3 December 2018
Finalists of Effie Awards Ukraine 2018
Effie Awards Ukraine 2018 announces finalists that are the most effective campaigns in Ukraine in marketing communications.
There are 104 entries in finalists list in 49 categories. According to all Effie requests entries are judged in three rounds. In the first round jury members determinate finalists, in the second round they choose winners, and the Grand jury members will select the Grand Prix of the competition.
The full list of finalists can be founded below.
| Entrant | Entry name | Marketer | Brand |
| 1. Food | |||
| Dentsu Media | Turning Millennium into a star | Chocolate factory Millennium | Millennium |
| 2. Non-alcoholic drinks | |||
| Y&R | The First Rule | IDS Borjomi Ukraine | Morshynska Sport |
| BBDO Ukraine | A Confrontation of Worlds | PepsiCo | Pepsi Cola |
| 3. Alcoholic drinks | |||
| Rockets. Growth R&D | Aperitivo Time | Bacardi-Martini Ukraine | MARTINI |
| THINKMcCANN | Anti-compote from anti-granny | Carlsberg Ukraine | S&R Garage |
| 5. Health & Beauty | |||
| TABASCO | Transformation | Henkel Ukraine | Syoss |
| Gres Todorchuk PR | The Opera No One Heard | NGO Vidchui | NGO Vidchui |
| 6. Medicines & medical care services | |||
| Vivid by Admixer | From Boring Medicine to Brand-Support for Every Mom | BIOCODEX UKRAINE | Otipax |
| Media First Ukraine | The theory of large numbers | DILEO Farma Ukraine | Tantum Verde |
| ekonomika+ | Dytynology | Medical centre "Dobrobut" | Dytynologia (Childrenology) |
| 8. Home furnishings & appliances, office equipment | |||
| Postmen DA | Electrolux Ultra Silencer | Electrolux | Electrolux |
| Media First Ukraine | #warmstory | Hansa Ukraine | Hansa |
| 10. Products and services for children | |||
| COXO | Agu moms choice | PepsiCo | Agusha |
| 11. Automotive | |||
| BBDO Ukraine | Small steps to big changes. | Toyota-Ukraine | Toyota Camry |
| 12. Telecommunications services | |||
| TABASCO | The end of voice era | Vodafone Ukraine | Vodafone Ukraine |
| Serviceplan Ukraine | Roaming “Aboriginals” | Kyivstar | Kyivstar |
| MullenLowe Adventa | Smart alternative to UNLIMs | lifecell | lifecell |
| 16. Retail & public services | |||
| THINKMcCANN | Care in action | FOZZY GROUP | Fora |
| Ogilvy Ukraine | METRO KEEPS PRICES FIT | METRO Cash&Carry Ukraine | Metro Cash&Carry Ukraine |
| 18. Foodservice | |||
| TBWAUkraine | Maestro Beef&Cheddar | McDonald’s Ukraine | McDonald's |
| 20. Leisure, entertainment, culture & education, travel & tourism | |||
| Gres Todorchuk PR | Global Teacher Prize Ukraine: How to turn teachers into celebrities | NGO Osvitoria | NGO Osvitoria |
| 21. Financial & Business services | |||
| Oschadbank | Small business - big deal | Oschadbank | Oschadbank. Build yours |
| Havas Ukraine | Uncle Zhora | Moneyveo | Moneyveo |
| 22. Media & Self promotion | |||
| 1+1 media | #SCHOOL | 1+1 media group | 1+1 media group |
| 23. Delivery. Post servises | |||
| CF.Digital | Now the mail has a soul! | ELTECH LLC | TravelPost |
| 25. Social & charity | |||
| Leo Burnett Ukraine | #MoneyCanChallenge | “Tabletochki” Fund | Tabletochki |
| ISD Group | Huggies. Born for hugs 2018 | Kimberly-Clark Ukraine | Huggies |
| Gres Todorchuk PR | Uncounted Since 1932 | Ukrainian Leadership Academy | Ukrainian Leadership Academy |
| 26. Political and patriotic campaigns, state campaigns and programs | |||
