Effie Awards Ukraine 2025 has announced the members of the Grand Jury, who will select the most effective marketing campaign of the year and determine the winner of the competition’s highest honor – the Grand Prix. The winners will be announced on November 28 during the awards ceremony in Kyiv.

The organizers proudly present the Grand Jury team – top industry leaders with the expertise, experience, and deep understanding of marketing effectiveness.

• Natalia Baidala, Head of Integrated Marketing and Communications Mastercard Ukraine & Moldova, Mastercard Europe S.A.
• Pavlo Daniman, Chief Commercial Officer, Nova Post
• Nataliia Korshun, Marketing Director, Hygiene business unit Ukraine, Caucasus, East, Biosphere corporation
• Serhii Kostia, Regional Marketing Director CEE, Asia, Bolt
• Elena Plakhova, Independent Director of Reputation Management and Marketing           
• Kseniya Sikorska, Marketing Director, FUIB
• Kateryna Spivakova, Director of Communications and Government Relations, KERNEL
• Svitlana Stepanenko, Managing Partner, BetterSvit

In total, more than 290 professionals make up the Effie Awards Ukraine 2025 jury. Their mission is to select finalists, determine winners in the categories, and choose the campaign that will be awarded the Grand Prix. Judging takes place in three rounds, with the final stage – the Grand Jury session – scheduled for November 13.

This year marks the 20th anniversary of Effie Awards Ukraine and brings a series of important innovations aimed at making participation more convenient. For the first time, entry registration will take place entirely through the international Effie online submission portal – Acclaim. Participants still have time to submit their cases: the final deadline is September 30.

The 2025 competition program includes 93 categories: 40 industry categories and 53 special categories. This range allows each project to find the optimal category that best reflects its achievements and business goals. Eligible entries include projects implemented in Ukraine from January 1, 2024, to October 1, 2025, and for the Sustained Success category – from January 1, 2022, or earlier.

Effie Awards Ukraine is more than just a competition. It is recognition that shapes national and international effectiveness rankings, highlights the contributions of teams and brands to the development of the industry, and confirms leadership positions in the market.

The organizing committee urges participants not to delay – the time for submissions is limited, but there is still a chance to be part of the country’s key event in the marketing and communications industry.