28 November 2017
Effie Awards Ukraine announcing 2017 finalists
Effie Awards Ukraine 2017 jury members evaluated the most effective campaigns on the market.
106 entries in 40 categories became finalists. According to the Effie Worldwide rules, entries are evaluated by the professionals of the market. Finalists are determined on the first judging round, on the second - winners and on the third Grand jury determines Grand Prix of the contest.
| Entrant name | Entry name | Client | Brand |
| 1. Food | |||
| MullenLowe Adventa | Happiness is cooked together | SE “Suntrade” | TM “Oleina” |
| Visage DDB | Quality campaign | Nestle Ukraine | Torchyn |
| 2. Non-alcoholic drinks | |||
| ODDEE Agency | Pit Bull Battle | New Products Group | PIT BULL ENERGY DRINK |
| Geometry Global Ukraine | Launch of functional juices | Sandora LTD | Sandora |
| Jacobs Douwe Egberts Ukraina | Ukraine invites for coffee. JACOBS invites to Eurovision | Jacobs Douwe Egberts Ukraina | TM JACOBS |
| 3. Alcoholic drinks | |||
| Eastern Beverage Trading | Arctica launch | Eastern Beverage Trading | ARCTICA |
| THINKMcCANN | Story of how we have earned “lemons” on lemons together with dudes | Carlsberg Ukraine | ТМ «S&R Garage» |
| PROVID | The Blueberry rain is conquering the territory | Carlsberg Ukraine | Somersby |
| ROCKETS. Growth R&D | MAKE MARTINI YOUNG AGAIN | BACARDI-MARTINI UKRAINE | MARTINI |
| 4. FMCG | |||
| Initiative | Domestos – The Expert of Cleanliness | Unilever Ukraine | Domestos |
| ISD Group | Born for Hugs 2017 | Kimberly-Clark Ukraine | Huggies Elite Soft |
| 5. Health & Beauty | |||
| Hoshva DGTL | Scare or Dare. Veet Sensitive Precision Launch Campaign | Reckitt Benckiser Household & Healthcare Ukraine | Veet |
| 6. Medicines & medical care services | |||
| BART&FINK | THE DAD | Polpharma Ukraine | Bobotic |
| AdShot Creative | Endure man | Omega Pharma | Gentos |
| TBWAUkraine | Family Idyll | Universal Agency “Pro-Pharma” | Pravenor Forte |
| Hoshva DGTL | Synevo: Don’t ruin your life feast | Synevo Ukraine | Synevo |
| 8. Home furnishings & appliances, office equipment | |||
| Banda Agency | Comfy. How to sell more than all refrigerators | COMFY | COMFY |
| 9. Computers, telephones, gadgets | |||
| Banda Agency | Radical sales Comfy in the most competitive category of smartphones | COMFY | COMFY |
| 10. Products and services for children | |||
| ISD Group | Born for Hugs 2017 | Kimberly-Clark Ukraine | Huggies Elite Soft |
| Optimum Media Ukraine | Agusha_AguMoms check | SANDORA | ТМ «AGUSHA» |
| 11. Automotive | |||
| Starlight Brand Content | KIA Sportage – the main car of National Selection to Eurovision 2017 | FALCON-AUTO | KIA Sportage |
| 12. Telecommunications services | |||
| Scholz&Friends Kyiv | Recording a broadcast | Ukrtelecom | Ukrtelecom |
| Serviceplan Ukraine | 3G Image | Kyivstar | Kyivstar |
| Serviceplan Ukraine | Roaming Monkey | Kyivstar | Kyivstar |
| 15. E-commerce | |||
| BART&FINK | Sweetheart, move away from the cash desk! | I-Travels | Busfor.ua |
| Havas Ukraine | rozetka.ua-Internet-hypermarket | Rozetka | rozetka.ua |
| PROVID | L-l-l-light effort with Le-le-le-Boutique | Leboutique | Leboutique |
| CF.Digital | Winner Group Ukraine. For Those Who Conquer | Winner Group Ukraine | Winner Group Ukraine |
| Banda Agency | Comfy. How to become a topical brand for online shoppers | COMFY | COMFY |
| Banda Agency | BAM! And you're on a new job. WORK.ua | Work.ua | Work.ua |
| 16. Retail & public services | |||
| ROCKETS. Growth R&D | 99% discount without margin loss | NOVUS | NOVUS |
| Banda Agency | How to turn Comfy into a store of the future | COMFY | COMFY |
| Banda Agency | Good Wine. "Make important things" | Good Wine | Good Wine |
| Ogilvy & Mather Ukraine | From a fading brand for the chosen ones into a thriving brand for everyone in 2 years | METRO Cash & Carry Ukraine | METRO Cash & Carry Ukraine |