| Gres Todorchuk PR | Uncounted Since 1932 | Ukrainian Leadership Academy | Ukrainian Leadership Academy |
| Gres Todorchuk PR | Corruption Park: Controversy as a way to disrupt indifference | European Union Anti-Corruption Initiative | European Union Anti-Corruption Initiative |
| 27. Small Budget | |||
| PlusOne | Book Forum. Reinvention | Publishers’ Forum | Publishers’ Forum |
| Media First Ukraine | #warmstory | Hansa Ukraine | Hansa |
| Kinograf | #FairBnB | Beer Point | Beer Point |
| Havas PR Kyiv | Hemophilia: a Bubble Wrap Hoodie | Shire Ukraine | Shire |
| 28. Rebranding | |||
| Zenith | Fructis Renovation or how to be on the TOP again | L’OREAL UKRAINE | Fructis/Garnier |
| THINKMcCANN | Care in action | FOZZY GROUP | Fora |
| 29. New technologies and/or Media innovation | |||
| Media First Ukraine | #warmstory | Hansa Ukraine | Hansa |
| Carat Ukraine | RASTISHKA! ANIMATE MAGNETS – DISCOVER THE WORLD! | Danone Ukraine | RASTISHKA |
| 30. Product/Service Launch | |||
| TBWAUkraine | Maestro Beef&Cheddar | McDonald’s Ukraine | McDonald's |
| Publicis Ukraine | Your burger - your rules | Nestle Ukraine | Torchyn |
| Hoshva PR | Microlax. How to enter in new category 'fast and gentle' and gain №4 rank for 6 month | Johnson & Johnson Ukraine | Microlax |
| Oschadbank | Small business - big deal | Oschadbank | Oschadbank. Build yours |
| THINKMcCANN | Retro-innovation | Carlsberg Ukraine | Lwiwske Eksportowe |
| THINKMcCANN | Anti-compote from anti-granny | Carlsberg Ukraine | S&R Garage |
| THINKMcCANN | A story of viral contamination with Colorista | L’Oreal Paris | L’Oreal Paris |
| 31. Most effective use of social media marketing | |||
| Postmen DA | #SCHOOLmania | 1+1 media group | 1+1 media group |
| Leo Burnett Ukraine | #MoneyCanChallenge | “Tabletochki” Fund | Tabletochki |
| Kinograf | #FairBnB | Beer Point | Beer Point |
| 32. Data-driven/programmatic | |||
| Isobar Ukraine | Pharma Digital Pioneer, or How to become a market leader via digital | Bayer | Bepanthen® Plus |
| 33. Single Impact Engagement | |||
| Saatchi&Saatchi | How Rebra&Kotlety gastro-bar "hacked" Champions League final | Gastrobar Rebra&Kotlety | Rebra&Kotlety gastrobar |
| Gres Todorchuk PR | Uncounted Since 1932 | Ukrainian Leadership Academy | Ukrainian Leadership Academy |
| Gres Todorchuk PR | The Opera No One Heard | NGO Vidchui | NGO Vidchui |
| Rockets. Growth R&D | Aperitivo Time | Bacardi-Martini Ukraine | MARTINI |
| 34. Short Term Effects | |||
| Rockets. Growth R&D | Before And After New Year | MHP S.A. | Nasha Ryaba |
| Rockets. Growth R&D | Aperitivo Time | Bacardi-Martini Ukraine | MARTINI |
| Postmen DA | #SCHOOLmania | 1+1 media group | 1+1 media group |
| PlusOne | Book Forum. Reinvention | Publishers’ Forum | Publishers’ Forum |
| Kinograf | #FairBnB | Beer Point | Beer Point |
| Initiative | AXA Start the morning properly | Lantmanen AXA | AXA |
| 35. Long-term Effectiveness | |||
| Rockets. Growth R&D | Martini. Reboot. | Bacardi-Martini Ukraine | MARTINI |
| ISD Group | Huggies. born for hugs 2018 | Kimberly-Clark Ukraine | Huggies |
| BBDO Ukraine | A Confrontation of Worlds | PepsiCo | Pepsi Cola |
| THINKMcCANN | How Garage revived a non-trendy category and became its leader | Carlsberg Ukraine | S&R Garage |
| THINKMcCANN | KOMOn to the processed cheese market! | KOMO UKRAINE | KOMO |
| THINKMcCANN | How to become CHEESEreous player | KOMO UKRAINE | KOMO |
| 37. Loyalty | |||
