The All-Ukrainian Advertising Coalition, organizer of Effie Awards Ukraine, is starting the jury selection process for the 2024 season and invites advertising and communication industry players to participate.

Effie Awards is an international symbol of marketing communications effectiveness, known worldwide. For over 55 years, this award has been considered the highest accolade in the industry. Therefore, the VRK team takes the formation of the jury very seriously, as they will determine the most successful campaigns in Ukraine.

Every year, the organizing committee strives to assemble a professional and balanced jury team that combines client and agency expertise across all sectors. The jury will include leading marketing specialists, top managers of communication agencies, media experts, researchers and consultants.

This year's judging will take place in three rounds:

• First round: October 21-25
• Second round: November 4-8
• Grand Jury: November 14

Members of All-Ukrainian Advertising Coalition and companies that have actively participated in Effie Awards Ukraine in previous years can recommend their candidates for the 2024 jury.  

Each company can propose up to four candidates:

• One representative from a communication agency
• Up to three marketing specialists from advertiser companies

Recommendations are accepted until July 10 via the provided link.

The selection of judges will be based on the following criteria: industry experience, management experience, judging experience and participation in the Effie program.

All submitted recommendations will be reviewed. The organizing committee reserves the right to make the final decision on the composition of the Effie Ukraine 2024 jury.

If you have any questions regarding the jury formation, please contact pr@vrk.org.ua.

Join the Effie Ukraine 2024 jury team and help determine Ukraine's most effective campaigns!