As part of the World Effie Festival festivities, the first Asia Pacific Effie Awards will be awarded.
This new regional event will reward the most effective marketing communications cases in Asia Pacific.

Unlike the Euro Effie, this is a country-vs.-country format, not a transborder one. Safeguards to ensure that the regional awards won’t conflict with, and in fact help, the national Effie programs have been instituted.

For example, a campaign that ran in a country that has a national Effie program must have won a national
Effie to be eligible to enter the regional awards program. For more information, please visit www.ias.org.sg/asiapacific effie/apac.html .