New award in the Ukrainian advertising market "Lion of Advertising. The Most Effective" will be presented on December 15 at the Awards Ceremonies of Effie Awards Ukraine 2021.

Special award "Lion of Advertising. The Most Effective" was launched by All-Ukrainian Advertising Coalition and Lvivske brand. It will award not the agency, but the person, the most effective advertiser according to the results of the annual contest – Effie Awards Ukraine.

The first "Lion of Advertising. The Most Effective" in the history will be announced on December 15, 2021 at the Awards Ceremony of Effie Awards Ukraine.