The Organising committee of EFFIE Awards Ukraine has recently declared the chairman of the competition's jury in 2009. It will be Sergey Bratusev, the marketing director of McDonald's Ukraine.

Sergey Bratusev has begun his career in marketing actually starting with the industry's origins. Since then he has worked with brands of such largest companies, as Nestle, Reckitt Benckiser in Ukraine and Microsoft in Russia. Today Sergey helps to develop 5th (under the version of BrandZ Top) or 6th (if to trust Interbrand) most popular world brand - McDonald's - in Ukraine. And it is clearly not a simple job, after all McDonald's, probably, is one of few players of the market of consumer goods where all P marketing are created and realised by the company. Here it is impossible to write off, for example, miscalculations in efficiency of marketing ideas on distribution or bias of retail trade - everything, from employees, products, distribution, the price policy and shops is a part of company's own system.

Sergey's work together with agency commands has yielded conclusive results - thanks to a command of the company and agencies DDB (intelligence and creative) and OMD (media), even during uneasy crisis time the number of visitors of McDonald's in 2009 has grown in comparison with 2008.

The jury of EFFIE Awards Ukraine is headed for the fourth time in row by the top-managers on marketing and advertising of the largest market players. McDonald's, being a member of the All-ukrainian advertising coalition and the partner of EFFIE Awards Ukraine, delegates the marketing-director to head the competition's jury for the third time already, however, Sergey Bratusev will execute the role of the chairman of jury for the first time.

EFFIE Awards Ukraine is a unique competition of marketing efficiency in Ukraine as it marks the most considerable achievements in marketing communications: ideas that work. Since 2006, national program EFFIE Awards Ukraine annually awarded the best marketing campaigns of the country, campaigns, which were not only creative, but also fully realised the most courageous client expectations.

We remind that the demands acceptance on competition EFFIE Awards Ukraine 2009 will last till October, 15th. Only three days remain till the reception termination