeze Cheese: more impressions, please! | KOMO | KOMO |
| E-21. Self Promotion | |||
| [isdgroup] | The World’s Biggest CV | [isdgroup] | [isdgroup] |
| E-22. Restaurants, Hotels, Catering | |||
| TBWA Ukraine | When doors are closed, windows are opening | McDonalds Ukraine | McDonalds |
| McCann Kyiv | Brownie Therapy | Veterano Brownie | Veterano Brownie |
| E-24. Retail | |||
| Gres Todorchuk | #Heroesofmyday: the heroes without coats, but in masks | SILPO-FOOD | Silpo |
| McCann Kyiv | Having it both ways. How METRO ‘killed’ two target audience groups with one stone. | METRO Cash&Carry Ukraine | METRO |
| E-31. Finance | |||
| plusone | Promprylad.Renovation: $5mln to change the country | Promprylad.Renovation | Promprylad.Renovation |
| Havas Ukraine (Havas Creative Group Ukraine) | Communication platform «Moneyveo. And you’re amazing!» | Moneyveo | Moneyveo |
| MullenLowe Adventa | Ready, steady, go for deposit at FUIB! | First Ukrainian International Bank (FUIB) | First Ukrainian International Bank (FUIB) |
| MOZGI ideas | Bank card LikeYou for children and teens | Oschadbank / Mastercard | Oschadbank |
| Initiative | Can be bank in the phone? Yes, it can. monobank | Fintech Band | monobank |
| McCann Kyiv | The bank with which everything succeeds | PrivatBank / Mastercard | PrivatBank / Mastercard |
| E-33. Other Products & Services | |||
| Be—it Agency | The cyberworld protection guide | Albany Associates | - |
| NEOS | Awareness via programmatic instead of TV and outdoor | Philip Morris Ukraine | IQOS |
| E-34. Business Challenge/David vs. Goliath | |||
| Kinograf | Duhmyana Hata vs Lvivsky | Lesaffre Ukraine | Duhmyana Hata |
| GRAPE | A small company saying ‘F*ch it!’ to the market leaders | FichLabs | Fich |
| E-35. Branded Content & Branded Utility | |||
| CF.Digital | Website about website | Digital Development Committee VRK / CF.Digital | Digital Development Committee VRK / CF.Digital |
| Postmen | Art Tinder — How to make 7 000 000 #dates_with_art | Ukrainian Cultural Foundation | Ukrainian Cultural Foundation |
| [isdgroup] | Voice of Water. The first audioidentitiy of Natural Ukrainian Water | IDS Borjomi | Morshynska |
| Gres Todorchuk | Ukraine WOW: how we turned a nation-wide hate into WOW! | Ukrainian railways | Ukrainian railways |
| ODDEE agency | Pit Bull Live | New Products Group | Pit Bull |
| ODDEE agency | Pit Bull Fight | New Products Group | Pit Bull |
| E-36. Product/Service Launch | |||
| TBWA Ukraine | It's cool to be Ukrainian! | McDonalds Ukraine | McDonalds |
| McCann Kyiv | КОМО Squeeze Cheese: more impressions, please! | KOMO | KOMO |
| McCann Kyiv | The first cream that does not scare with ageing | L’Oréal Paris | L’Oréal Paris |
| DIEVO (part of NCG) | Newbie, who changed the perception of sauces | Pripravka, Private Enterprise «SPS» | Pripravka "Cooking in sauce" |
| BBDO Ukraine | How to send a competitor to the garden | AB InBev Efes Ukraine | De Sad |
| E-37. Celebrity Sells | |||
| [isdgroup] | Voice of Water. The first audioidentitiy of Natural Ukrainian Water | IDS Borjomi | Morshynska |
| E-38. Data-driven/Programmatic | |||
| DIEVO (part of NCG) | Fight the crisis! | First Ukrainian International Bank (FUIB) | First Ukrainian International Bank (FUIB) |
