The jury for Effie Awards Ukraine 2025, the country’s most prestigious award in marketing communications, has been announced. This year, more than 290 professionals from Ukraine’s advertising and communications industry have joined the judging panel.

The jury includes leading marketers, heads of communication agencies, media experts, researchers, and consultants who will work together to identify the most effective campaigns of the year.

Each year, the Effie Awards Ukraine organizing committee assembles an expert jury that combines both client- and agency-side perspectives to ensure a well-balanced evaluation across all competition categories.

Judging will take place in three rounds: the first round from October 20 to 24, the second round from November 3 to 7, and the Grand Jury session is scheduled for November 13. Finalists will be selected in the first round, winners in the second, and the best campaign of the season will be chosen by the Grand Jury. The Grand Jury line-up will be announced soon.

The Effie Awards Ukraine 2025 Awards Ceremony will take place on November 28. During the event, the national effectiveness rankings of communication and media agencies, advertising groups, advertisers, and brands will also be presented. These results will be included in the global Effie Index rankings and added to the international Effie case database. They will also serve as the basis for determining the Best Marketing Teams and announcing the Communication Agency of the Year.

Submissions for the competition are open until September 30. Despite limited time, there's still a chance to register your campaigns and compete for recognition in a year marked by challenges and change. Effie honors campaigns that not only made an impact but also achieved measurable results, drove positive societal change, and elevated communication standards.