The winners of the Effie Awards Europe 2025 have been announced, and this year Ukrainian participants claimed six awards. Among the recognized teams are BetterSvit, Bickerstaff.734, HyperNormal, McCann Kyiv, and Saatchi & Saatchi Ukraine.

This year, nearly 250 industry professionals from 25 European countries took part in evaluating the most effective works of the year. The Jury Co-Chairs were Barbara Sala, Global Sr Director Media Strategy at Coca-Cola, and Sven Huberts, President of Global Experience & Innovation at Dentsu.

Six Ukrainian projects received awards at the Effie Awards Europe 2025:

Gold

• HOW NOVA POST PACKED THE SKY – BetterSvit – Best of Europe: Positive Change – Brand
• HOUSE-BOXES – BetterSvit – Best of Europe: Media Strategy & Idea
• WHEN LIFE GIVES YOU FASHION ADVICE, TURN IT INTO SAVED LIVES – HyperNormal – Multi-market: Social Media

Silver

• Nearest Bomb Shelter – Bickerstaff.734 – Multi-market: Small Budget

Bronze

• Minefield Honey: Harvesting Hope – Saatchi & Saatchi Ukraine – Positive Change: Social Good – Brands
• The Other War Heroes – McCann Kyiv – Best of Europe: Crisis Response / Critical Pivot

The full list of winners is available at the link.

The Effie Awards Europe is organized by the European Association of Communications Agencies (EACA). The award partners include Kantar as the strategic insights partner, as well as Google, REBORRN, ACT Responsible, and Ad Net Zero Europe.