30 November 2021
Short-lists of Effie Awards Ukraine 2021
The Effie Awards Ukraine publishes shortlists of the 2021 contest program – the most effective campaigns of Ukraine in the field of marketing communications.
This year the contest program included 77 categories. 156 projects in 49 categories passed to the final round. The contest is usually judged in three rounds: at the first round it is determined the finalists, at the second round – winners, and the Grand Jury selects the Grand Prix of the contest. More than 240 specialists of the advertising and communication industry were included in the jury of the Effie Awards Ukraine 2021.
The winners of the contest will be announced on December 15 at the Effie Gala, which will be held at the Mercure Congress Center. Registration for the Award Ceremony of Effie Awards Ukraine 2021 and the Best Marketing Practices conference, which will also take place on December 15, is open on the effie.org.ua until December 10.
Below you will find the list of finalists of the Effie Awards Ukraine 2021.
|
ENTRANT |
ENTRY NAME | CLIENT | BRAND |
| A-2. Government & Public Service | |||
| Mullenlowe Adventa | Your main role. Contract military service | The Armed Forces of Ukraine | Armed Forces of Ukraine |
| TWIGA Digital Ukraine | The biggest wave of divorces in Ukraine | Ministry of Ecology and Natural Resources of Ukraine | Bill №2051-1 |
| Gres Todorchuk | The hardest race | Nova poshta | Nova poshta |
| A-7. Health & Pharma | |||
| Gres Todorchuk | The disease that Ukraine doesn’t notice | Roche Ukraine | Roche |
| Mullenlowe Adventa | Mercan. Youth and joint health. | Universal Agency “Pro-Pharma | Mercana |
| KINOGRAF | SUMMER RESIDENTS | Biocodex Ukraine | ENTEROL |
| UM Ukraine | Baby skincare expert | Teva Ukraine | Sudocrem |
| A-9. IT, Software, Apps | |||
| NEBO ideas agency | The city will start talking to you | EasySoft | EasyWallet |
| Optimum Media OMD Ukraine | Our in-app forecast for today is McFlurries and Burgers shower | McDonald’s Ukraine | McDonald’s |
| Bickerstaff | There is Sense for Everyone. Launch campaign of a brand new banking application. | Alfa-Bank Ukraine | Sense SuperApp |
| A-10. Beauty & Personal Care | |||
| Zenith | Become a hero with Men Expert! | L’Oréal Ukraine | L’Oréal Paris Men Expert |
| Initiative | The world needs real beauty | Unilever | Dove |
| Gres Todorchuk | Vrazharium showed thousands of Ukrainians the world | Biosphere Corporation | Smile |
| A-11. Culture & The Arts | |||
| Postmen | 150 names of Lesya Ukrainka - how to create a top celebrity of the country out of a literary classic | Ministry of Culture and Information Policy of Ukraine / State Agency of Ukraine for arts and art education | Ministry of Culture and Information Policy of Ukraine |
| A-15. Beverages – Non-Alcohol | |||
| TWIGA Digital Ukraine | Battle of the Titans: how Pepsi became the main circle of the country | PepsiCo Ukraine | Pepsi |
| A-16. Non-Profit. NEW | |||
| MedInform Ukraine | Fake Porn | 100% LIFE | 100% LIFE |
| One Health | Run Like a Kid | Tabletochki Charity Foundation / Asters Law Firm | DobroRun |
| Gres Todorchuk | How we put the deputies into the world of cancer patients | Coalition of Oncology Patients of Ukraine / Lung Cancer Awareness Year | Coalition of Oncology Patients of Ukraine, |
| A-17. Education & Training | |||
| Green Penguin | Learning authentic history: «Travelbook. Ukraine» — 1200 wow-facts about Ukraine in the book, cartoon and app | - | Travelbook. Ukraine |
