Participants included representatives from companies such as Nova Post, OMD Optimum Media, Bolt and Ukrainian Railways, featuring as cameos.

Among them are this year's members of the Effie Awards jury.

• Elena Plakhova, Chief Reputation and Marketing Officer, NOVA, group of companies (Nova Post)
• Oksana Zhurovich, CEO, OMD Optimum Media
• Serhii Kostia, Regional Marketing Manager CEE, Asia, Bolt
• Oleksandr Shevchenko, Head of Passenger Communications, Marketing and Customer Experience, Ukrainian Railways

Video via link. 

The creative concept of the Effie Awards and the script were managed by the communication group BetterSvit, which has supported the award for 10 years. The production of the video was handled by New Black production.

"In every industry, there's its own currency. In music, it's the Grammy; in football, the Ballon d'Or; in movies, the Oscars; and in marketing, it's the Effie. We wanted to remind professionals that Effie is an award that can be accumulated on your professional account, enhancing your status. We developed a design concept where Effie literally becomes a card for marketing transactions. We invited industry leaders to participate in the promo video, where they played themselves, and united this with the new slogan: 'Time to recharge your balance,'" explains Svitlana Stepanenko, Managing Partner, BetterSvit Holding.

The final deadline for the Effie Awards Ukraine 2024 continues until October 1.

How many Effies do you have on your account? Register your work at effie.org.ua!