Lion of Advertising is the special prize which will mark the most effective and creative advertisers. 

Every year, the All-Ukrainian Advertising Coalition identifies and awards agencies, companies, brands for achievements in the field of advertising and marketing communications. Agencies and companies receive Ukrainian Creative Awards for creativity and Effie statuettes for effectiveness. Therefore, there are almost no awards for individuals on the Ukrainian advertising market.

Why does Ukrainian football have its own Lion prize and advertising does not? Thought in the Coalition and in Carlsberg Ukraine company. Especially since the Lion is a symbol of the victorious spirit that is present in every competition – sports or advertising.

So, who will receive Lion of Advertising prize from Lvivske and the Coalition?

The winner will be determined by a vote of a professional jury of Ukrainian advertising contests. The judges will mark the best cases, and then the one whose name will most often appear in the credits of the winning cases, will become the owner of the Lion of Advertising statuette.

The most effective Lion of Advertising will be determined by the Effie Awards Ukraine results and will receive a statuette at the Effie Award Ceremony.

The most creative Lion of Advertising will be determined by the Ukrainian Creative Awards results and will be awarded in May at the Awards Ceremony of Kyiv International Advertising Festival.