| One Health | Fighting stroke through the power of education and family love | Angels Initiative | FAST Heroes |
| A-18. Household Supplies & Services (incl FMCG) | |||
| Rockets. Growth R&D | Either for drinking or for cooking | Ecosoft | BARRIER |
| A-20. Products & Services For Children | |||
| Think ECO | A gift to remember | LEGO Ukraine | LEGO |
| VTMN Agency | NUTRILON - Right Choice | NUTRICIA Ukraine | Nutrilon |
| A-21. Food | |||
| VMLY&R | New riazhanka is love ! | Danone Ukraine | Prostokvashino |
| Rockets. Growth R&D | Bite it, come on! | ROSHEN Corporation | LACMI |
| MixDigital Ukraine | Ap! And ready! | MHP | Nasha Ryaba Apetytna |
| Gres Todorchuk | Smile with Lay's | SANDORA HOLDINGS B.V | Lay’s |
| McCann Kyiv | Tasty-innovation by Torchyn | Nestle Ukraine | Torchyn Tasty Mayo |
| Starcom Ukraine | The best side of Molokija | Ternopilskii Molokozavod | Molokija |
| A-22. Professional Services | |||
| NEBO ideas agency | Headhunting relatives | Mazars | Mazars |
| [isdgroup] | #OneMinuteConference | European Bank for Reconstruction and Development | MEREZHA |
| CF.Digital | Function manifest | Yulia Chulska design studio | Yulia Chulskaya design studio |
| A-24. Restaurants, Hotels, Catering | |||
| Vintage | The first virtual restaurant in Ukraine - Chernomorka.Online | Chernomorka | Chernomorka |
| A-26. Retail | |||
| Gres Todorchuk | How Silpo confessed his love for competitors | Silpo | Silpo |
| Optimum Media OMD Ukraine | A story about a good neighbor | Epicentr K | Epicentr K |
| Postmen | Epicentr Zero Waste - how to turn the main exhibition of the country into a personal eco-project | Epicentr | Epicentr |
| A-31. Automotive – Vehicles | |||
| Mindgineer Agency | Presidential test drive | Peugeot Citroen Ukraine | DS Automobiles |
| B-38. Branded Content & Branded Utility | |||
| TWIGA Digital Ukraine | Pepsi Music Star | PepsiCo Ukraine | Pepsi |
| McCann Kyiv | LION OF THE MATCH | Carlsberg Ukraine | Lvivske |
| Silpo | Trohy Troli | Silpo | Silpo |
| Gres Todorchuk | Smile with Lay's | SANDORA HOLDINGS B.V | Lay’s |
| Isobar Ukraine | Healing tattoos | Bayer | Bepanthen®Plus |
| Gres Todorchuk | Vrazharium showed thousands of Ukrainians the world | Biosphere Corporation | Smile |
| B-39. New Product/Service Introduction | |||
| Netpeak | Telematics in auto insurance: how to drive safely and save money on insurance | ARX Insurance Company | ARX Insurance Company |
| Leo Burnett Ukraine | Meowbook | Lenovo | Lenovo |
| VMLY&R | New riazhanka is love ! | Danone Ukraine | Prostokvashino |
| McCann Kyiv | Finance & Fashion: a collaboration no one expected | Mastercard Ukraine | Mastercard |
| McCann Kyiv | A transformation that have changed the game | Nestlé Ukraine | Мivina Street Food |
| McCann Kyiv | Tasty-innovation by Torchyn | Nestle Ukraine | Torchyn Tasty Mayo |
| B-42. Social Media | |||
| NEBO ideas agency | Headhunting relatives | Mazars | Mazars |
| TWIGA Digital Ukraine | Pepsi Music Star | PepsiCo Ukraine | Pepsi |
| Leo Burnett Ukraine | Meowbook | Lenovo | Lenovo |
| Vertigo | CHASING THE BRAVE! FACTORY SPIRIT | Closer | BRAVE! FACTORY FESTIVAL |
| Postmen | Zerna Pravdy - how a fundraising campaign brings back the names of 7 000 000 victims of Holodomor | CO International Charitable Foundation of the Holodomor Museum | Zerna Pravdy |
| TWIGA Digital Ukraine | The biggest wave of divorces in Ukraine | Ministry of Ecology and Natural Resources of Ukraine | Bill №2051-1 |
| Starcom Ukraine | Coca-Cola – Open Like Never Before | The Coca-Cola Company | Coca-Cola |