| 17. Fashion. Style. Clothing. Jewelry. Accessories. | |||
| PROVID | L-l-l-light effort with Le-le-le-Boutique | Leboutique | Leboutique |
| 18. Foodservice | |||
| Kinograf | Free Beer Forever | Beer Point | Beer Point |
| 20. Leisure, entertainment, culture & education, travel & tourism | |||
| Banda Agency | Eurovision 2017 - Celebrate Diversity | Eurovision 2017 Song Contest | Eurovision 2017 Song Contest |
| Postmen | KinoMama | Planeta Kino | Planeta Kino |
| 21. Financial & Business services | |||
| TMA Communications | Rational loans for emotional needs | Kredobank | Kredobank |
| THINKMcCANN | Witnesses of the Last Week to the Salary | OTP Bank | OTP Bank |
| 22. Media & Self promotion | |||
| Gres Todorchuk PR | Museum of News | 1+1 media group | 1+1 media group |
| 24. Other services | |||
| Banda Agency | WORK.ua BAM! And you're on a new job | Work.ua | Work.ua |
| 25. Social & charity | |||
| Tabasco creative agency | Ballad of the infantry | Command of the Ground Forces of the Armed Forces of Ukraine | Command of the Ground Forces of the Armed Forces of Ukraine |
| TWIGA’Idea | Let it be the chocolate! | Public Organization «Tse Nash Kyiv » | Public Organization «Tse Nash Kyiv » |
| Plus One DA | Find People Missing Social Awareness Campaign | International Committee of the Red Cross | International Committee of the Red Cross |
| PROVID | Face to face with death | Egis & Ministry of Infrastructure of Ukraine | EGIS Ukraine |
| 26. Political and patriotic campaigns, state campaigns and programs | |||
| Tabasco creative agency | Ballad of the infantry | Command of the Ground Forces of the Armed Forces of Ukraine | Command of the Ground Forces of the Armed Forces of Ukraine |
| 27. Small Budget | |||
| Tabasco creative agency | Kyiv Sotka | Commonwealth of companies with the head of project initiator in Kyiv – Sergiy Kharchyuk | Commonwealth of companies with the head of project initiator in Kyiv – Sergiy Kharchyuk |
| Kinograf | Free Beer Forever | Beer Point | Beer Point |
| Gres Todorchuk PR | Old things and modern children | DEC life school | DEC life school |
| Banda Agency | VDNH rebranding | VDNH | VDNH |
| Postmen | White Wednesday - Bukovel Sale Day | Bukovel | Bukovel |
| 28. Rebranding | |||
| Banda Agency | Renewed brand of Eurovision 2017 | Eurovision 2017 Song Contest | Eurovision 2017 Song Contest |
| Ogilvy & Mather Ukraine | From a fading brand for the chosen ones into a thriving brand for everyone in 2 years | METRO Cash & Carry Ukraine | METRO Cash & Carry Ukraine |
| 29. New technologies and/or Media innovation | |||
| THINKMcCANN | Mivina: The Battle of Tastes | Nestlé Ukraine | Mivina |
| Kinograf | Free Beer Forever | Beer Point | Beer Point |
| AGAMA Digital Group | Pay for Peaceful Sleep | Charitable foundation “Come Back Alive” | Charitable foundation “Come Back Alive” |
| 30. Product/Service Launch | |||
| Geometry Global Ukraine | Launch of functional juices | Sandora LTD | Sandora |
| Postmen | KinoMama | Planeta Kino | Planeta Kino |
| 31. Most effective use of social media marketing | |||
| ODDEE Agency | Pit Bull Battle | New Products Group | PIT BULL ENERGY DRINK |
| TV lab | “Make it happen” with Maybelline New York | L’Oréal | Maybelline New York |
| MokCo digital agency | Citrus fit challenge | POMERANCH LLC | CITRUS |
| Postmen | White Wednesday - Bukovel Sale Day | Bukovel | Bukovel |
| Postmen | Oscar totalizator | Planeta Kino | Planeta Kino |
| 33. Single Impact Engagement | |||
| THINKMcCANN | How Lviv Brewers arranged EuroUnvision | Carlsberg Ukraine | Lvivske |
| Kinograf | Free Beer Forever | Beer Point | Beer Point |
| Postmen | White Wednesday - Bukovel Sale Day | Bukovel | Bukovel |
| 34. Short Term Effects | |||
| Tabasco creative agency | Kyiv Sotka | Commonwealth of companies with the head of project initiator in Kyiv – Sergiy Kharchyuk | Commonwealth of companies with the head of project initiator in Kyiv – Sergiy Kharchyuk |
