Компанія Kantar, партнер Effie Awards Europe, представила результати дослідження, у межах якого проаналізувала переможні роботи останніх трьох років за допомогою свого інструменту для оцінки креативної ефективності – LINK AI.

Всеукраїнська рекламна коаліція презентує підсумки участі українських проєктів у міжнародних програмах Effie у 2024 році. Другий рік поспіль агентство Gres Todorchuk стає найбільш успішним українським учасником на міжнародній арені.

Оголошені переможці Effie Awards Europe 2024. Українські учасники отримали 4 нагороди. Вітаємо команди – Gres Todorchuk, McCann Kyiv, BetterSvit та Media First Ukraine.

On November 29, the winners of Effie Awards Ukraine 2024 were announced during the awards ceremony, highlighting the most effective marketing communication campaigns in Ukraine. The Grand Prix of the award went to the project "The biggest Ukrainian fundraiser to boost air defense", created by the BetterSvit agency for Nova Post and the charity foundation "Come back alive".

Nova Post, BOLT, Kernel, KFC, L'Oréal, Nestlé, OLX, DTEK, UNICEF and other leading companies will share their successful cases at the Best Marketing Practices conference on November 29. Accreditation for the event is available on the website effie.org.ua.

The All-Ukrainian Advertising Coalition has announced the finalists for this year's Effie Awards Ukraine, recognizing the most effective marketing communications campaigns in Ukraine.

On November 29, the Effie Gala and the Best Marketing Practices conference will take place. Accreditation can now be purchased on the website effie.org.ua.

The Effies and the European Association of Communications Agencies have announced the finalists for the 2024 Effie Awards Europe.

The number of entries for Effie Awards Ukraine 2024 has grown by 75% compared to last year and by 4% compared to the record year 2021 in terms of entries and participants.

Effie Awards are the most prestigious recognition in marketing communications, evaluating the blend of strategy, creativity, and, most importantly, the effectiveness of the communications. That's why Effie trophies stand as proof of professionalism and the achievement of measurable results.

The Grand Jury for Effie Awards Ukraine 2024 has been announced. This prestigious panel will determine the winner of the Grand Prix, the top prize of the contest. Entry registration is open until October 1st, and the winners will be revealed on November 29th during the awards ceremony.

Each year, the All-Ukrainian Advertising Coalition announces effectivenss rankings based on the results of Effie Awards Ukraine, adhering to international Effie Index standards. These rankings highlight agencies, communication groups, marketers and brands that have shown the most effective campaigns in various industries.

This initiative is part of the Effie Awards Ukraine 2024 campaign titled "How many Effie awards are in your account? Time to top up!"

This year, the jury consists of 270 leading experts invited to identify the most effective communication campaigns in Ukraine for 2024.

Participants included representatives from companies such as Nova Post, OMD Optimum Media, Bolt and Ukrainian Railways, featuring as cameos.

Organizers remind participants that a successful entry requires not only effectiveness but also skilled presentation. More information on submission and recommendations from international judges can be found on the Effie Ukraine website.

Ascential plc (LSE: ASCL.L), the specialist events, intelligence and advisory company has entered into an agreement to acquire the commercial assets of Effie, the global benchmark in marketing effectiveness.

BetterSvit has developed the creative concept for Effie Awards Ukraine 2024. This year's concept compares Effie to a currency in marketing.

This year, the industry partner of Effie Awards Ukraine 2024 is the media agency OMD Optimum Media Ukraine. Among the award's partners, the media agency will represent the advertising industry from the agency side.