In 2025, the Effie Awards Ukraine celebrates its 20th anniversary – a milestone that called for something truly special. A symbol that not only reinforces the award’s reputation but also honors its participants and inspires new contenders. This is how the concept “Keep the Benchmark of Effectiveness” was born. The idea and visual solution were developed by BetterSvit, the award’s long-standing creative partner.

Every year, the results of Effie Awards Ukraine form the basis for the National Rankings of Effectiveness in the advertising and communications industry.

The Effie Workshop 2025 will take place on July 31 that is a valuable event for everyone planning to participate in this year’s Effie Awards Ukraine competition. This online workshop is designed to help participants better prepare their entries in line with the international standards of Effie Worldwide.

The professional marketing and communications community knows: Effie is the global standard of marketing effectiveness, recognizing campaigns that deliver real business results. And now is the perfect time to enter your campaign for Effie Awards Ukraine 2025, as the Second Entry Deadline is now open and runs until August 31.

In 2025, all entries for the Effie Awards Ukraine are submitted through the international online platform Acclaim. To help participants navigate the process, VRK has prepared a step-by-step guide—from creating an entry to its final submission into the competition program.

Effie Awards Ukraine 2025 offers broad opportunities for participants – this year’s competition program includes 93 categories. This wide selection allows participants to submit their strongest cases in the areas that best reflect their business goals and demonstrate effectiveness.

The All-Ukrainian Advertising Coalition (VRK) has officially announced the start of the jury selection process for Effie Awards Ukraine 2025 and invites professionals from the advertising and communications industry to take part in this important initiative.

This year, the Effie Awards Ukraine program celebrates its 20th anniversary with a number of significant updates designed to make participation even more convenient. In particular, for the first time, all entries will be submitted entirely through the international Effie online entry platform – Acclaim.

Effie Awards Ukraine, the most prestigious award in the field of marketing communications, has been keeping the benchmark of effectiveness in Ukraine for 20 years, recognizing the most effective campaigns.

Effie Worldwide has released the 2024 Effie Index® (effieindex.com), the 14th edition of the annual global ranking that celebrates the most effective marketing around the world. Drawing from finalist and winning entries submitted across regional, national, and global Effie Awards competitions, this year's Index continues to reflect the evolving landscape of impactful marketing.

Офіційний прийом заявок на участь у конкурсі Effie Awards Europe 2025 розпочато. Цього року організатори представили низку нововведень: нові категорії, спеціальну нагороду, інструмент підтримки для учасників та спеціальні умови для українських агенцій і компаній.

Європейська асоціація комунікаційних агентств (EACA) та премія Effie Awards Europe оголосили склад журі Effie 2025. Серед обраних експертів – дев’ятеро представників України, які разом із колегами з інших країн Європи оцінюватимуть найефективніші та найвпливовіші маркетингові кампанії року.