11 November 2024

Finalists for Effie Awards Ukraine 2024 announced

The All-Ukrainian Advertising Coalition has announced the finalists for this year's Effie Awards Ukraine, recognizing the most effective marketing communications campaigns in Ukraine.

This year's competition program included 87 categories, of which 35 are industry and 52 are special. A total of 168 entries across 63 categories advanced to the finals. This year, the jury for Effie Awards Ukraine 2024 comprised over 260 professionals from the advertising and communications industry.

The names of the winners will be announced on November 29 during the Effie Gala ceremony. The event will also present the results of national efficiency ratings of communication and media agencies, advertising and communication groups, the most effective marketers and brands of Ukraine. In addition, the best marketing teams in the Best Marketing Teams category and the leader of the "Agency of the Year 2024" ranking will be recognized.

On the same day, November 29, the Best Marketing Practices conference will be held, which will include case finalists of the current Effie Awards Ukraine contest. Details of the day's program will be published soon.

Registration for the Effie Awards Ukraine 2024 Award Ceremony and the Best Marketing Practices conference is open on the website effie.org.ua until November 27. Details on the cost of participation and other information are available via the link.

In case of questions, contact the organizing committee – festival@vrk.org.ua, project@vrk.org.ua.

Look for yourself in the list of finalists of the Effie Awards Ukraine 2024!

