The Effies and the European Association of Communications Agencies have announced the finalists for the 2024 Effie Awards Europe. This year, a similar trend continues with a high volume of entries in the Positive Change track, reflecting the industry’s growing commitment to purposeful marketing and sustainability. Additionally, we are witnessing a renewed interest in the Best of Europe track, showcasing the region's most impactful campaigns. 

Among the finalists, 44 were shortlisted in the general competition and 38 in the Best of Europe track. The finalists come from a range of agencies from Belgium, Croatia, Czech Republic, Denmark, France, Germany, Iceland, Israel, Italy, Latvia, Poland, Romania, Slovakia, Slovenia, Spain, Sweden, The Netherlands, Türkiye, Ukraine, and the United Kingdom. Discover the finalists. 

Among finalist there are Ukrainian participants:

• Best of Europe: Crisis Response / Critical Pivot – Grains of Hope – Soledarity. Ukrainian Rock-Solid Strength – UNITED24
• Best of Europe: Government & Public Service – Grains of Hope – Soledarity. Ukrainian Rock-Solid Strength – UNITED24
• Positive Change: Social Good - Brands – HOW BOX HOUSES SAVED HUMAN HOUSES – Nova Post, Come Back Alive – BetterSvit – Media First Ukraine
• Positive Change: Social Good – Brands – Survived parcels – Logistics –  Gusev Art Lab
• Positive Change: Social Good - NonProfit – Play, Learn, Sparkle! – Educational Solution – McCann Kyiv – Universal McCann G.E.M

Over 160 industry professionals from more than 20 European countries contributed their time and insight to identify the most effective work of the year. This year’s jury is co-chaired by Harrison Steinhart, Global Strategy Director at DDB Paris and Iva Bennefeld-Stepanic, Vice President Marketing and Brand Excellence Europe | International at Mondelez. Meet the Jury.

Harrison shared: “I thoroughly enjoyed unpacking each of the entries with such a diverse and inspiring group of judges. Effie papers are a treasure trove of insight - I walked away from the judging days feeling energised, inspired and with a head full of ideas. And for me, the opportunity to learn from others and apply new thinking to our own brands is what the Effies are all about."

"It's been a great privilege to chair a diverse, professional, and passionate group of Effie Jurors. Guiding the team through inspiring, direction setting, and at times emotionally challenging submissions - while ensuring a constructive dialogue, objective assessment and high energy throughout 2 intense days! With cases redefining how good looks like in terms of embracing ambitious challenge, translating deep consumer insight into relevant meaningful ideas and delivering Impact. Truly rewarding" commented Iva. 

The winners — Grand, Gold, Silver, and Bronze — will be announced at the Effie Awards Gala on 11 December in Brussels. 

The Effie Awards Europe are organised by the European Association of Communications Agencies (EACA) in partnership with Kantar as the Strategic Insights Partner, Google, ACT Responsible and Advertising Net Zero Europe.