| NEOS | Awareness via programmatic instead of TV and outdoor | Philip Morris Ukraine | IQOS |
| E-39. Most Effective Use Of Social Media Marketing | |||
| SIGMA | TistoChallenge | Lesaffre Ukraine | Duhmyana Khata |
| McCann Kyiv | Brownie Therapy | Veterano Brownie | Veterano Brownie |
| McCann Kyiv | Cardboard clone saves cats | Happy Paw | Happy Paw |
| Vertigo agency | Planeta Quarantine | Planeta Kino | Planeta Kino |
| E-40. Short-term Effectiveness | |||
| TSUM | TSUM-TSYOM | FIRST DEPARTMENT STORE | TSUM KYIV |
| TWIGA’GO! | The Hottest Summer Promo! | PepsiCO Ukraine / ATB Corporation | PepsiCo Ukraine (Pepsi, Lay’s, HrusTeam, Sandora) |
| TABASCO | Anti-quarantine for pets | Sirius Homeless Animal Shelter | Sirius Homeless Animal Shelter |
| OMD OM Group | Children need their parents | McDonald's Ukraine | McDonald's |
| E-42. Cross Media Storytelling | |||
| HASHTAG | Voice of Water. The first audioidentitiy of Natural Ukrainian Water | IDS Borjomi | Morshynska |
| Vandog Agency | THE FACE OF THE PANDEMIC | UNICEF / Ministry of Health | UNICEF |
| Gres Todorchuk | Ukraine WOW: how we turned a nation-wide hate into WOW! | Ukrainian railways | Ukrainian railways |
| OMD OM Group | Children need their parents | McDonald's Ukraine | McDonald's |
| E-43. Small Budget | |||
| iplace | How METRO called guests to restaurants | METRO Cash & Carry Ukraine | METRO |
| Postmen | #Everest_at_Home — how to bring 60 people to the highest summit being home at quarantine | Gorgany | Gorgany |
| Vertigo agency | Planeta Quarantine | Planeta Kino | Planeta Kino |
| McCann Kyiv | Quarantine with benefit | UNICEF | UNICEF |
| Gres Todorchuk | How we burnt grass at the main football stadiums | UAnimals | UAnimals |
| E-44. Media Innovation/Idea | |||
| TSUM | TSUM-TSYOM | FIRST DEPARTMENT STORE | TSUM KYIV |
| Initiative | How to make any ad in the advertising block an advertisement for monobank! | Fintech Band | monobank |
| MEX a member of Havas | TryBlueSky | Aerospace center KPCY | Aerospace Center of KPCY |
| TWIGA Digital Ukraine | Eat This Playlist! | PepsiCo Ukraine | Pepsi |
| [isdgroup] | Museum of Creativity | [isdgroup] | [isdgroup] |
| NEOS | Awareness via programmatic instead of TV and outdoor | Philip Morris Ukraine | IQOS |
| Media Partnership Buying | Data is our Primary Deposit | PUMB | PUMB |
| E-45. Youth Marketing | |||
| Postmen | #coronamania — how to infect TikTok and save youngsters from COVID-19 | UNICEF | UNICEF Ukraine |
| Postmen | Art Tinder — How to make 7 000 000 #dates_with_art | Ukrainian Cultural Foundation | Ukrainian Cultural Foundation |
| ODDEE agency | Pit Bull Live | New Products Group | Pit Bull |
| BBDO Ukraine | The case of the original Askorbinka | Kyiv Vitamin Plant | Askorbinka |
| E-46. Native Advertising | |||
| McCann Kyiv | Joice Show Must Go On | Vodafone Ukraine | Joice by Vodafone |
| Carat Ukraine | How we taught adults to clean their teeth in the morning | Philips Ukraine | Philips Sonicare |
| E-48. Target Audience Reach In Media Campaign | |||
| Postmen | Art Tinder — How to make 7 000 000 #dates_with_art | Ukrainian Cultural Foundation | Ukrainian Cultural Foundation |
| E-50. Single Impact Engagement | |||
| TWIGA Digital Ukraine | Eat This Playlist! | PepsiCo Ukraine | Pepsi |
| [isdgroup] | Museum inside the Head | [isdgroup] | [isdgroup] |
