Effie Worldwide has released the 2024 Effie Index® (effieindex.com), the 14th edition of the annual global ranking that celebrates the most effective marketing around the world. Drawing from finalist and winning entries submitted across regional, national, and global Effie Awards competitions, this year's Index continues to reflect the evolving landscape of impactful marketing.

“The Effie Index sets the global standard for marketing effectiveness. It’s about recognizing work that works and delivering real impact across geographies, industries and audiences,” said Traci Alford, Global CEO, Effie Worldwide. “This year’s rankings reflect the true breadth of global marketing excellence, and we congratulate all those who earned top honors. We’re proud to celebrate their success and are inspired by their leadership.”

This year’s rankings are representative of Effie Awards finalists and winners determined between January 1, 2024, and December 31, 2024.

Most Effective Marketers

Top 5: AB InBev, McDonald's, Unilever, PepsiCo, Mondelēz International

Most Effective Brands

Top 5: McDonald’s, Dove, KFC, Samsung, O Boticário

Most Effective Agency Holding Groups

Top 5: Omnicom, WPP, Publicis Groupe, Interpublic Group (IPG), Dentsu

Most Effective Agency Networks

Top 5: Ogilvy, McCann Worldgroup, BBDO Worldwide, DDB Worldwide, VML

Most Effective Agency Offices

Top 5: AlmapBBDO (São Paulo, Brazil), Ogilvy (Mumbai, India), Leo Burnett (Mumbai, India), McCann (Gurugram, India), Leo Burnett (Dubai, United Arab Emirates)

Most Effective Independent Agencies

Top 5: Mischief @ No Fixed Address (Brooklyn, NY, United States), ISLA (Mexico City, Mexico), ISLA (Buenos Aires, Argentina), The Womb (Mumbai, India), Soko (São Paulo, Brazil)

2024 Regional Rankings

Asia Pacific
McDonald’s (marketer), McDonald's (brand), WPP (holding group), Ogilvy (agency network), Ogilvy Mumbai (agency office), The Womb (independent agency).

Europe
McDonald's (marketer), McDonald’s (brand), WPP (holding group), Publicis (agency network), Ogilvy Athens (agency office), Banda (independent agency).

Latin America
AB InBev (marketer), O Boticário (brand), Omnicom (holding group), BBDO Worldwide (agency network), AlmapBBDO (agency office), ISLA Mexico (independent agency).

Middle East & Africa
AB InBev (marketer), Yas Island (brand), Publicis Groupe (holding group), Leo Burnett Worldwide (agency network), Leo Burnett Dubai (agency office), People of the Internet (independent agency).

North America
McDonald’s (marketer), McDonald’s (brand), IPG (holding group), McCann Worldgroup (agency network), Mischief @ No Fixed Address (agency office & independent agency).

To view the complete rankings and learn more about how rankings are compiled, visit effieindex.com.