Nova Post, BOLT, Kernel, KFC, L'Oréal, Nestlé, OLX, DTEK, UNICEF and other leading companies will share their successful cases at the Best Marketing Practices conference on November 29. Accreditation for the event is available on the website effie.org.ua.

The Best Marketing Practices program consists of cases that made it to the finals of the Effie Awards Ukraine 2024, meaning they have already been recognized as the most effective marketing campaigns of the season. How these projects were created, what results were achieved, and how it all became possible will be shared directly by the authors of the work – representatives of leading Ukrainian advertising companies in partnership with their executing agencies. Therefore, the Best Marketing Practices program offers exclusive content available only to conference attendees.

The conference will feature 19 presentations with 40 speakers. Companies such as BOLT, Etnodim, Honey, Kernel, KFC Ukraine, Lifecell, L'Oréal Ukraine, Nestlé Ukraine, OLX, Philips Ukraine, Prom, Ukrainian Witness, Galychyna, DTEK, the Ministry of Education and Science of Ukraine, Nova Post, UNICEF and others will present their cases.

Speakers will share their experience and strategies on topics such as how to make vocational education popular, how to break out from a niche to the masses, how to effectively use tools for B2B, how to create successful campaigns without promotion, and more. Special attention will be given to social initiatives such as the largest fundraiser for strengthening the air defense, assistance in minefield demining, bringing the world's attention back to the destroyed energy sector, and other important issues.

The conference will also present the results of the research "Trends 2024 in Marketing Communications Management", conducted by the All-Ukrainian Advertising Coalition in collaboration with the research company Factum Group. The aim of the study is to assess the main trends in marketing communications for 2024, identify key challenges faced by marketing teams, and explore future plans and strategies.

The moderators of the conference are colleagues from OMD Optimum Media – Oksana Zhurovich, CEO, and Volodymyr Shynkarenko, Development Programs Lead.

For more details on the event program, please follow the link.

In the evening of November 29, the Effie Awards Ukraine Winners Ceremony will take place, where we will learn about the most effective advertising campaigns in Ukraine for 2024.

On the website effie.org.ua, you can register separately for the Best Marketing Practices conference, separately for the Effie Gala Ceremony, or for a Full Pass accreditation for both the daytime and evening programs. Registration is open until November 27, 2024.