| Kinograf | #FairBnB | Beer Point | Beer Point |
| 38. Experiential Marketing | |||
| Rockets. Growth R&D | Give the fire on the festival | MHP S.A. | Appetytna |
| TWIGA UKRAINE | Let’s PUMB, PUMB, PUMB! | FUIB | FUIB |
| Rockets. Growth R&D | Aperitivo Time | Bacardi-Martini Ukraine | MARTINI |
| 39. Business Challenge/David vs. Goliath | |||
| Postmen DA | #SCHOOLmania | 1+1 media group | 1+1 media group |
| 41. Single Communication Channel | |||
| Postmen DA | Electrolux Ultra Silencer | Electrolux | Electrolux |
| Leo Burnett Ukraine | #MoneyCanChallenge | “Tabletochki” Fund | Tabletochki |
| Media First Ukraine | The theory of large numbers | DILEO Farma Ukraine | Tantum Verde |
| THINKMcCANN | A story of viral contamination with Colorista | L’Oreal Paris | L’Oreal Paris |
| 42. Sponsorship | |||
| Carat Ukraine | SPONSORSHIP AS A KEY HERO FOR MARKET GROWTH | Philips Ukraine | Philips |
| 43. Seasonal Marketing | |||
| THINKMcCANN | Beer climate change | Carlsberg Ukraine | Lvivske |
| Kinograf | #FairBnB | Beer Point | Beer Point |
| THINKMcCANN | SEASON OF HOT POTAGE SOUPS | Nestle Ukraine | Torchyn |
| 44. Corporate Reputation | |||
| Grape Digital | MHP Start. Employer’s brand for new specialists | Myronivsky Hliboproduct | Mironivsky Hliboproduct |
| 1+1 media | The Ideas People | 1+1 media group | 1+1 media group |
| 45. Youth Marketing | |||
| Rockets. Growth R&D | Give the fire | MHP S.A. | Appetytna |
| Postmen DA | #SCHOOLmania | 1+1 media group | 1+1 media group |
| DTF Agency | The BASE Kyiv | adidas | adidas |
| #Oddee Agency | Pit Bull Battle V | New Products Group | Pit Bull |
| Publicis Ukraine | Your burger - your rules | Nestle Ukraine | Torchyn |
| Havas Digital Kyiv | Durnev watches stories (how it all began) | Nestle Ukraine | Lion |
| THINKMcCANN | Anti-compote from anti-granny | Carlsberg Ukraine | S&R Garage |
| 46. Branded content & Branded Utility | |||
| Postmen DA | #SCHOOLmania | 1+1 media group | 1+1 media group |
| U.N.C.L.E. | Huggies Club YouTube community | Kimberly-Clark Ukraine | Huggies |
| 47. Native advertising | |||
| Kinograf | #FairBnB | Beer Point | Beer Point |
| Havas Digital Kyiv | How to overtake the growth of the market ten times, endangering the product ten times? | ASBIS Ukraine | Ultimate Ears |
| Black Box | E-katalog. How to make someone`s content to work for you | NADAVI TRADE SYSTEM | E-katalog |
| 48. Celebrity Sells | |||
| Zenith | The very same feeling when you're with Pure the coolest one | L’OREAL UKRAINE | Pure/Garnier |
| THINKMcCANN | To the legendary Final with the legendary Sasho | Mastercard-Ukraine | Mastercard |
| Digital Choo Marketing Agency | How the Bald one earned a spot on the couch | Pari-Match | Parimatch |
| Gres Todorchuk PR | Celebrity Alphabet | NGO Vidchui | NGO Vidchui |
| Carat Ukraine | HOW TO TRIPLE DIGIT ROI | Philips Ukraine | Philips |
| Y&R | In Sport We Trust | IDS Borjomi Ukraine | Morshynska Sport |
| 49. Cross Media Storytelling | |||
| Rockets. Growth R&D | Before And After New Year | MHP S.A. | Nasha Ryaba |
| Postmen DA | #SCHOOLmania | 1+1 media group | 1+1 media group |
| #Oddee Agency | Pit Bull Battle V | New Products Group | Pit Bull |
| PlusOne | Book Forum. Reinvention | Publishers’ Forum | Publishers’ Forum |
| THINKMcCANN | A ball can start priceless stories | Mastercard-Ukraine | Mastercard |
| TV Ukraine | Grand show «Liga Zirok» | TV Ukraine | TV Ukraine |