| Gres Todorchuk | How we burnt grass at the main football stadiums | UAnimals | UAnimals |
| E-51. Rebranding | |||
| DTEK | The Energy of Changes: refreshment of the DTEK visual style | DTEK | DTEK |
| BART&FINK | Glasses, glasses, glasses | LUXOPTICA | Luxoptica |
| Postmen | Darnitsa Pharma Bible — How to grow in social networks and become the #3 most valuable brand in Ukraine | Darnitsa Pharmaceutical Company | Pharmaceutical company Darnitsa |
| McCann Kyiv | From beer for motorists to universal refreshment | Carlsberg Ukraine | Baltika 0 |
| E-52. Campaigns during COVID-19 in Ukraine. NEW | |||
| Gres Todorchuk | How we turned a running marathon into a lifelong marathon | Nova Poshta | Nova Poshta |
| Gres Todorchuk | #Heroesofmyday: the heroes without coats, but in masks | SILPO-FOOD | Silpo |
| Gres Todorchuk | 60,000 food kits for single seniors | ROZETKA | ROZETKA |
| Postmen | #підтримую_медиків — How to unite media, brands and people to support healthcare workers | UNICEF | UNICEF Ukraine |
| Ogilvy | #VictoryInOurBlood | Ukrainian Red Cross Society / Ministry of Youth and Sport of Ukraine | #VictoryinOurBlood |
| McCann Kyiv | Brownie Therapy | Veterano Brownie | Veterano Brownie |
| Postmen | #Everest_at_Home — how to bring 60 people to the highest summit being home at quarantine | Gorgany | Gorgany |
| Vertigo agency | Planeta Quarantine | Planeta Kino | Planeta Kino |
| Vandog Agency | THE FACE OF THE PANDEMIC | UNICEF / Ministry of Health | UNICEF |
| E-53. Seasonal Marketing | |||
| SIGMA | TistoChallenge on Easter | Lesaffre Ukraine | Duhmyana Khata |
| TSUM | TSUM-TSYOM | FIRST DEPARTMENT STORE | TSUM KYIV |
| E-54. Engaged Community | |||
| plusone | Promprylad.Renovation: $5mln to change the country | Promprylad.Renovation | Promprylad.Renovation |
| ODDEE agency | Pit Bull Live | New Products Group | Pit Bull |
| E-55. Business-to-Business | |||
| iplace | How METRO called guests to restaurants | METRO Cash & Carry Ukraine | METRO |
| MedInform Ukraine | Pharm Expert | Johnson & Johnson Ukraine | Pharm Expert |
| E-56. Brand Experience: Live, AR/VR/Digital, Live + AR/VR/Digital | |||
| [isdgroup] | Museum inside the Head | [isdgroup] | [isdgroup] |
| Be—it Agency | The magic of Jacobs aroma unites people during the New Year holidays | Jacobs Douwe Egberts Ukraine | Jacobs |
| [isdgroup] | Voice of Water. The first audioidentitiy of Natural Ukrainian Water | IDS Borjomi | Morshynska |
| E-57. Brand Integration & Entertainment Partnerships | |||
| Philip Morris Ukraine | It's OK to go to movies again! | Philip Morris Ukraine | IQOS |
| E-58. Direct to Consumer. NEW | |||
| Dentsu Media | With Nova Poshta Global everything you do can be Global! | Nova Poshta Global | Nova Poshta Global |
| E-59. Influencer Marketing. NEW | |||
| Ogilvy | #VictoryInOurBlood | Ukrainian Red Cross Society / Ministry of Youth and Sport of Ukraine | #VictoryinOurBlood |
| HASHTAG | Voice of Water. The first audioidentitiy of Natural Ukrainian Water | IDS Borjomi | Morshynska |
| Havas Digital Kyiv (Havas Creative Group Ukraine) | How alyona alyona taught Ukrainian women to listen to their tits | Silenza Group | brabrabra |
| E-60. Marketing Disruptors. NEW | |||