ENTRANT ENTRY NAME BRAND NAME CLIENT(S)
A-2.Government & Public Service
Banda HOW ARE YOU? HOW ARE YOU?  NGO «Barrier-Free», PACT in Ukraine, USAID Public Health System Recovery and Resilience Activity
A-3. Pet care
Taktika How MasterZoo Became the Pet Market for Furry Personalities MasterZoo MasterZoo
A-4. Delivery Services
Nova Post Tomorrow will be Nova Post Nova Post
A-6. Health, Fitness,& Wellness
OMD Optimum Media Make it wider: a jump from niche to masses Philips Sonicare Interdental Philips Ukraine 
A-8. Internet & Telecom
Bickerstaff.535 Everything changes. Numbers don't. Vodafone PrJSC “VF Ukraine”
lifecell lifecell as a game changer in the industry lifecell lifecell
Performics Ukraine Volia: Human vs AI Volia Telesvit
A-9. IT, Software, Apps
ROCKETS. GROWTH R&D DONATIONS CHALLENGE BOLT BOLT, VISA
I AM IDEA Uklon love department - episode 2 UKLON UKLON
A-11. Culture & The Arts
Ukrainian Witness NGO I`m fine :) Ukrainian Witness Ukrainian Witness NGO
A-12. Media & Entertainment Companies
Starlight Media International marketing campaign of the “In Her Car” TV series In Her Car STB
A-15. Beverages: Non-Alcohol
VIVID brand content hub Morshynska sport.The power of recovery in water balance Morshynska IDS Ukraine
A-16. Non-Profit
Banda Christmas tree with the prisoners of war Association of «Azovstal» defenders' families Association of «Azovstal» defenders' families
Bickerstaff.535 Crime Without Punishment Ukrainian Leadership Academy Ukrainian Leadership Academy
Ogilvy Ukraine Harmless adventures UNICEF Ukraine UNICEF Ukraine
A-17. Education & Training
Saatchi & Saatchi Ukraine Talisman Callsigns Drone Academy 'Dronarium' Drone Academy 'Dronarium'
A-21. Food
Mullenlowe Adventa Oleina with HERBS – bringing new taste to ordinary dishes Oleina JV Suntrade (Bunge)
A-22. Professional Services
Banda What’s the Challenge: A Sincere Podcast by Banda's Strategists Banda Banda
A-23. Restaurants, Catering
[isdgroup] Honey: Ukrainian Pastry Art and a Madness of Flavors Honey Honey
A-24. Entertainment, Sports, Leisure & Recreation
Postmen RUNRAISE: Converting Kilometers into Donations RUN UKRAINE RUN UKRAINE
McCann Kyiv It's not the right time for entertainment: How Mastercard builds
emotional inclusion in the hardest of times
Mastercard Mastercard Ukraine
A-25. Retail
Banda COMFY HITS vol.1 COMFY COMFY Trade
Taktika Prom-Payment — a small button with big ambitions Prom EVO
A-26. Agricultural, Industrial
Banda DTEK х USYK. Fight for Light. DTEK DTEK
Saatchi & Saatchi Ukraine Product that was never supposed to exist – Minefield Honey." MFA, Kernel Kernel, MFA
A-27. Snacks & Desserts
Banda Molokia Fruit Yogurts. Attempt No2 Molokiуa Molokiуa
A-34. Pharma & Healthcare Services
McCann Kyiv Allergy without ALE Allegra Opella Healthcare Ukraine
A-35. Finance
ROCKETS. GROWTH R&D WE HAVE THE POWER PRIVATBANK PRIVATBANK
ROCKETS. GROWTH R&D DON'T POSTPONE YOUR LIFE FOR LATER PRIVATBANK PRIVATBANK
ROCKETS. GROWTH R&D DONATION TAXI VISA VISA, BOLT
Performics Ukraine PrivatBank: Just Do SEO AI PrivatBank PrivatBank
McCann Kyiv Craft Banking: Banking with Attention to Details KredoBank KredoBank
Saatchi & Saatchi Ukraine How Visa created a community of Brands who care Visa Visa International Service Association
B-36. Business-to-Business
ROCKETS. GROWTH R&D WE HAVE THE POWER PRIVATBANK PRIVATBANK
Banda What’s the Challenge: How to Find New Clients Through a Podcast Banda Banda
Carat Ukraine B2B. Know Where they begin theirs OLX OLX
B-37. Youth Marketing
HyperNormal (post)creative agency How we made Proftech education cool PROFTECH Ministry of Education and Science of Ukraine
Zenith Ukraine It's easier to be BRAVE with Maybelline NY Maybelline New York L'Oreal Ukraine
C-38. Brand Content & Entertainment
ROCKETS. GROWTH R&D KIT-TOK BOLT BOLT
MOKO Digital Lullabies with a Ukrainian soul Malyutka KHOROL INFANT NUTRITION FACTORY
