Every year, the results of Effie Awards Ukraine form the basis for the National Rankings of Effectiveness in the advertising and communications industry. These rankings cover communication and media agencies, advertising and communications groups, advertisers, and brands in Ukraine. Additionally, the Best Marketing Teams ranking highlights the country’s top marketing teams. All results from Effie Awards Ukraine are also submitted to Effie Worldwide and are factored into the global Effie Index ranking.

At the end of the year, the All-Ukrainian Advertising Coalition compiles the National Effectiveness Ranking based on the results of the Effie Awards Ukraine. The ranking is created in full accordance with the international standards of effectiveness established by the Effie Index.

The effectiveness rankings are based on projects that have become finalists or winners of the award. Points are awarded for each achievement, which influence the final position in the corresponding ranking. The scoring system is as follows:

• For lead agencies, brands and advertisers*: Shortlist – 2 points, Bronze – 6, Silver – 12, Gold – 24, Grand Prix – 48;
• For contributing agencies: Shortlist – 1 point, Bronze – 3, Silver – 6, Gold – 12, Grand Prix – 24.

*It’s important to note that brands and advertisers listed as partner companies in the credits do not receive points.

Based on the results of Effie Awards Ukraine, separate national effectiveness rankings are formed for communication agencies, media agencies, advertising and communication groups, advertisers, and brands.

The effectiveness rankings of communication and media agencies are calculated using a unified methodology. Meanwhile, the ranking of advertising and communications groups is based on the cumulative performance of all agencies within each group. However, if multiple agencies from the same communications group (holding) are listed as partner agencies for a finalist or winner entry, that group will only receive one set of points in the ranking.

In addition to agency achievements, the rankings also account for the success of advertisers and brands. If a brand or advertiser wins or becomes a finalist at Effie Awards Ukraine, they are awarded points that contribute to their position in the overall ranking.

Special attention should be paid to the Best Marketing Teams ranking, which takes into account a variety of factors, including performance in Effie Awards Ukraine. The full methodology for calculating the rankings is available via the provided link.

Ultimately, all results from the Ukrainian competition are included in the Effie Index – a global ranking published annually by Effie Worldwide. This index celebrates the most effective marketing efforts worldwide and is based on data from regional, national, and global Effie Awards competitions, including Ukraine.

This year, the winners of the National Effectiveness Rankings will be announced on November 28 during the Effie Awards Ukraine 2025 Gala Ceremony. So, if you want to showcase your achievements across the country, or even the world, now is the time to prepare your entry for the competition.

Submissions are open. The next deadline is August 31. Don’t miss your chance to be among the most effective.