The European Association of Communications Agencies (EACA) and Effie Awards Europe are thrilled to announce the distinguished marketing leaders who will serve on the jury for the 2024 Effie Europe Awards. This year, eleven Ukrainian marketers have joined the jury to select the most effective campaigns in Europe alongside their European colleagues.

Thanks to the close collaboration between the organizer of Effie Awards Europe and the All-Ukrainian Advertising Coalition, the organizer of Effie Ukraine, Ukrainian specialists were recommended for the European jury. The Ukrainian representatives will participate in the jury panels evaluating works in the Multi-market, Positive Change and Best of Europe categories.

Effie Europe: Multi-market & Positive Change

• Viktoriia Gladchenko, Communications Director, East Europe Foundation / Round 1
• Aram Simonian, Strategy Director, I AM IDEA / Round 1
• Igor Blystiv, Marketing & Innovation Director, Kormotech LLC / Round 2
• Yaroslava Gres, Partner, Gres Todorchuk agency / Round 2
• Ksenia Sikorska, Marketing Direcor, FUIB (First Ukrainian International Bank) / Round 2

Effie Europe: Best of Europe

• Vasyl Hubarets, Corporate Communications Director, Darnytsia Pharmaceutical Company / Round 1
• Ihor Zaichuk, Chief Commercial Officer, MEGOGO / Round 1
• Elena Bakum-Ramola, Chief Creative Officer, Publicis Group Ukraine / Round 2
• Serhii Kostia, Head of Marketing, Bolt CEE / Round 2
• Olena Plakhova, Chief Reputation and Marketing Officer, NOVA, group of companies (Nova Post) / Round 2
• Ievgen Iatsenko, Chief Operation Marketing, Favbet / Round 2

The Effie Awards Europe jury, comprising nearly 180 industry professionals from 24 European countries, will evaluate entries based on four key attributes: Strategic Challenge, Creative Strategy, Bringing the Idea to Life, and Effectiveness.

Leading the 2024 Effie Europe jury as co-chairs are representatives from both the agency and client worlds: Harrison Steinhart, Global Strategy Director at DDB Paris, and Iva Bennefeld-Stepanic, Vice President Marketing Central Europe | International at Mondelez.

Check out the full jury list & profiles.

Key Judging Dates

• Multi-market & Positive Change: First-round online judging from 20 September to 4 October. Final round virtual jury sessions on 21-24 October.
• Best of Europe: First-round online judging from 20 September to 4 October. Final round virtual jury sessions on 21-24 October.
• Grand Effie Jury: Meeting on 11 December in Brussels to select the year's most effective and impactful work.

The winners will be announced during the Effie Europe Awards Gala on 11 December in Brussels. More information on the call for entries can be found here.

The Effie Awards Europe are organised by the European Association of Communications Agencies (EACA) in partnership with Kantar.

For further information, please contact Francesco Bottegal, Project Officer at francesco.bottegal@eaca.eu.