Effie Awards Ukraine results will be a base for the effectiveness rankings of communications and media agencies, communications holding companies, and as well names of the most effective marketers and brands of Ukraine.
Also, results of Effie Awards Ukraine program are included in the Effie Index, ranking of the most effective companies and brands globally.
Effie Index is the most comprehensive global ranking of marketing effectiveness. The Effie Index identifies and ranks the marketing communications industry's most effective agencies, marketers and brands by analyzing finalist and winner data from 45+ worldwide Effie Award competitions.
The types of effectiveness rankings
The effectiveness ranking of communications agencies of Ukraine
National effectiveness ranking of communication agencies is presented by All-Ukrainian Advertising Coalition at the end of the year that is based on results of annual Effie Awards Ukraine. It is fully responded to the international requirements of The Effie Index.
All winner and finalist data will be used for counting of effectiveness rankings of communications agencies of Ukraine, and it will be provided to Effie Worldwide for counting of global effectiveness ranking – The Effie Index.
Points of Effie Awards Ukraine for the primary agencies are distributed as follows:
For Primary Agencies: Shortlist – 2; Bronze – 6; Silver – 12; Gold – 24; Grand Prix – 48.
For Contributing Agencies: Shortlist – 1; Bronze – 3; Silver – 6; Gold – 12; Grand Prix – 24.
The effectiveness ranking of media agencies of Ukraine
The effectiveness ranking of media agencies of Ukraine is conducted according to the same principles and in parallel with the effectiveness ranking of communication agencies by the results of the annual Effie Awards Ukraine.
The effectiveness ranking of communications holding companies, marketers and brands of Ukraine.
The EFFECTIVENESS RANKINGS OF COMMUNICATIONS HOLDING COMPANIES is included results of all agencies that are in the holding company.
When multiple agency offices are credited on a single winner/finalist record, agency networks and holding companies will receive only one set of points towards their respective ranking.
Also results of Effie Awards Ukraine is the base for rankings of marketers and brands – THE MOST EFFECTIVE MARKETER and THE MOST EFFECTIVE BRAND.
The results of participation of Ukrainian agencies in international Effie programs
Additionally every year All-Ukrainian Advertising Coalition recognizes the most successful participant of international Effie programs, which includes results at European and global programs: Effie Awards Europe and Global Best of the Best Effie Awards.
All awards will be count according to unique system of score without multiplication on coefficients.
These results exist in parallel and regardless of the national effectiveness ranking. The results are not added to the national ranking.