The number of entries for Effie Awards Ukraine 2024 has grown by 75% compared to last year and by 4% compared to the record year 2021 in terms of entries and participants. However, the number of participants this year decreased by 8% compared to 2021, meaning the pre-war records have not been surpassed. On the positive side, the number of participants who submitted their Effie entries this year is significantly higher than last year, surpassing the 2023 figure by 57%.

The Ukrainian Effie program is one of the largest in the world among over 50 countries. These strong results highlight that, despite challenging times, Ukraine's advertising industry remains active and continues to implement effective solutions.

The organizing committee is preparing for the judging process, which begins on October 21 and will be held in three rounds. Finalists will be determined in the first round, winners in the second, and the Grand Jury will select the most effective campaign. This year, over 270 industry experts are part of the jury, emphasizing the importance and scale of the contest.

The winners of the Effie Awards Ukraine 2024 will be announced on November 29 during the Awards Ceremony. Registration for the Effie Gala and the Best Marketing Practices conference will open soon.

Based on the contest results, national effectiveness rankings will be compiled for communication and media agencies, advertising groups, as well as the most effective advertisers and brands in Ukraine. These results will be included in the global Effie Index and considered in the rankings of Best Marketing Teams and "Agency of the Year".

The General Partner of Effie Awards Ukraine 2024 is Nova Post, delivering victories!