11 August 2025
20 years of Effie in Ukraine: creative concept “Keep the Benchmark of Effectiveness” by BetterSvit
In 2025, the Effie Awards Ukraine celebrates its 20th anniversary – a milestone that called for something truly special. A symbol that not only reinforces the award’s reputation but also honors its participants and inspires new contenders. This is how the concept “Keep the Benchmark of Effectiveness” was born. The idea and visual solution were developed by BetterSvit, the award’s long-standing creative partner.