C-39. Brand Integration & Entertainment Partnerships
Postmen How to motivate Ukrainians to speak Ukrainian EdEra EdEra
Postmen RUNRAISE: Converting Kilometers into Donations RUN UKRAINE RUN UKRAINE
Banda AZOV х WORK.UA AZOV 12th Special Forces Brigade "Azov" of the National Guard of Ukraine, Work.ua
Banda EYE FOR AN EYE OKKO Concern Galnaftogaz
ROCKETS. GROWTH R&D THE BEST FRIEND BOLT BOLT
EssenceMediacom ART THAT TRANSFORMS PAIN INTO BEAUTY Bepanthen® Plus Bayer
Carat Ukraine Entertainment Partnership “Play without eco-rounds” OLX OLX
C-40. Experiential Marketing: Live, Digital, Hybrid
Postmen RUNRAISE: Converting Kilometers into Donations RUN UKRAINE RUN UKRAINE
UNICEF Ukraine SPILNO SPOT. A Safe Space for Children. UNICEF Ukraine UNICEF Ukraine
McCann Kyiv Emotions without limits: A journey that brings hope Mastercard Mastercard Ukraine
McCann Kyiv Play, learn, sparkle! Sparkles of Superpowers UNICEF Ukraine
D-41. David vs. Goliath – Traditional
OMD Optimum Media The niche is taken, but there is a small ALE (BUT) Allegra Opella Healthcare Ukraine
D-43. Renaissance/Rebranding
Banda Molokia Fruit Yogurts. Attempt No2 Molokiуa Molokiуa
Taktika How MasterZoo Became the Pet Market for Furry Personalities MasterZoo MasterZoo
McCann Kyiv Craft Banking: Banking with Attention to Details KredoBank KredoBank
D-44. New Product/Service Introduction
ROCKETS. GROWTH R&D BRIGHT LEMON PERSONALITY MIKE’S HARD DRINK ABInBev Efes Ukraine
Drama Queen Everything For Every Beauty EVA BEAUTY EVA BEAUTY on EVA.UA
UNICEF Ukraine SPILNO SPOT. A Safe Space for Children. UNICEF Ukraine UNICEF Ukraine
D-45. Short-term Effectiveness
Postmen How to carol a million for drones Postmen Postmen
Bickerstaff.535 Free the leopards Brand Ukraine Brand Ukraine
Banda Molokia Fruit Yogurts. Attempt No2 Molokiуa Molokiуa
Banda CRUSH. How a simple low price icon became a sub-brand of COMFY that people fell in love with. COMFY COMFY Trade
ROCKETS. GROWTH R&D DON'T POSTPONE YOUR LIFE FOR LATER PRIVATBANK PRIVATBANK
Postmen Passport of a Tailed Citizen Club 4 Paws Club 4 Paws (Kormotech)
Postmen Reclaiming the East Honey Honey
Banda DTEK. We passed this winter – we'll pass everything. DTEK DTEK
D-47. Small Budget: Products / Services
Postmen How to carol a million for drones Postmen Postmen
ROCKETS. GROWTH R&D KIT-TOK BOLT BOLT
Drama Queen My national shirt Etnodim Etnodim
oversize #MAKERUSSIAPAY International Center for Ukrainian Victory | ICUV International Centre for Ukrainian Victory
D-48. Small Budget: Non-Profit
Bickerstaff.535 Nearest bomb shelter Ukrainian pavilion at the 60th Venice Biennale Ukrainian pavilion at the 60th Venice Biennale
Ogilvy Ukraine Teenagers. Safety. Rumble UNICEF Ukraine UNICEF Ukraine
Bickerstaff.535 Crime Without Punishment Ukrainian Leadership Academy Ukrainian Leadership Academy
D-49. Timely Opportunity
Bickerstaff.535 How dairy brand united all Ukrainians on the supermarket shelves Galychyna Galychyna
ROCKETS. GROWTH R&D LESS BLA-BLA, MORE ACTIONS DIIA.OSVITA Ministry of Digital Transformation of Ukraine, USAID Cybersecurity
Gusev Art Lab Survived parcels Nova post Nova post
D-50. New Product or Service Line Extension
Bickerstaff.535 Exotic of Ukrainian origin Galychyna Galychyna
Media First Ukraine GRAND PREMIERE OF THE GRAND BURGER KFC Ukraine KFC Ukraine
Banda How to expand an agency's strategic services through a podcast Banda Banda
Havas Digital Kyiv Launch of the street food Torchyn sauces Torchyn Nestlé Ukraine Limited Liability Company
D-51. Marketing Disruptors
Banda AZOV х WORK.UA AZOV 12th Special Forces Brigade "Azov" of the National Guard of Ukraine, Work.ua
Starcom Ukraine Kyivstar – SHIFT happens Kyivstar Kyivstar
Banda EYE FOR AN EYE OKKO Concern Galnaftogaz
D-52. PR, Corporate Reputation
Adsapience Every drop counts. Merch that saves Ukrainians lives. “We Are of the Same Blood” project THE FIRST UKRAINIAN INTERNATIONAL BANK