| THINKMcCANN | How Lviv Brewers arranged EuroUnvision | Carlsberg Ukraine | Lvivske |
| TMA Communications | Rational loans for emotional needs | Kredobank | Kredobank |
| Kinograf | Free Beer Forever | Beer Point | Beer Point |
| THINKMcCANN | 3 weeks challenge | Nestlé Ukraine | Purina One |
| ROCKETS. Growth R&D | 300k in 5 days | BACARDI-MARTINI UKRAINE | MARTINI |
| 35. Long-term Effectiveness | |||
| ISD Group | Born for Hugs 2017 | Kimberly-Clark Ukraine | Huggies Elite Soft |
| THINKMcCANN | Kvass Taras. A trilogy of refreshment. | Carlsberg Ukraine | Kvass Taras |
| 36. Shopper Marketing | |||
| ROCKETS. Growth R&D | 99% discount without margin loss | NOVUS | NOVUS |
| 38. Experiential Marketing | |||
| TBWAUkraine | My Burger | McDonald’s Ukraine | McDonald’s |
| ROCKETS. Growth R&D | 99% discount without margin loss | NOVUS | NOVUS |
| ROCKETS. Growth R&D | 300k in 5 days | BACARDI-MARTINI UKRAINE | MARTINI |
| 41. Single Communication Channel | |||
| Kinograf | Free Beer Forever | Beer Point | Beer Point |
| TWIGA’Idea | Let it be the chocolate! | Public Organization «Tse Nash Kyiv » | Public Organization «Tse Nash Kyiv » |
| CF.Digital | Winner Group Ukraine. For Those Who Conquer | Winner Group Ukraine | Winner Group Ukraine |
| Postmen | Oscar totalizator | Planeta Kino | Planeta Kino |
| 42. Sponsorship | |||
| Media First Ukraine | Ukrainian women are supermodels | BELLA TRADE | Bella |
| ROCKETS. Growth R&D | MAKE MARTINI YOUNG AGAIN | BACARDI-MARTINI UKRAINE | MARTINI |
| 43. Seasonal Marketing | |||
| Kinograf | Free Beer Forever | Beer Point | Beer Point |
| PROVID | The Blueberry rain is conquering the territory | Carlsberg Ukraine | Somersby |
| ROCKETS. Growth R&D | 99% discount without margin loss | NOVUS | NOVUS |
| Banda Agency | Comfy. How to seize the season and grab the category | COMFY | COMFY |
| Banda Agency | COMFY. Love season | COMFY | COMFY |
| Postmen | White Wednesday - Bukovel Sale Day | Bukovel | Bukovel |
| 44. Corporate Reputation | |||
| THINKMcCANN | How Lviv Brewers arranged EuroUnvision | Carlsberg Ukraine | Lvivske |
| Kinograf | Bread is Art | Lesaffre Ukraine | Lesaffre Ukraine |
| Gres Todorchuk PR | Museum of News | 1+1 media group | 1+1 media group |
| 45. Youth Marketing | |||
| THINKMcCANN | Mivina: The Battle of Tastes | Nestlé Ukraine | Mivina |
| THINKMcCANN | Story of how we have earned “lemons” on lemons together with dudes | Carlsberg Ukraine | ТМ «S&R Garage» |
| ROCKETS. Growth R&D | MAKE MARTINI YOUNG AGAIN | BACARDI-MARTINI UKRAINE | MARTINI |
| 46. Branded content & Branded Utility | |||
| OMD Media Direction Ukraine | Hasbro Games – pick your own! | Hasbro | Hasbro Games |
| Postmen | Invitation in Bad English | Bukovel | Bukovel |
| 47. Native advertising | |||
| Initiative | Domestos – The Expert of Cleanliness | Unilever Ukraine | Domestos |
| Media First Ukraine | Ukrainian women are supermodels | BELLA TRADE | Bella |
| 48. Celebrity Sells | |||
| TV lab | Reinforcing Color Naturals brand equity via attraction of local star ambassador | L’Oréal | Garnier |
| Banda Agency | How to turn Comfy into a store of the future | COMFY | COMFY |
| 49. Cross Media Storytelling | |||
| Optimum Media Ukraine | Lay's Smile | Sandora | TM «Lay’s» |
| Gres Todorchuk PR | Museum of News | 1+1 media group | 1+1 media group |
| Banda Agency | BAM! And you're on a new job. WORK.ua | Work.ua | Work.ua |
Finalist cases will be presented on the Best Marketing Practices conference. Winners will be announced at the Effie Gala at the same day, 13 December in Fairmont Grand Hotel Kyiv.
Detailed program will be published next week, so follow the updates.
If you have any questions, please contact the organizing committee: +380 44 490-90-30, Kate Grabovska, festival@vrk.org.ua.