Effie Awards Europe 2022 has announced the finalists and among them there are Ukrainian participants – Bickerstaff.734, Isobar Ukraine, One Health agency, Postmen, Rockets. Growth R&D та WARTO Communications.

This year, the Positive Change categories picked up the most shortlisted entries as brands get recognised for contributing to society by promoting the social and environmental good through marketing communications.

Among the finalists, 43 were shortlisted in the general competition and 37 in the Best of Europe track. The finalists come from a range of agencies from Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Lebanon, Poland, Portugal, Romania, Slovakia, Spain, Sweden, The Netherlands, Turkey, Ukraine and the United Kingdom.

There are finalists from Ukraine:

• Isobar Ukraine – #We Breathe It In – Positive Change Europe: Environmental Good - Non-Profit
• One Health agency – Run like a kid – Positive Change Europe: Social Good – Brands
• One Health agency – Fighting stroke through the power of education and family love – Positive Change Europe: Social Good - Non-Profit
• WARTO Communications – The Strategy 2030 – Positive Change Europe: Social Good - Non-Profit
• Bickerstaff.734 – LASKA UPCYCLE MERCH – Positive Change Europe: Social Good - Non-Profit
• Bickerstaff.734 – All around the (Russian) World – Travel, Transport & Tourism
• Rockets. Growth R&D – #littlebigcelebrations – Renaissance
• Rockets. Growth R&D – #littlebigcelebrations – Small Budget
• Postmen – 150 names of Lesya Ukrainka. How to make a literature classic the top celebrity of the country – Best of Europe: Government & Public Service
• Postmen – Grains of Truth – Best of Europe: Positive Change

Check out the finalists. 

Over 100 industry professionals from more than 20 European countries contributed their time and insight to identify the most effective work of the year. Ukrainian marketers and top-managers of agencies as well are in jury team: Elena Stoyanova, Marketing Director, PepsiCo; Svitlana Shynkarenko, CEO, MullenLowe Adventa; Elena Plakhova, Director for Corporate Communications, Nova poshta; Borys Tkachov, Head of Strategy and Research, New Products Group; Dmytro Zinchenko, Head of Products, IQOS (Phillip Morris).

Check out the full jury list. 

The award levels — Grand, Gold, Silver and Bronze — will be announced at the online Awards Gala on 30 November.