Banda DTEK. We passed this winter – we'll pass everything DTEK DTEK
Banda DTEK. Believe in power engineers. DTEK DTEK
PR-agency Radnyk Morning's bright, PrivatBank's on your side! PrivatBank PRIVATBANK
Nova Post World's longest Marathon Nova Post Nova Post
D-53. Sponsorships
Banda DTEK х USYK. Fight for Light. DTEK DTEK
D-54. Sustained Success: Products / Services
Banda NUMBERONE COMFY COMFY Trade
EssenceMediacom ART THAT TRANSFORMS PAIN INTO BEAUTY Bepanthen® Plus Bayer
Bickerstaff.535 Family2Business Ravita Ravita
pedan buro UniverCheck and CollegeCheck UniverCheck pedan buro
OMD Optimum Media Mission: Healthy smile of Ukrainians Philips Sonicare Philips Ukraine 
lifecell Majority ports its number to lifecell lifecell lifecell
D-55. Sustained Success: Non-Profit
McCann Kyiv Explosive Ordnance Risk Education for Children and Youth UNICEF Ukraine UNICEF Ukraine, State Emergency Service of Ukraine
E-58. Digital Commerce
Taktika Prom-Payment — a small button with big ambitions Prom EVO
E-59. Experiential Commercial Marketing 
Bickerstaff.535 How dairy brand united all Ukrainians on the supermarket shelves Galychyna Galychyna
E-60. Multi-Brand Shopper Solution
Banda AZOV х WORK.UA AZOV 12th Special Forces Brigade "Azov" of the National Guard of Ukraine, Work.ua
E-63. Retail Media. NEW
Performics Ukraine Linex: In Data We Trust Linex Sandoz Ukraine
E-64. Single-Retailer Program
Taktika How MasterZoo Became the Pet Market for Furry Personalities MasterZoo MasterZoo
Taktika Prom-Payment — a small button with big ambitions Prom EVO
F-65. Social Media
Uklon Uklon’s In-Car Karaoke Uklon Uklon
F-66. Engaged Community
OMG agency Solovina is a community of people in love with the Ukrainian language Solovina  OMG agency
Ogilvy Ukraine Teenagers. Safety. Rumble UNICEF Ukraine UNICEF Ukraine
F-67. Artificial Intelligence (AI). NEW
Bickerstaff.535 Take a look inside yourself Esculab Esculab
F-68. Direct to Consumer
Saatchi & Saatchi Ukraine Product that was never supposed to exist – Minefield Honey MFA, Kernel Kernel, MFA
F-69. Influencer Marketing
Postmen How to motivate Ukrainians to speak Ukrainian EdEra EdEra
Bickerstaff.535 Exotic of Ukrainian origin Galychyna Galychyna
Banda DTEK х USYK. Fight for Light. DTEK DTEK
Be—it Agency #PhilipsHairCare (#ДбаюПроВолосся
ЗPhilips)
Philips SenseIQ Philips Ukraine
F-70. Performance Marketing
ROCKETS. GROWTH R&D LESS BLA-BLA, MORE ACTIONS DIIA.OSVITA Ministry of Digital Transformation of Ukraine, USAID Cybersecurity
Webpromo Kyivstar TV Growth: Effective SEO Against Pirated Content Kyivstar TV Kyivstar TV
Performics Ukraine Linex: In Performance We Trust Linex Sandoz Ukraine
G-71. Cross Media Storytelling
BetterSvit THE BIGGEST UKRAINIAN FUNDRAISER TO BOOST AIR DEFENSE Nova Post, Come Back Alive Nova Post, Come Back Alive Foundation
Postmen Playing With No Fear UNICEF UKRAINE UNICEF UKRAINE
ROCKETS. GROWTH R&D DONATIONS CHALLENGE BOLT BOLT, VISA
Postmen Shaping family care for children UNICEF UKRAINE UNICEF UKRAINE
Nova Post Tomorrow will be Nova Post Nova Post
Nova Post Delivering a Fairy Tale to Your City Nova Post Nova Post
Ukrainian Witness NGO I`m fine :) Ukrainian Witness Ukrainian Witness NGO
G-72. Media Idea
BetterSvit HOUSE-BOXES Nova Post, Come Back Alive Nova Post, Come Back Alive Foundation
Bickerstaff.535 Nearest bomb shelter Ukrainian pavilion at the 60th Venice Biennale Ukrainian pavilion at the 60th Venice Biennale
oversize #MAKERUSSIAPAY International Center for Ukrainian Victory | ICUV International Centre for Ukrainian Victory
G-74. Media Content Partnerships
Banda ‘’How are you?" Mental health programme for children HOW ARE YOU? UNICEF Ukraine, NGO «Barrier-Free»
Carat Ukraine Gaming Partnership “Play without eco-rounds” OLX OLX
G-75. Target Audience Reach In Media Campaign
Bickerstaff.535 Everything changes. Numbers don't Vodafone PrJSC “VF Ukraine”
ROCKETS. GROWTH R&D DONATION TAXI VISA VISA, BOLT
