Effie Worldwide has today announced the 2020 Effie Index, the 10th annual ranking of the companies behind the world’s most effective marketing efforts. Repeat chart-topper Banda lead ranking.
 
Unilever, Coca-Cola, WPP, McCann Worldgroup, FP7 McCann Dubai and Banda were named Most Effective Marketer, Brand, Agency Holding Group, Agency Network, Agency Office and Independent Agency, respectively.
 
“As the industry experiences change and disruption, the marketers featured in the rankings of the Effie Index demonstrate continued success and an unwavering dedication to marketing effectiveness,” said Traci Alford, President and CEO of Effie Worldwide. “Marketing effectiveness matters more than ever, especially in times of economic uncertainty. The Index showcases great examples of companies that have consistently excelled and driven brand growth around the world. On behalf of Effie Worldwide, I’d like to congratulate everyone included in the rankings this year and applaud their achievements.”
 
The 2020 Effie Index rankings reflect the performance of more than 4,000 finalists and winning entries in one global, four regional and 46 national Effie Awards competitions held around the world from January 1, 2019 to December 31, 2019. 
 
Every brand and company featured in the Effie Index has undergone rigorous evaluations of their case studies by expert industry judges, who examined and debated each case’s strategic communications challenges and objectives, the idea, how the idea was brought to life through creative, and what makes an Effie an Effie: strong results. 
 
Most Effective Marketers
Top 5:  Unilever, The Coca-Cola Company, Nestlé, AB InBev, PepsiCo
 
Most Effective Brands
Top 5: Coca-Cola, McDonald’s, KFC, Vodafone, IKEA
 
Most Effective Agency Holding Groups
Top 5: WPP, Omnicom, IPG, Publicis Groupe, Dentsu
 
Most Effective Agency Network
Top 5: McCann Worldgroup, Ogilvy, BBDO Worldwide, DDB Worldwide, TBWAWorldwide
 
Most Effective Agency Offices
Top 5: FP7 McCann Dubai, Ogilvy Mumbai, McCann Worldgroup India (New Delhi), Sancho BBDO (Bogotá), and a tie between Banda and DDB Colombia
 
Most Effective Independent Agencies
Top 5: Banda, Dejavu, The Womb Communications, DON Buenos Aires, Zavalita Brand Building

View the full rankings at effieindex.com.

Information about how the rankings are compiled can be found here.