| Moko | METRO: Our Business is the Success of Our Customers | METRO | METRO |
| B-43. Short-term Effectiveness | |||
| Gres Todorchuk | How Silpo confessed his love for competitors | Silpo | Silpo |
| MPB | I Can Everything! A week that can change everything | PUMB | PUMB |
| plusone social impact | Mask your face, not your problems | International Оrganization for Мigration in Ukraine | International Organization for Migration in Ukraine |
| TBWA Ukraine | Our in-app forecast for today is McFlurries and Burgers showers | McDonald’s Ukraine | McDonald’s |
| KINOGRAF | SUMMER RESIDENTS | Biocodex Ukraine | ENTEROL |
| Saatchi&Saatchi Ukraine | OLX DELIVERY IS A SIGN | OLX Ukraine | OLX Delivery |
| Saatchi&Saatchi Ukraine | Motherland Pride | KyivPride | KyivPride |
| Mediahead | Online delivery of the Christmas miracle | Ferrero Ukraine | Kinder |
| B-44. Single Communication Channel | |||
| Gres Todorchuk | How we put the deputies into the world of cancer patients | Coalition of Oncology Patients of Ukraine / Lung Cancer Awareness Year | Coalition of Oncology Patients of Ukraine, |
| B-45. Cross Media Storytelling | |||
| Isobar Ukraine | #We Breathe It In | NGO «Eco-optimists» | #We Breathe It In |
| Postmen | 150 names of Lesya Ukrainka - how to create a top celebrity of the country out of a literary classic | Ministry of Culture and Information Policy of Ukraine / State Agency of Ukraine for arts and art education | Ministry of Culture and Information Policy of Ukraine |
| VANDOG | How we taught children the dance, which saves their lives | UNICEF | UNICEF |
| Gres Todorchuk | Smile with Lay's | SANDORA HOLDINGS B.V | Lay’s |
| Starcom Ukraine | The best side of Molokija | Ternopilskii Molokozavod | Molokija |
| B-46. Small Budget | |||
| MedInform Ukraine | Fake Porn | 100% LIFE | 100% LIFE |
| Silpo | Trohy Troli | Silpo | Silpo |
| VANDOG | How we taught children the dance, which saves their lives | UNICEF | UNICEF |
| CF.Digital | Function manifest | Yulia Chulska design studio | Yulia Chulskaya design studio |
| TWIGA Digital Ukraine | The biggest wave of divorces in Ukraine | Ministry of Ecology and Natural Resources of Ukraine | Bill №2051-1 |
| B-47. Media Innovation/Idea | |||
| MedInform Ukraine | Fake Porn | 100% LIFE | 100% LIFE |
| TABASCO | SHEVCHENKO'S VOICE | - | SHEVCHENKO'S VOICE |
| Postmen | Zerna Pravdy - how a fundraising campaign brings back the names of 7 000 000 victims of Holodomor | CO International Charitable Foundation of the Holodomor Museum | Zerna Pravdy |
| ViViD | How a pack of Cheetos set new effectiveness benchmarks in Ukrainian TikTok | PepsiCo Ukraine | Cheetos |
| B-48. Youth Marketing | |||
| TWIGA Digital Ukraine | Pepsi Music Star | PepsiCo Ukraine | Pepsi |
| HASHTAG | How to integrate an American brand into a Ukrainian party | ABINBEV EFES UKRAINE | BUD |
| B-50. Media Content Partnerships | |||
| Isobar Ukraine | #We Breathe It In | NGO «Eco-optimists» | #We Breathe It In |
| Media First Ukraine | Flowers instead of advertising | Bella-Trade | Bella |
| Starlight Brand Content | How the jewelry brand SOVA, becomed an integral part of STB's romantic projects & fell in love with millions of Ukrainians | SOVA jewelry house | SOVA jewelry house |
| B-51. Target Audience Reach In Media Campaign | |||
| MedInform Ukraine | Fake Porn | 100% LIFE | 100% LIFE |
| Zenith | Become a hero with Men Expert! | L’Oréal Ukraine | L’Oréal Paris Men Expert |
| Havas Digital Kyiv | How did a well-defined target audience allow one drug to grow among 150? | CASCADE MEDICAL REGIONS | Тraumel S |
