This year, the industry partner of Effie Awards Ukraine 2024 is the media agency OMD Optimum Media Ukraine. Among the award's partners, the media agency will represent the advertising industry from the agency side.

Advertising contests and festivals are crucial for the development of industries as they set standards, highlight achievements and motivate market players for further growth. Usually, the sponsors of such important market events are large companies – advertisers. However, this year, the significant contribution to the development of the advertising industry has been made by the agency OMD Optimum Media Ukraine, which has become an industry partner of Effie Awards Ukraine.

OMD Optimum Media Ukraine is a full-service media agency and part of the OMD media network. It plays a key role in the world of strategic media planning, demonstrating leadership in the advertising and communications industry not only in Ukraine but also on a global level. It has been operating in the Ukrainian market since 2001. The agency's portfolio includes leading international and Ukrainian advertisers, with whom the agency develops stable long-term relationships. OMD is synonymous with innovation and efficiency in Ukraine's media space.

Effie Awards is the most prestigious global award in the field of marketing communications, awarded for the main achievement in the industry – effectiveness. Being part of Effie Awards, whether as a participant in the contest program, a member of the judging panel, or a partner of the award, is a contribution to the development of the country's advertising industry. The mission of Effie is to encourage effective projects, professionals in the marketing field, and promote the industry's development.

“We are honored to become an industry partner of Effie Awards Ukraine 2024. As one of the leaders, OMD Optimum Media Ukraine finds it important not just to be an active player in the advertising and communications market but to support and participate in events that contribute to the industry's overall development, face the challenges that arise for participants of the country's advertising community, and move together towards victory,” – commented Oksana Zhurovich, CEO of OMD Optimum Media Ukraine.

“We thank OMD Optimum Media Ukraine for the partnership. It is especially pleasant to see agencies among the partners of Effie Awards Ukraine. Partnering with Effie underscores the leading position of a player and the understanding of how important the industry's overall development is for the well-being of each market participant,” – shared Maksym Lazebnyk, General Director of the All-Ukrainian Advertising Coalition.

We remind you that the submission of contest entries for Effie Awards Ukraine 2024 continues.

Regular Deadline – September 1, 2024.

The Effie Awards Ukraine 2024 winners' ceremony will take place on November 29, 2024.