The All-Ukrainian Advertising Coalition (VRK) has officially announced the start of the jury selection process for Effie Awards Ukraine 2025 and invites professionals from the advertising and communications industry to take part in this important initiative.

For over 55 years, Effie Awards has remained the global symbol of marketing communications effectiveness. In Ukraine, for the past 20 years, this award has been recognizing the most successful campaigns that deliver real results and achieve defined business goals. That is why forming the jury each year is a crucial and responsible task.

The organizers aim to assemble a professional and well-balanced jury that includes both agency and client-side expertise across various sectors of advertising and marketing. The panel will include leading marketers, top managers from communication agencies, media experts, consultants, and representatives of research companies.

In 2025, the judging will take place online in three rounds. The first round is scheduled for October 20-24, the second for November 3-7, and the final Grand Jury session is planned for November 13.

Candidates for the Effie Awards Ukraine 2025 jury can be recommended by representatives of the advertising and communications industry. Priority is given to recommendations from VRK members and companies that have participated in previous seasons of the competition. Each company may submit up to four candidates: one representative from a communications agency and up to three marketing specialists from advertisers, representing different brands.

Recommendations will be accepted until July 14 via a dedicated form at the provided link.

Jury candidates will be evaluated based on their professional experience in the industry, managerial background, judging history, and participation in Effie competitions. All submitted applications will be carefully reviewed; however, the final decision on the composition of the jury rests with the Effie Awards Ukraine 2025 organizing committee.

For additional information regarding the jury selection process, please contact pr@vrk.org.ua.

Join the jury team for Effie Awards Ukraine 2025 and become part of the group that will determine the most effective marketing campaigns in the country!