Postmen Shaping family care for children UNICEF UKRAINE UNICEF UKRAINE
I AM IDEA UKLON in advertising of advertisements UKLON UKLON
Netpeak Ukraine How OLX helped Ukrainians find new jobs OLX OLX
H-77. Business/Product/Service Innovation
IDS Ukraine Morshynska with flavors. Flip idea of water Morshynska IDS Ukraine
H-78. Customer Experience
WARTO Excellent innovative care by Brit Brit VAFO, Suziriia Distribution
I AM IDEA Uklon love department - episode 2 UKLON UKLON
I-79. Positive Change – Environmental: Brands
Saatchi & Saatchi Ukraine Product that was never supposed to exist – Minefield Honey." MFA, Kernel Kernel, MFA
I-81. Positive Change – Social Good: Brands
Postmen How to carol a million for drones Postmen Postmen
BetterSvit HOW NOVA POST PACKED THE SKY Nova Post, Come Back Alive Nova Post, Come Back Alive Foundation
Inweb Grant in action. Digital for Nonprofits. Inweb Inweb
Drama Queen My national shirt Etnodim Etnodim
MOKO Digital Lullabies with a Ukrainian soul Malyutka KHOROL INFANT NUTRITION FACTORY
Nova Post World's longest Marathon Nova Post Nova Post
I-82. Positive Change – Social Good: Non-Profit
ROCKETS. GROWTH R&D CYBER HYGIENE - YOUR PASSWORD TO CYBER SECURITY USAID Cybersecurity USAID Cybersecurity, Ministry of Digital Transformation of Ukraine
Publicis Ukraine Ukraine's Ode to Dignity Ukraine Deputy Prime Minister’s Office for European and Euro-Atlantic Integration of Ukraine
Ukrainian Witness NGO I`m fine :) Ukrainian Witness Ukrainian Witness NGO
I-83. Positive Change – Social Good: Diversity, Equity & Inclusion
Postmen Playing With No Fear UNICEF UKRAINE UNICEF UKRAINE
Postmen Shaping family care for children UNICEF UKRAINE UNICEF UKRAINE
Underdog Agency Crafting Loud Culture Jäger Music Awards Jäger Music Awards
MI Health Agency #LawForSofiika 100% LIFE, Patients of Ukraine, Ukrainian Association of Medical Cannabis Charitable Organization "All-Ukrainian Network of People Living with HIV/AIDS" (CO «100 PERCENT LIFE»), Charitable Organization “Charitable Foundation “Patients of Ukraine” 
I AM IDEA People with opportunities Metro Ukraine Metro Ukraine, SUPERHUMANS
Esper Bionics Mykola, who assembles drones Esper Bionics Esper Bionics
McCann Kyiv Getting above the opportunities Mastercard Mastercard Ukraine
I-84. Positive Change – Social Good: PEACE
BetterSvit UKRAINIAN BOXES AGAINST RUSSIAN MISSILES Nova Post, Come Back Alive Nova Post, Come Back Alive Foundation
Bickerstaff.535 Nearest bomb shelter Ukrainian pavilion at the 60th Venice Biennale Ukrainian pavilion at the 60th Venice Biennale
Saatchi & Saatchi Ukraine Product that was never supposed to exist – Minefield Honey." MFA, Kernel Kernel, MFA
Bickerstaff.535 Crime Without Punishment Ukrainian Leadership Academy Ukrainian Leadership Academy
Diia Military Obligations in Diia: An Innovative Tool for Engaging Citizens in Supporting the State Diia Diia
MEX a member of HAVAS the League of Heat Vodafone Ukraine Vodafone Ukraine
J-85. Seasonal Marketing
Postmen How to carol a million for drones Postmen Postmen
Publicis Ukraine Ukraine's Ode to Dignity Ukraine Deputy Prime Minister’s Office for European and Euro-Atlantic Integration of Ukraine
Postmen Reclaiming the East Honey Honey
UM Kvassny season Kvass Yarylo Ascania Beverages
NCG Nostra Media The path of a dinosaur IREX Sabrise
J-86. Crisis Response / Critical Pivot
McCann Kyiv Play, learn, sparkle! Sparkles of Superpowers UNICEF Ukraine
McCann Kyiv Better Life for Animals at Any Time Purina Nestlé Ukraine
Gusev Art Lab Survived parcels Nova post Nova post
ROCKETS. GROWTH R&D LESS BLA-BLA, MORE ACTIONS DIIA.OSVITA Ministry of Digital Transformation of Ukraine, USAID Cybersecurity
J-87. Topical Marketing (Current Events)
Postmen Playing With No Fear UNICEF UKRAINE UNICEF UKRAINE
VIVID brand content hub Morshynska sport.The power of recovery in water balance Morshynska IDS Ukraine