Effie Worldwide has announced the 2022 Effie Index, the annual ranking of the companies behind the world’s most effective marketing - with AB InBev, McDonald’s, WPP, Ogilvy, Leo Burnett Middle East, and Slap Global named Most Effective Marketer, Brand, Agency Holding Group, Agency Network, Agency Office, and Independent Agency, respectively. 

AB InBev and McDonald’s topped their rankings for the second year running.

The 2022 Effie Index rankings reflect the performance of more than 4300 finalists and winning entries from eligible global, regional and national Effie Awards competitions held around the world from January 1, 2022 to December 31, 2022.

Most Effective Marketers
Top 5: AB InBev, McDonald’s, Mondelēz International, Unilever, Procter & Gamble

Most Effective Brands
Top 5: McDonald’s, KFC, Burger King, UAE Government Media Office, Chevrolet

Most Effective Agency Holding Groups
Top 5: WPP, Omnicom, Publicis Groupe, Interpublic (IPG), Dentsu

Most Effective Agency Network
Top 5: Ogilvy, McCann Worldgroup, Leo Burnett Worldwide, DDB Worldwide, BBDO Worldwide

Most Effective Agency Offices
Top 5: Leo Burnett Middle East, Ogilvy India, McCann Tel Aviv, Ogilvy Pakistan, Leo Burnett India
 
Most Effective Independent Agencies
Top 5: Slap Global, Dattis Comunicaciones, SUNO United Creators, Interaction, Jam Session Agency
 
“No company appears on the Effie Index by chance. To be ranked in the Index demonstrates a relentless commitment to delivering ideas that work, all underpinned by a culture of effectiveness,” said Traci Alford, Global CEO, Effie Worldwide. “On behalf of the entire Effie organization, congratulations to the top ranked teams on this well-earned recognition.”

Regional Rankings

Asia Pacific
Mondelēz International (marketer), KFC (brand), WPP (holding group), Ogilvy (agency network), Ogilvy India (agency office), Special NZ (independent agency)
 
Europe
Vodafone (marketer), McDonald’s (brand), WPP (holding group), McCann Worldgroup (agency network), McCann Tel Aviv (agency office), Jam Session Agency (independent agency)
 
Latin America
AB InBev (marketer), Burger King (brand), WPP (holding group), BBDO Worldwide (agency network), AlmapBBDO (agency office), Slap Global (independent agency)
 
Middle East & Africa
UAE Government Media Office (marketer & brand), Publicis Groupe (holding group), Leo Burnett Worldwide (agency network), Leo Burnett Middle East (agency office), Dejavu Dubai (independent agency)
 
North America
Molson Coors (marketer), McDonald’s (brand), IPG (holding group), DDB Worldwide (agency network), Alma DDB (agency office), Rethink (independent agency)

View the full rankings at effieindex.com

Information about how the rankings are compiled can be found here.