| monobank | Can it be possible to change banking at the country level? It can be! monobank | Fintech Band | monobank |
| McCann Kyiv | КОМО Squeeze Cheese: more impressions, please! | KOMO | KOMO |
| E-62. PR, Corporate Reputation | |||
| Postmen | Darnitsa "Giving Tuesday" — How to engage 200 000 Ukrainians to making good in one day | Darnitsa Pharmaceutical Company | Darnitsa Pharmaceutical Company |
| plusone | Promprylad.Renovation: $5mln to change the country | Promprylad.Renovation | Promprylad.Renovation |
| Gres Todorchuk | How we turned a running marathon into a lifelong marathon | Nova Poshta | Nova Poshta |
| Gres Todorchuk | Ukraine WOW: how we turned a nation-wide hate into WOW! | Ukrainian railways | Ukrainian railways |
| Gres Todorchuk | #Heroesofmyday: the heroes without coats, but in masks | SILPO-FOOD | Silpo |
| Gres Todorchuk | 60,000 food kits for single seniors | ROZETKA | ROZETKA |
| Kyivstar | Smartphone for parents | Kyivstar | Kyivstar |
| E-64. Topical Marketing (Current Events). NEW | |||
| Kinograf | Quarantine Entertainment | Lesaffre Ukraine | Duhmyana Hata |
| Institute of Cognitive Modeling | Tell me: coronavirus as a chance | Institute of Cognitive Modeling | Tell me: coronavirus as a chance |
| Gres Todorchuk | How we turned a running marathon into a lifelong marathon | Nova Poshta | Nova Poshta |
| Ogilvy | #VictoryInOurBlood | Ukrainian Red Cross Society / Ministry of Youth and Sport of Ukraine | #VictoryinOurBlood |
| E-65. Sustained Success. NEW | |||
| Philip Morris Ukraine | IQOS: the launch story | Philip Morris Ukraine | IQOS |
| ODDEE agency | Pit Bull Universe | New Products Group | Pit Bull |
| Center for strategic communications ‘StratCom Ukraine’ | How we made the world write Kyiv, not Kiev | Ministry of Foreign Affairs of Ukraine | Correct UA |
| TWIGA Digital Ukraine | How to conquer the half of the chips market and take absolute leadership in the category thanks to movies? | PepsiCo Ukraine | Lays |
| E-67. Positive Change - Environmental: Non-Profit. NEW | |||
| Gres Todorchuk | How we burnt grass at the main football stadiums | UAnimals | UAnimals |
| Klitschko Foundation | Ecoacademy — the Manual for teens of how to care the Planet | Klitschko Foundation | Ecoacademy |
| E-68. Positive Change - Social Good: Brands. NEW | |||
| Gres Todorchuk | 60,000 food kits for single seniors | ROZETKA | ROZETKA |
| ODDEE agency | Pit Bull Universe | New Products Group | Pit Bull |
| Kyivstar | Smartphone for parents | Kyivstar | Kyivstar |
| Luxoptica | Zdorovyy Zir | Luxoptica | Luxoptica |
| Biosphere Corporation | Children should smile | Biosphere Corporation | Smile |
| McCann Kyiv | Meter distance | METRO Cash&Carry Ukraine | METRO |
| plusone | Promprylad.Renovation: $5mln to change the country | Promprylad.Renovation | Promprylad.Renovation |
| Gres Todorchuk | #Heroesofmyday: the heroes without coats, but in masks | SILPO-FOOD | Silpo |
| E-69. Positive Change - Social Good: Non-Profit. NEW | |||
| MEX a member of Havas | TryBlueSky | Aerospace center KPCY | Aerospace Center of KPCY |
| Ogilvy | #VictoryInOurBlood | Ukrainian Red Cross Society / Ministry of Youth and Sport of Ukraine | #VictoryinOurBlood |
| NGO «Lohistychnyi shtab» | «I, Nina»: Life is worth living for | NGO «Lohistychnyi shtab» | NGO «Lohistychnyi shtab» |