| NCG DIEVO | For the small business’ smile | First Ukrainian International Bank (FUIB) | FUIB |
| Mediahead | Online delivery of the Christmas miracle | Ferrero Ukraine | Kinder |
| B-52. Timely Opportunity | |||
| Gres Todorchuk | How Silpo confessed his love for competitors | Silpo | Silpo |
| FFFACE.ME | First April’s Chipping | Fintech Band | Monobank |
| Saatchi&Saatchi Ukraine | Motherland Pride | KyivPride | KyivPride |
| Gres Todorchuk | The hardest race | Nova poshta | Nova poshta |
| B-53. Rebranding | |||
| Rockets. Growth R&D | Either for drinking or for cooking | Ecosoft | BARRIER |
| Postmen | 150 names of Lesya Ukrainka - how to create a top celebrity of the country out of a literary classic | Ministry of Culture and Information Policy of Ukraine / State Agency of Ukraine for arts and art education | Ministry of Culture and Information Policy of Ukraine |
| Starcom Ukraine | The best side of Molokija | Ternopilskii Molokozavod | Molokija |
| B-54. Seasonal Marketing | |||
| Rockets. Growth R&D | #littlebigcelebrations | Bacardi-Martini Ukraine | MARTINI |
| Rockets. Growth R&D | Bite it, come on! | ROSHEN Corporation | LACMI |
| KINOGRAF | SUMMER RESIDENTS | Biocodex Ukraine | ENTEROL |
| B-55. Engaged Community | |||
| MixDigital Ukraine | A change-making community — building trust in family doctor | Charity Organization “100% of life” | Your family doctor |
| McCann Kyiv | Priceless music lessons | Mastercard Ukraine | Mastercard |
| B-56. Business-to-Business | |||
| Gres Todorchuk | The small business support project “Business Springboard” | Rozetka / Visa | Rozetka, Visa |
| Mullenlowe Adventa | For the small business smile | FUIB | PUMB |
| Moko | METRO: Our Business is the Success of Our Customers | METRO | METRO |
| B-57. Brand Experience: Live, AR/VR/Digital, Live + AR/VR/Digital | |||
| Gres Todorchuk | The butterfly in a spacesuit | Nova poshta | Nova poshta |
| Gres Todorchuk | The first ever worldwide AI-march for Animals Rights | Uanimals | UAnimals |
| ViViD | How a pack of Cheetos set new effectiveness benchmarks in Ukrainian TikTok | PepsiCo Ukraine | Cheetos |
| B-58. Brand Integration & Entertainment Partnerships | |||
| Rockets. Growth R&D | Either for drinking or for cooking | Ecosoft | BARRIER |
| EVIDENT MEDIA AGENCY | Turn your life into a Fest, find your Zest under the Mask | DELTA MEDICAL PROMOTIONS AG | Zest |
| B-59. Crisis Response | |||
| Gres Todorchuk | The small business support project “Business Springboard” | Rozetka / Visa | Rozetka, Visa |
| Gres Todorchuk | The first ever worldwide AI-march for Animals Rights | Uanimals | UAnimals |
| Vintage | The first virtual restaurant in Ukraine - Chernomorka.Online | Chernomorka | Chernomorka |
| Saatchi&Saatchi Ukraine | Motherland Pride | KyivPride | KyivPride |
| B-60. Direct to Consumer | |||
| TBWA Ukraine | Our in-app forecast for today is McFlurries and Burgers showers | McDonald’s Ukraine | McDonald’s |
| B-61. Influencer Marketing | |||
| WhyNot? Enot Agency | INTERTOP Shopping Fest | INTERTOP | INTERTOP |
| WhyNot? Enot Agency | Battle of bloggers | SWEET.TV | SWEET.TV |
| Postmen | Zerna Pravdy - how a fundraising campaign brings back the names of 7 000 000 victims of Holodomor | CO International Charitable Foundation of the Holodomor Museum | Zerna Pravdy |
| Be-it | Lumea and the city | Philips Ukraine | Philips |
| Hoshva PR & DGTL | «Laundry has no sex» with Vladimir Dantes | LG Electronics | LG Electronics |
| B-62. Marketing Disruptors | |||
| Optimum Media OMD Ukraine | The story of one blue ocean | Philips Ukraine | Philips |
