The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced the marketing leaders who will sit on the 2023 Effie Europe jury. Highly regarded across the broader industry, the judges will be tasked with Awarding Ideas that Work®.

Ukrainian marketers are in the jury.

Multi-Market & Positive Change

• Avi Schupak, Head of Marketing Communications, Lifecell Ukraine / Round 1

• Kateryna Ohuriaieva, CMO, Silpo / Round 2

Best of Europe

• Yuliia Demchyk, Head of Strategic Committee, PJSC "Molokia" Ukraine / Round 1
• Vadym Abramenko, Associate Marketing Director, Teva pharmaceuticals Ukraine / Round 1
• Olena Plakhova, Chief Reputation and Marketing Officer, Nova Post Group / Round 2

This year’s jury is co-chaired by a client and an agency leader: Ayesha Walawalkar, Chief Strategy Officer, Mullenlowe Group UK and Catherine Spindler, Deputy CEO of LACOSTE.

Judges look at a wide range of qualities in each campaign and evaluate entries based on proof that commercial communications depicted in the entry was key to the success of the campaign. These qualities are summarised into four categories: Strategic Challenge, Creative Strategy, Bringing the Idea to Life and Effectiveness.

Almost 150 industry professionals from 24 European countries will determine 2023’s winners.

The Multi-market & Positive Change first round judging takes place online between 29 September-8 October and will choose this year’s finalists in these tracks. The final round Jury is split into two groups and will meet virtually on 19 & 20 October to determine the most effective multinational & greater good campaigns.

The Best of Europe first round judging takes place online between 29 September-8 October and the final jury, split into two groups, will meet virtually on 23 & 24 October. The track, sponsored by Google, welcomes almost 70  jurors from across Europe, among them three Googlers Franc Cheetham, Creative Lead, Creative Works in France, Mailine Swildens, Director, EMEA Creative Works & Grazyna Banasik, Creative Business Partner, Central Europe Creative Works. They will review and debate the creativity and effectiveness of the best cases from national Effie competitions in Europe.

The Grand Effie Jury will meet on 5 December in Brussels to select the most effective, impactful work of the year that will serve as a benchmark for the path forward.

The winners will be announced during the Effie Europe Awards Gala on 5 December in Brussels. Check out the full jury list & profiles. More information on the call for entries can be found here.

The Effie Awards Europe are organised by the European Association of Communications Agencies (EACA) in partnership with Google, The European Interactive Digital Advertising Alliance (EDAA), ACT Responsible, Adforum.com & Viva Xpress Logistics.

For further information, please contact Kasia Gluszak, Project Manager at kasia.gluszak@eaca.eu.