| B-63. Marketing Innovation Solutions | |||
| Starcom Ukraine | The best side of Molokija | Ternopilskii Molokozavod | Molokija |
| TWIGA Digital Ukraine | Battle of the Titans: how Pepsi became the main circle of the country | PepsiCo Ukraine | Pepsi |
| B-64. Performance Marketing. NEW | |||
| Performics Ukraine | Regional OdysSEO for the priority. Fixed Internet by Kyivstar | KIYVSTAR | KIYVSTAR |
| B-65. PR, Corporate Reputation | |||
| NEBO ideas agency | Headhunting relatives | Mazars | Mazars |
| Gres Todorchuk | The disease that Ukraine doesn’t notice | Roche Ukraine | Roche |
| Gres Todorchuk | The bun with the story that Ukraine loved | Silpo | Silpo |
| Postmen | NP Lukash - how the warehouse robot won over visitors hearts and made the news | Nova poshta | Nova poshta |
| Be-it | #AVONAGAINSTSTEREOTYPES | AVON | AVON |
| Gres Todorchuk | The small business support project “Business Springboard” | Rozetka / Visa | Rozetka, Visa |
| 1+1 media | Project #forgetaboutage | 1+1 media | 1+1 media |
| B-66. Topical Marketing (Current Events) | |||
| McCann Kyiv | LION OF THE MATCH | Carlsberg Ukraine | Lvivske |
| NCG DIEVO | How a joke turned into a successful product | Bayadera Group | Vaccine |
| B-67. Sustained Success | |||
| Isobar Ukraine | From scratched knees to tattoo healing | Bayer | Bepanthen®Plus |
| Philip Morris Ukraine | How IQOS went all-in against the whole industry | Philip Morris Ukraine | IQOS |
| C-72. Shopper Marketing | |||
| Rockets. Growth R&D | #littlebigcelebrations | Bacardi-Martini Ukraine | MARTINI |
| C-73. Single-Retailer Program. NEW | |||
| Gres Todorchuk | The bun with the story that Ukraine loved | Silpo | Silpo |
| Twiga`Go | ATB CHARGES YOU | ATB - MARKET | ATB - MARKET |
| D-75. Positive Change – Environmental: Non-Profit | |||
| Isobar Ukraine | #We Breathe It In | NGO «Eco-optimists» | #We Breathe It In |
| TWIGA Digital Ukraine | The biggest wave of divorces in Ukraine | Ministry of Ecology and Natural Resources of Ukraine | Bill №2051-1 |
| D-76. Positive Change – Social Good: Brands | |||
| Gres Todorchuk | The disease that Ukraine doesn’t notice | Roche Ukraine | Roche |
| Gres Todorchuk | The butterfly in a spacesuit | Nova poshta | Nova poshta |
| elvisPelvis Company | “Buty Poruch” Social and Educational Project for cancer patients and their loved ones | Danone Nutricia | Nutricia |
| ATB Market | IT CONCERNS ME. WHAT ABOUT YOU? | TABLETOCHKI / ATB | ATB |
| Be-it | #AVONAGAINSTSTEREOTYPES | AVON | AVON |
| Initiative | The world needs real beauty | Unilever | Dove |
| Gres Todorchuk | Smile with Lay's | SANDORA HOLDINGS B.V | Lay’s |
| D-77. Positive Change – Social Good: Non-Profit | |||
| MedInform Ukraine | Fake Porn | 100% LIFE | 100% LIFE |
| Leo Burnett Ukraine | How I live on your money | TABLETOCHKI | Tabletochki |
| Postmen | Zerna Pravdy - how a fundraising campaign brings back the names of 7 000 000 victims of Holodomor | CO International Charitable Foundation of the Holodomor Museum | Zerna Pravdy |
| Vintage | Diia.Digital education | Ministry of Digital Transformation of Ukraine | Ministry of Digital Transformation of Ukraine |
| VANDOG | How we taught children the dance, which saves their lives | UNICEF | UNICEF |
| Saatchi&Saatchi Ukraine | Motherland Pride | KyivPride | KyivPride |
| Gres Todorchuk | The first ever worldwide AI-march for Animals Rights | Uanimals | UAnimals |
If you have any questions, please contact the organizing committee: +380 44 490-90-30, Olga Podgorska, project@vrk.org.ua.